Little Giant, Linked by Isobar has appointed Aaron Turk as its new creative director.
The appointment replaces Erik Hay who departed for Wellington in May.
Turk joins from Colenso BBDO where he held the digital creative director role for nearly a decade. Prior to his return to New Zealand in 2008, he was creative director and a managing partner at Tribal DDB Sydney for more than seven years.
He has experience in creative leadership roles, and a body of work across brands, including Volkswagen, Gatorade, Nike, McDonald's, BNZ, Samsung and Pedigree. He's also judged awards including the Cannes Cyber Lions in 2007 and 2014 and received gongs for campaigns at Cannes, Spikes, DMA’s, Caples and ECHO Awards.
CEO and founder Mark Hurley describes Turk’s appointment as a key move in finalising their innovative approach to creative work:
“We have a unique creative discipline, in that it combines traditional art director and copywriter roles with digital experience and product designer roles. We needed a creative leader who understood the changing nature of creativity in the connected age, and could bring these roles together to deliver industry-leading creative solutions."