Movings/Shakings: 28 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 28, 2017
  • StopPress Team
Movings/Shakings: 28 March

Taking a seat

The Marketing Association has announced the results of the 2017 MA Board, Advisory Group and Committee elections.

Top: Johanna Boerema-Barr, Ant Rainger, Tony Mitchell

Bottom: Rosina Webb, Boyd Wason, Vincent Heeringa

Johanna Boerema-Barr has been appointed chairperson taking on the role alongside her position as Auckland City Council's manager of marketing, publicity, communications and engagement.

Meanwhile, Ant Rainger (Rainger & Rolfe) and Tony Mitchell (Datamine) have been appointed as board members.

Rosina Webb (Energise), Boyd Wason (DBF) and Vincent Heeringa (Tangible Media/Narrative Agency) are the successful candidates for the board elected positions. While only two elected positions were vacant, there was a tied vote between Webb and Heeringa and those present at the AGM unanimously agreed to elect both in addition to Boyd.

They will join the sitting members Lance Walker (Cigna), Emma Watson (Fronde), Stu Yorston (Sealord) and Bindi Norwell (REINZ).

The regional advisory groups have also been announced.

A new recruit

Global mobile advertising platform InMobi has announced the appointment of Stuart Bartram as VP of brand solutions across Asia Pacific, Middle East and Africa (APMEA).

Based in Sydney, Bartram brings a wealth of programmatic experience to InMobi, having worked on both sides of the fence. Most recently, he managed MediaMath’s leading Demand-Side Platform (DSP) as ANZ country manager. Prior to that, he was APAC managing director at Rubicon Project and worked with publishers through its Supply-Side Platform (SSP).

In his new role, Bartram will oversee the growth of the InMobi Exchange in the APMEA region. This in-app exchange offers rich first party data and diverse mobile ad formats. In Australia alone, the InMobi Exchange reaches over 12 million unique users across 22,000 apps and premium publishers in a brand safe environment. 

A new story

Fish&Clips now represents Dan Sadgrove as part of its roster of directors.

His work is recognised for its cinematic beauty and carefully crafted soundscape, which has landed him three Vimeo Staff Picks to date.

Sadgrove worked in New Zealand and London before travelling the world to make films about areas of life that interest him. With a background in anthropology and ethnomusicology, he has a strong interest in different cultures and often travels to places that offer a unique slice of life.

His films have covered topics like the world's first all-female anti-poaching unit in South Africa, a solitary journey across small-town America, and the preparation of an artist before an exhibition.

Fish&Clips head of content Harry Moore said it's excited to have Sadgrove join the team.

“We were extremely impressed with Dan’s reel of work and his eye for capturing amazing stories, and we look forward to crafting more beautiful stories with Dan”.

Sadgrove is currently in Southeast Asia filming his latest project.

Setting role in stone

Sport and entertainment consultancy, Gemba, has announced the appointment of Craig Roberts to head of strategy Asia Pacific.

In the role, Roberts will be responsible for Gemba's management consultancy and venues and facilities divisions across Australia, New Zealand and Asia.

He brings with him a unique set of skills and unrivalled experience, having previously held senior positions within organisations at the intersection of the sport, digital and media industries. 

Most recently Craig has worked with Gemba to help evolve its digital offering, leading projects for key clients including National Rugby League (NRL).

Commenting on the appointment, Gemba director and CEO Rob Mills said: “In many ways, Craig’s skill set embodies the growth drivers of Gemba - his combination of sport and digital experience is at the core of our current and future service offers. Craig also has a strong global orientation and this in turn will support our continued growth in markets like China.”

Roberts reflected the testament in his reasoning for joining Gemba in a permanent capacity. He said: “There is so much opportunity for innovation at the moment in digital and fan engagement and Gemba is at the cutting-edge of this. I am really excited about where the business is going and look forward to the opportunity to contribute to Gemba’s growth and working with leading sports and entertainment clients in Australia and across the region.”

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TVNZ rolls out Survivor with a burst of contemporary style

  • Advertising
  • April 28, 2017
  • Erin McKenzie
TVNZ rolls out Survivor with a burst of contemporary style

With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

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