Movings/Shakings: 5 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 5, 2013
  • StopPress Team
Movings/Shakings: 5 July

Business time

iSite Media has appointed The Business as its creative partner after a competitive pitch. The incumbent was Image Centre Group. 

"After last year’s success at the CAANZ Media Awards and with a number of exciting projects in the pipeline we have enlisted the expertise of ‘The Business’ to capatilise on our current momentum," says Rupert Fenton, market development manager at iSite Media.

Ben Cochrane, planning director at The Business, says “the iSite team are very switched on and have a lot of exciting products and services in the pipeline. It’s a great fit for us and I know we are going to enjoy working together on marketing iSite’s brand."

And in other iSite news, Charlotte Troup-Paul has been appointed to the role of agency executive to work across a range of key Auckland agencies. She has over four years’ experience in the media industry, including three years in the out of home sector with APN Outdoor.

“We are very excited to welcome Charlotte to the iSite family," says Keryn (Fowlie) Eru, agency manager. "She’s a great fit with our team and we very much looking forward to getting her involved and helping build on iSite’s strong start to the new financial year!”

Full-timers

Rupert Hancock (ex creative director at DDB Sydney) and Matt Simpkins (ex creative director at DraftFCB) have joined Ogilvy & Mather full-time as creative directors.

"Matt has been freelancing with us for a while now and apart from having the second best beard in the industry, he’s a top bloke with a sharp mind who enjoys a craft beer or six," says Ogilvy & Mather's executive creative director Angus Hennah. "Rupert on the other hand has no hair but comes with a ton of digital know-how and has the ability to make big accounts look beautiful. You just need to see the work he did on Telstra while across the ditch. I’m looking forward to the both of them making their mark here and helping the New Zealand office contribute to the Ogilvy network’s global dominance of Cannes over the next decade.” 

As the Sparrow flies

After the last 12 years with Dow Design, Andrew Sparrow has left to set up on his own. 

Sparrow has been the lead creative on some of Dow's most awarded and commercially successful projects like the Hellers and Fresh’n Fruity rebrands and Fonterra Export Communications campaign, which won the Export category in the TVNZ-NZ Marketing awards last year.

“I have been fortunate enough to work on some amazing brands over the years," he says. "I believe once a brand's world has been carved, it's then about delivering it across every touch point seamlessly, giving it a total unified voice. I'm looking forward to being part of that for brands I know, brands that are starting out and brands that I have yet to be involved with.”  

Contact him at andrew@andrewsparrow.com

A world of corporate deliciousness

Following a global rebrand in October last year that saw Kraft Foods split into two independent companies—the snack focused Mondelēz International and grocery focused Kraft Foods Group—Kraft Foods New Zealand will  now be known as Mondelēz International.

The new name, which The New York Times says was coined by two of Kraft’s employees "is meant to evoke the global ambitions of the new snack business, which will take on the titan Frito-Lay, and pique the palate as well with its nod to the words for 'world' and 'delicious' in a variety of romance languages."

In New Zealand, Kraft runs brands like Vegemite, Cadbury Dairy Milk, The Natural Confectionery Co, Buzz Bar and Chocolate Fish. 

“As part of the Mondelēz International family, Cadbury will continue to make family favourites and are committed to continuing to innovate to create new delicious products for consumers to sink their teeth into," says Alastair de Raadt, managing director of Cadbury New Zealand. "Last year we introduced 12 new products alone in New Zealand.”

Man alive

Men’s Health Trust NZ has elected trustee and general manager of APN Outdoor Phil Clemas as its new chairman. He replaces retiring chair Colleen Thurston, who founded the trust in 2007.

“It was time to step aside and allow Phil and our team of very competent trustees take the trust to the next level,” says Thurston, who becomes the founder trustee.

Clemas has worked in the media and advertising industry for over 25 years and as a business leader, he has a strong belief that employers should be doing more to help staff with their health and wellness.

“Businesses rely heavily on the energy and vitality of their employees. Apart from the personal and community benefits, there is hard evidence that proves business performance is positively affected by companies that invest in the well being of their people, even if it’s something as straightforward as an annual funded health check,” he says.

To back up this view, the new chair was among the first in New Zealand to introduce the ‘10,000 steps’ programme to his workplace back in 2001.

“It was amazing to see how something as simple as measuring actual physical activity, or lack of it, motivated many people to change their attitude and behaviour,” he says.

The trust’s aim is to help men find useful information about general health matters—specific to men—and to encourage and support them to greater and more proactive health care.

“We want to help inspire a sea-change in men’s attitudes to their health and well-being. To do this, the trust needs to significantly raise its profile, widen its realm of influence and educate more men of all ages. It’s a big job but one my team and I are more than willing to tackle.”

Lucky dog? 

They say everyone's got a book in them. Thankfully, only some of them are extracted and David Bell, lifetime achievement award winner at Axis and ex-creative director at Media Design School's creative advertising course, has just released his, an e-book called The Dog Hunters. 

​Bell says he's been writing the book, which isn't available in print and ​is the first of a series involving Prince Llewelyn and the "legendary and disturbingly flatulent wolfhound Gelert", on and off since the early '90s and he's using the marketing of it as a hands-on course in social media advertising.

So far, so hard. 

"It's early days, and know I have to be patient and let word get out and keep plugging away, but I can see why traditional advertising still holds sway; good old 'fire and forget' messages. This social media marketing thing is not what people hype it up to be. It's hard slog, lots of maintenance and not as fun as coming up with ideas. And it's only 'free' if the days and days you spend doing it doesn't cost you anything. That said, it is a valuable experience and I'm learning loads.​" 

Speaking of ideas, Bell informally briefed this year's Adschool students to suggest a few to promote the book to its target demgraphic of "the generation of young teenage lads who haven't had many stories written with them in mind recently" (he says it should also appeal to anyone who likes the idea of drinking warm dog spit and having to fight off ravenous baboons). 

"They gave me about 20 in quarter of an hour. Did you know you can embed a book into Minecraft? No, neither did I." 

Here's the spiel: "While brave Welshmen die fighting English invaders, Prince Llewelyn is forced to study Plato. But then a mighty Chinese war fleet arrives, offering to annihilate their old enemy. Their price? Llewelyn's oldest friend, the legendary wolfhound, Gelert. Boy and dog are kidnapped and dragged across stormy oceans and scorpion-infested deserts in a nightmare journey involving flying dogs, berserk baboons, and thousand-year-old sailors. Thoughts of escape dissolve when the young prince meets Feiyan, a bewitching, angry girl with a secret agenda of her own. But just as he takes up the cause of the Jiang freedom fighters against the remorseless forces of the Emperor, Llewelyn discovers the horrifying truth behind their plans to use Gelert." 

 

 

 

 

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