Movings/Shakings: 19 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 19, 2016
  • StopPress Team
Movings/Shakings: 19 February

And then there was one

​TVNZ has announced a change to its weekend news presenting lineup that will see a single broadcaster presenting all 6pm weekend bulletins.

The weekend restructure means that Bernadine Oliver-Kerby’s role is redundant and her full time employment is at an end. However, Oliver-Kerby will continue to provide cover for One News.
The change is effective immediately and Peter Williams will present weekend bulletins solo.

TVNZ head of news and current affairs, John Gillespie, acknowledges Oliver-Kerby significant contribution to TVNZ spanning more than 20 years, including Olympic and Commonwealth Games coverage, Rugby and Netball World Cups and numerous news and sports anchoring roles.

Gillespie says: “We are mindful that weekends won’t be the same without Bernadine, and are delighted that Bernadine will provide cover for the weeknight News.”

One News weekday bulletins will continue in their current presenter format.

Radio shuffle

New Zealand Media and Entertainment (NZME) has announced the appointment of five newly created specialist account director roles in Auckland. 

“Radio is one of our core pillars so we’re doubling down on strategic support for agencies.  And with radio being the leader in morning media consumption*, the time is right to expand our radio specialist roles for agencies," says NZME's chief commercial officer, Laura Maxwell.

Sandra Law, with 17 years' radio experience, has been internally promoted to the role of group account director of radio. Law will focus on strategy, product development and revenue growth across the Auckland agency team. 

Supporting Law in the newly created account director radio roles are Jaana Collins who has been with NZME Wellington for the past seven years and transferred to the Auckland team in early 2015.

Greer Ell with over ten years radio experience and Jayne Powell who also has a strong background in radio, have all been internally promoted.  Rounding off the team is Mitch Campbell whose background in digital, magazines and radio returns to NZME after three years at The Radio Bureau.

 Glen Smith, with 14 years' radio experience has recently been promoted to the role of agency account director in Wellington.

“The integration of such high caliber radio specialists into the agency team really sets NZME up to deliver on the promise of integrating our three businesses. Clients and agencies are already seeing new and exciting ways of working with NZME and 2016 is all about taking the great work we’re already doing to the next level,” says Donna Gurney, NZME agency director. 

“Now with CreateMe developing leading innovative solutions plus our experts in print, radio and digital channels, we have a fully rounded proposition for Agencies to work with.   This depth of knowledge within NZME and the unique media set we bring to market, are a winning combination for delivering outstanding campaigns.” 

The new agency team is effective immediately. 

Looking for permanence

Māori Television is currently conducting a search for a new head of news and current affairs. 

This position has until now been held in an interim capacity by Maramena Roderick since 2014, but the network is looking to make a permananet appointment. 

A spokesperson from Māori Television says that recruitment process is currently underway, and there are discussions taking place with a number of leading candidates to fill the role.    

A new voice

Katherine Litten has joined Auckland-based communications agency Anthem as account director with responsibility for a number of the company’s key accounts.

Litten brings over 11 years’ experience in the public relations and communications sector in the UK and New Zealand to the role and was most recently responsible for leading consulting work with major corporate clients Vodafone NZ, Coca-Cola, Green Cross Health, Unitec and Auckland Airport.

In addition to her agency experience, she also held the position of external relations manager for IBM New Zealand and group media relations manager for Mighty River Power. In these roles, she was responsible for the development of complex communication strategies, thought leadership programmes, crisis management planning and the coordination of integrated digital and traditional marcomms activity.

She has also managed media relations, external communications and reputation management strategies and has extensive experience in hands-on development of communication tools to support these programmes.

New digs, new business

Fresh from its move to new College Hill premises, justONE has picked up the creative agency account for building supplies specialist ITM.

The new partnership encompasses all aspects of the client's above-the-line advertising, including one-on-one, loyalty, and in-store promotion. 

