Movings/Shakings: 17 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 17, 2017
  • StopPress Team
Movings/Shakings: 17 March

From NAB to BNZ

BNZ has a new director of retail and marketing, with Paul Carter stepping into the role last month.

Carter joins from his position as executive general manager of wealth products at National Australia Bank (NAB) which saw him take responsibility for its superannuation, investments and asset management businesses.

He's also previously held roles at NAB at an EGM level for business operations and strategy, and corporate and institutional wealth. Prior to joining NAB, in 2008 he held senior roles at Citigroup Smith Barney and The Boston Consulting Group (BCG), both in Melbourne and New York.

BNZ CEO Anthony Healy said Carter has the right blend of skills and leadership potential to lead the bank's retail and marketing division and a strong reputation for outstanding strategic insight and delivery.

“Paul has a very strong track record of lifting customer satisfaction. His experience in strategy and marketing at Boston Consulting combined with his work at NAB in integrating the retail and wealth divisions have honed his understanding of consumer banking and wealth needs.”  

Carter fills the gap left by Craig Herbison, who left the bank in September last year

New recruit for new phase

Canon New Zealand has appointed Skye Nicholls to the newly created role of head of customer experience.

In the role, Nicholls will be instrumental in leading the newly formed customer experience team where he will focus on supporting Canon’s strategic direction through simplification and standardisation to enhance the customers' overall experience.

Nicholls has a wealth of experience, having lead teams across Australia, New Zealand, USA and the Philippines specialising in delivering customer-focused solutions.

Most recently, he was with Converga Ltd, where he held a number of roles, including New Zealand country manager and general manager of digital services.

Canon New Zealand managing director Kim Conner said Nicholls brings a high level of global and local expertise and will be an asset as it heads into a new phase.

“This appointment signifies an exciting time for Canon, our newly formed customer experience team brings together a number of Canon’s internal divisions to focus on all aspects of the customer journey. From customer acquisition through to retention, our passionate team are dedicated to delivering awesome experiences that exceed expectations,” said Conner. 

Musical chairs

Acumen Republic's seen a trio of appointments, following the promotion of two senior members and an addition to the Wellington team.

Adelle Keely, Bronwyn Millar and Matthew Savage

Acumen Republic’s general manager of Auckland Adelle Keely has been appointed to the role of chief executive and managing director.

Keely has been with the business for 12 years, following senior leadership communications roles in New Zealand, the United Kingdom and the United States.

Chairman Michael Dunlop is delighted to announce her new appointment, saying in the past 12 years, Keely’s demonstrated exceptional insight, commercial nous, client service and team leadership.

Also moving up is general manager of Wellington Bronwyn Millar, who has been appointed as an Acumen Republic company director.

She joins Dunlop, Keely, CFO and company secretary Mandy Hancock and independent director Keith Goodall on the Acumen Board.

The Wellington office has also had a new addition, with Matthew Savage joining as senior account director.

Savage has a career in marketing, with the past 15 years spent as general manager of a Wellington-based creative and digital agency.

The appointments mean Dunlop will pull back from day-to-day executive management of the company however he will continue consulting and working with clients.

The management leadership team will now be Keely, Hancock and Millar.

A pair of recruits

Lily & Louis PR has boosted its talent offering with the appointment of two women to its publicity team.

Golnaz Bassam-Tabar is one of those new recruits, bringing with her over a decade of journalism experience in print, radio and TV.

Bassam-Tabar has reported from hotspots around the world including the Middle East and has worked as a foreign correspondent for an international news network in Australia. She’s also a well-regarded media analyst on international politics and a regular commentator on Radio New Zealand’s The Panel.

Also joining the team is Courtney Joe, who’s moved from communication roles at Karen Walker, DNA and Yu Mei.

Joe is leading the fashion team with her wealth of digital, social, content and project management skills.

And as well as the two new recruits, 2017 has seen Lily & Louis PR add Skin Institute, Mount Michael Wines, Sal’s pizza, Europcar and Sid Dickens to its roster of clients.

Taking a stand

Brandstand has added Rich Adams to its team to head up the new activation production division, aimed at providing brands with experiential and event production services.

Adams joins with a resume including Orange Productions, Brand Spanking and most recently NZME, where he was head of experiential. 

He also founded Sense, a highly awarded UK experiential agency, and Event Warehousing & Logistics (EWL), a specialist exhibition and logistics business servicing the experiential and exhibition market.

Brandstand general manager Keiran Frost said he worked with Rich at Orange and they share the same thoughts on the importance of experiential marketing.

“I’m looking forward to working with Rich again and the opportunities that he’ll bring to our business,” Frost said.

Jetting off to judge

Susan Young, creative director at Chemistry Interaction, has been tapped to judge the Caples Awards in May.

The New York event honours the boldest and bravest ideas in direct and interactive work from around the world and Young said she is excited at the chance to mingle with some of the best creative minds in the business.

 

She’s also pleased to see more women in this year's jury, with six out of the 30 being women.

“Female creative directors are still a bit of a rarity, especially in New Zealand, and we need to see more women judging at the big award shows. I’m glad to have an opportunity to redress the balance,” Young said.

A flurry of additions

Auckland boutique production company Reel Factory has welcomed a crew of directors to its family, adding a wealth of talent, experience and creativity to the table.

Top: Curtis Vowell, Simon Head. Bottom: Johnny Barker, Vince McMillan.

The crew includes Curtis Vowell, who’s known for his film Fantail, and Simon Head, who has excelled in long format productions for both 60 Minutes and Sky Television.

There’s also Johnny Barker, known for his role as Joey on Shortland Street but also a two-time winner of the 48 Hour Film Festival, and Vince McMillan, who has worked in various roles on over 100 TV commercials in New Zealand and Australia.

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StopPress Podcast #7: Peter Field, advertising effectiveness expert

  • Podcast
  • March 24, 2017
  • Damien Venuto
StopPress Podcast #7: Peter Field, advertising effectiveness expert

Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of CAANZ and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.

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Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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TSB Bank shines a light on New Zealand's dedicated lifeguards

  • Advertising
  • March 23, 2017
  • StopPress Team
TSB Bank shines a light on New Zealand's dedicated lifeguards

March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

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McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

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