L-R: Gemma Parry and Steffen Rusten
Pead PR has made two appointments, with Gemma Parry promoted to head of content while Steffen Rusten joins the company as head of digital and social.
Parry brings with her a track record delivering strategic content campaigns for clients both locally, in the United Kingdom and Europe, while Rusten’s substantial credentials include a being part of Uber’s New Zealand launch team.
Parry joined Pead PR in January 2018 as lifestyle account director.
“We’re thrilled to appoint Gemma to the position of head of content. She offers a breadth of experience which is invaluable in guiding Pead PR’s content output,” says managing director Sarah Munnik.
Rusten returns to New Zealand from South East Asia, to add significant digital and social skills to the team, with a focus on strategy, innovation and business operations. He most recently founded, operated, and then sold growth consultancy STB Collaborations.
“Steffen’s diverse work experience at a senior level brings sought-after capabilities in digital, social and consulting to the agency,” says Munnik. “He adds an exciting dimension to our resources in the digital space.”
Duncan Bridgeman is moving from The National Business Review, where he was most recently news editor.
He will start a new role as head of premium business at the New Zealand Herald in mid-October.
Audacity PR, a new boutique PR agency founded by Golnaz Bassam-Tabar, has launched in Auckland.
Bassam-Tabar’s experience spans print and broadcast media in New Zealand and internationally, PR and communications and social media industries.
“There is no shortage of PR agencies in New Zealand, but there is a clear gap in the market for PR services startups can actually consider. Not everyone needs a big-bang style glitzy launch,” says Bassam-Tabar.
Bassam-Tabar says empowering small businesses by giving them ‘equal’ access to PR exposure encourages innovation and growth within the business sector.
“New Zealand has a reputation for being fertile ground for entrepreneurial innovation, but the challenge is sustaining the business to become a long-term profitable enterprise. All of our clients approached me before I had even considered launching a business. To me, this was a clear demonstration of the need for a bespoke PR business that services small to medium-sized businesses.”