Movings/Shakings: 29 April

  • Movings / Shakings, brought to you by Marsden Inch
  • April 29, 2016
  • StopPress Team
Movings/Shakings:  29 April

A new role

Jane Hastings is crossing the ditch, taking on a new role as chief operating officer for Event Hospitality and Entertainment in Sydney.

The former NZME chief executive is looking forward to returning to Event, where she previously worked managing the entertainment side of the business.

She told the Herald: "The company, scale and breadth of this role in industries I am passionate about, made it an easy decision… [They] are leaders in the entertainment and hospitality industries driven by a talented group of people. I cannot wait to get started."

"I love the entertainment side of the business, and now I get to be across the hospitality side as well so I'm really delighted.

"When you get the opportunity to be invited back into a business in a much larger capacity - it's an honour and quite humbling."

Hastings will start the role in August.

Widening its reach

Tremor Video, a provider of software for video ad effectiveness has announced its expansion into New Zealand. The move follows its expansion into the Asia-Pacific region last year with the acquisition of Australian-based TVN.

Vice president Josh Ismin says New Zealand broadcasters and publishers have been hugely under-serviced by ad-tech companies.

“We saw this pronounced gap and decided the time is right to offer our fully server-side SSP. I look forward to leveraging our experience and momentum from recent success in Australia and greater APAC to bolster sell-side growth across the Tasman.”

​Ismin, a co-founder of TVN, has relocated to spearhead the launch of Tremor Video in New Zealand, and will continue to serve as regional VP.

Additionally, Yael Milbank will join and assume responsibility of building the team and scaling the demand side of the operation as general manager.

​Milbank has worked within the digital industry for the last 16 years in operational, sales and leadership roles. In his most recent role as general manager of digital solutions at TVNZ he was charged with leading a team through significant industry changes with the launch of KPEX. Prior to that, Milbank spent over five years at Trade Me, most recently as the head of advertising. Milbank currently sits on the IAB Board in New Zealand.

“At TVNZ I watched the industry progression in Australia from afar, and have been hugely impressed with what the Tremor Video team was able to accomplish with our broadcaster counterparts,” said Milbank.

A new recruit

BNZ has announced the appointment of Jodene Murphy as head of brand and customer experience.

Murphy joins BNZ from her role as senior manager – brand, planning and insights at Spark. She also draws experience from her work on the agency side, in senior roles at .99, Vodafone NZ and Westpac.

She said she is excited about joining BNZ and being at the helm of such an iconic kiwi brand.  

“Everyone I've met so far has been very passionate about the BNZ brand journey and I can't wait to be part of it.”

Director of retail and marketing Craig Herbison said Murphy is tasked with BNZ’s brand and customer experience, acting as guardian for the “be good with money” purpose that’s in BNZ’s DNA.

He has been recruiting for a considerable period of time, which he says is a reflection of the importance of the role in his leadership team, and for BNZ.

“We’ve been scouring the country, and looking internationally for the right person for this role so I’m delighted to be able to say that Jodene will join us at BNZ. She is one of New Zealand’s most seasoned brand and marketing professionals. 

Save the date 

On 19-20 May 2016, over 1,000 delegates from New Zealand, Australia, East Asia, Europe and North America will meet at the inaugural Magnify Conference on immersive technology application, presented by Air New Zealand.

Taking place during the Auckland Tourism, Events and Economic Development (ATEED) Techweek, the conference will see some of the world’s top developers and brands showcase new technologies, brand activations, interactive environments and entertainment.

Lead interactive developers, decision makers and executives from Y&R, Google, Vice, Animation Research, Mad Max and other forerunners will showcase the practical application of virtual and augmented reality hardware, software, applications and services for the consumer and business markets.

The event is taking at The Idea Collective at Auckland’s MOTAT Museum. It combines mobile, entertainment, commerce, marketing and communications to connect businesses and consumers with the latest in technology, applications and real-world examples of how VR/AR is being used today, who’s using it, how it’s being adopted, and perhaps most important, the potential of VR/AR to create new business opportunities.

Panels and keynotes at the cross platform event will cover usage in games, advertising and brand activation, journalism, television, film and business applications. Speakers include:

  • Catherine Patterson (New York), manager Y&R’s global interactive / experiential / digital group
  • Barry Sandrew Ph.D. (Los Angeles), founder of Legend3D, leading 2D to 3D conversion and visual effects
  • Mark Frieser (New York), founder of SyncSummit, global presenter and moderator to the entertainment industry/Hollywood
  • Guy Norris, (Australia) stunt coordinator, known for his work on Mad Max: Fury Road, The Lord of the Rings: The Fellowship of the Ring and Moulin Rouge.
  • Ian Taylor (NZ), tech innovator who is launching the America’s Cup VR application. Founder of computer graphics company Animation Research.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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