Sinead Boucher appointed CEO as Fairfax rebrands to Stuff

  • Movings/Shakings, brought to you by Marsden Inch
  • August 22, 2017
  • StopPress Team
Sinead Boucher appointed CEO as Fairfax rebrands to Stuff

Sinead Boucher has been announced as the new chief executive officer of Fairfax Media's New Zealand business, which is being renamed Stuff.

Boucher replaces former managing director Simon Tong who left Fairfax in March, shortly before its proposed merger with rival publisher NZME was rejected by the Commerce Commission.

  • Read more about Simon Tong in this 2015 interview with StopPress here.

Since joining Fairfax in 2007 as the company's first group digital editor, Boucher has helped the fledgling Stuff website grow to become one of the most popular news sites in New Zealand. In 2013, Boucher was promoted to the group executive editor role where she has remained ever since.

According to the Stuff website, Fairfax Media chief executive Greg Hywood says that Boucher has established herself as an impressive force in modern media, stating that she will be stepping into the role "having had a long and distinguished career in traditional and digital media."

In regards to the decision to rebrand Fairfax to the same name as its flagship news outlet, Boucher says that it reflects the unique position and direction of the New Zealand business which is "charting [its] own course" and its status as "the country's biggest digital brand". 

"I feel privileged and proud to have the chance to lead a company with such a strong connection to New Zealanders and the communities we live and work in," she says.

The name change from Fairfax to Stuff will take effect over the coming month.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

  • Awards
  • September 25, 2018
  • Elly Strang
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry's attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit