FCB has appointed Fleur Head to managing director of FCB Auckland from her previous role as head of integration, a position she held for 18 months.
Head has been with FCB for nearly 10 years, starting up with the agency in 2007 after leaving Saatchi & Saatchi in 2006 where she was business unit manager and group account director on the TVNZ account.
Chief executive Brian van den Hurk, says in a release: “The managing director will be responsible for driving the ongoing transformation of FCB’s business with a specific focus on the diversification of our services to the benefit of our clients. Fleur will lead this, with my support and that of the wider management team, to ensure we continue to drive this innovation through our business.”
He says Head had always been a champion of creativity. “And that, coupled with her strategic thinking, means she has been a major contributor to our clients’ success. I’m sure she will apply that approach to her new role.”
A release says Head has overseen the growth and development of the account service team from 18 people to 52 where she has led new business pitches. She currently oversees Vodafone, Mitre 10 and Mercury Energy.
Head is a proud generalist which used to be frowned upon, the release says.
“But in this increasingly converged landscape it’s now the perfect background to take on the managing director role at FCB. She has equal love for big ideas, story telling, innovation, data, marketing automation, retail, direct and digital.”
In March last year, van den Hurk was promoted from managing director of the agency to chief executive.
StopPress has contacted FCB to find out more information and is awaiting a response.