Chris Boyle, ITM Marketing Manager, says that following an intense period of change for their brand, ITM needed a partner who could help maximise existing customer loyalty, sponsorships and also deliver strong digital solutions.

“We talked to several agencies, but really admired justONE’s approach to the first project, and loved the interaction we got from their team," Boyle says. "The way they embrace the new age of advertising really stood out. They have an innate understanding of where digital advertising is going, and how best to approach it – with their use of big data, programmatic media, 1-1 engagement and automation. These strengths, coupled with their expertise in retail as well as experience in the building trade, meant they were the perfect partner for our business." 

Ben Goodale, the managing director of justONE says: “ITM is a great brand that has really stepped up over the last few years, and they are a significant player in their category with over 90 stores nationwide. We’re thrilled to work with them on this next stage of growth, particularly as they push more into the digital space. They’re a really nice bunch of clever people, and our respective teams are already enjoying working together.” 

The first campaign will be brought to life across a combination of digital, radio and one-on-one channels. 

True grit

Marsden Inch has announced the winners of their annual scholarship at the Media Design School, recognising the talents of Hannah Dear and Nick Edmonds from The Ad School at the Media Design School.

Marsden Inch said that Dear and Edmonds demonstrated talent, grit and personality—grit being particuarly important piece in this fiercely competitive industry.

“Hannah and Nick’s book shows flare, insight and is provocative in all the right places, but it’s their drive that pushed them to the top of the pile,” said a spokesperson from Marsden Inch.

These sentiments were mirrored by Adshool course leader Kate Humphries: “From the word go Hannah and Nick worked tirelessly, passionately and efficiently on every brief - so much so, I was always having to turf them out of the building at the end of the day so we could lock up.”

Two in, one out

Mike Jenkins (pictured far right), chief executive founder of The Instillery, has announced the appointment of three new team members. 

Emma Krouglova (second from left) joins the company in the newly created role of world-wide business development executive.  

Krouglova is an experience account manager, having spent more than six years of working in retail, tourism and SaaS, most recently in a four-year career with Kiwi-owned global SaaS business Vend. She will lead The Instillery’s worldwide sales team, working closely with Mike Jenkins, Brenna Townshend (marketing and PR manager), Michael Hoole (cloud activations team leader) and the wider Instillery team across key accounts and new business prospects in both New Zealand and the USA.

Matt Hare (third from left) has joined the team as principal cloud and DevOps consultant, bolstering the consulting practice of the Kiwi-based team. Hare has previously held roles with Touchcast, Cornerston & Smallworlds.  

Bram Horton also joins the team as cloud services architect. Horton was most recently a DevOps engineer at Spark Digital and IB Boost (Europe) and brings more than five years' experience in design and administering Linux systems to The Instillery. He is an experienced in in-house app development and the application of DevOps. He brings with him a huge amount of passion and a laser focus on automating the build and operation of our clients’ cloud infrastructure for scalable business applications, while driving continuous improvement and deployment methodologies.

"We’ve been through an extensive process to ensure these awesome new talents are in line with The Instillery culture and mission and to ensure that they will complement the existing team members who have been here since day one,” says Jenkins.

“It also means I will be able to spend more time leading new and exciting strategic initiatives, working closely with our clients as we refine our service portfolio – and less time on remote video conferences and long distance commutes, much to the excitement of my wife and kids.” 

In related news, Jenkins also bid farewell to founding member Andy Cronin (first from left): 

"It's with a tinge of sadness and a lot of pride that I announce Andy Cronin is moving on to the next chapter of his IT career. Having been at The Instillery since day one post an outstanding career with IBM, Andy has committed two outstanding years to us but he’s ready for his next challenge, following his passion to return to the world of large enterprise as a CIO on the client side. Andy’s last day as director of technology & talent was January 31, but he'll remain on board in a consulting capacity through to the end of the financial year to support the team as we transition and bolster the business for the future. As a founding father, Andy will always be a lifetime Instillery team member and great friend."

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