Movings/Shakings: 7 April

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  • April 7, 2017
  • StopPress Team
Movings/Shakings: 7 April

Integrating a new addition

​MediaWorks has welcomed Barney Rothwell to the position of head of TV integration, which will see him take responsibility for the seamless integration of MediaWorks partners, via sponsorship and branding, within locally produced content.

MediaWorks head of integration Alana O'Neill said it's thrilled to have Rothwell's experience and passion for insights driven, content solutions in the team.

Rothwell has extensive experience in media with a focus on commercialising content platforms. In 2016, he returned to New Zealand after 12 years based in the UK. During this time he worked at Bauer Media and The Walt Disney Company as director of brand partnerships and promotions across the UK and European markets. He is passionate about the future of content and the way it is consumed in New Zealand.

Welcome to New Zealand

Social media agency Curator has launched in Auckland.

Offering a range of social media services, including influencer recommendations and connections, content development, social media management and consultation, founder Kris Lal says there will be significant opportunities for brands that use the right influencers.

A key differentiator for Curator over other social media agencies is that all members of the team are social media influencers themselves.

“It is about practising what you preach,” says Lal. “Being influencers ourselves gives us credibility with other influencers. Between us, we have over 400,000 followers on Instagram. Each of us has the experience of building a following and understanding what different audiences are looking for. Hence the name Curator.” 

As part of its launch, Curator is assembling two lists of the top 100 female and male influencers with a number of those included agreeing to work exclusively with Curator on New Zealand based brands and content.

Teaming up

Consumer PR agency Lily & Louis has partnered with Dutch marketing and PR agency Typhoon Hospitality, which is expanding its business into Asia Pacific.

In 2012, Typhoon Hospitality was founded on the belief that from a marketing perspective, hospitality deserved and could do better. Now, the agency boasts 30 specialists spanning marketing, events and public relations.

It works with brands including Guinness, Nespresso, Hendrick’s Gin and Deliveroo.

Founder and managing director Yaela Betsalel said Auckland is the perfect home to expand to as its hospitality branch is at the same stage that Amsterdam's was when Typhoon Hospitality was founded.

"With the establishment of the Asia Pacific HQ, we will not just be an Amsterdam/European hospitality partner in crime, but a confidant for brands and entrepreneurs from around the world,” Betsalel says.

Lily & Louis managing partner Jacqui Ansin said it's delighted to partner with Typhoon Hospitality and looks forward to innovating bespoke marketing and PR solutions in a booming hospitality industry in New Zealand.

"It is only logical that we expand our rapidly growing business to include marketing and PR solutions, which consider and satisfy this growing sector’s needs,” she said.

Fresh talent

Chemistry Interaction has snapped up Marika Berney, who was recently awarded Copywriter of the Year at the AUT Bachelor of Communications graduate celebration.

Berney, whose work experience at Chemistry turned into a three-month placement and eventually a full-time hire, says: "I've been welcomed so warmly and mentored so closely since coming on as a junior creative this year, I couldn't have asked for a better place to be as a graduate."

"In a market where I’m seeing so many friends work for free just to get a foot in the door, I’m delighted to be where I am and I’m loving it. I’ve had experience across nearly all of Chemistry’s clients in just my first few months.”

Susan Young, Chemistry’s joint creative director and guest lecturer at AUT, says that “from the get-go, I was seriously impressed with the originality of Marika’s thinking and her professional approach. She has that hunger and drive which you need to succeed in this business."

"Since joining the agency, she’s really thrown herself into things and shown an ability for writing as well as thinking. Don’t let anyone tell you that new graduates don’t know how to write. She’s done AUT proud," says Young.

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