TV Integration Lead

  • Auckland

A unique opportunity to work in a senior commercial role for New Zealand’s largest independent broadcaster, with some of the country’s most-loved content. Covering brands such as Three and Bravo, and hit shows including The Block NZ, Jono & Ben, 7 Days, The Project, AM Show and others, this is a highly strategic role, responsible for unlocking the commercial potential of our award-winning content in a creative and authentic way.

This position is all about maximising our commercial potential from our locally produced TV formats across MediaWorks, and translating that into integrated partnerships that deliver our revenue, audience and customer goals. As such, the role will suit an experienced media, production or content marketing professional, with strong commercial and creative instincts, and a passion for expertly connecting brands and audiences across multiple communication platforms and formats.

You will have a track record of delivering high-profile campaigns, and managing multiple internal and external stakeholders - driving opportunities from creative development, through commercialisation, to execution and post-evaluation. You can point to 5+ years relevant experience, and currently be in a management position, or looking to make the step up. The unique nature of this role, and its reach across all touchpoints of the media industry, provides outstanding career development opportunities for the right candidate.
If this sounds like you, apply now before applications close!

Just a couple of things worth a mention:
Due to the fast paced nature of MediaWorks, our vacancy close dates may be subject to change, so don't muck around and make sure you apply as soon as possible. Also, MediaWorks operates an in house recruitment model and has formal partnerships with JobMedia, Emergent & Robert Half. We appreciate that you respect our partnerships and refrain from any form of candidate presentation or introduction.

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TVC OF THE WEEK

Who's it for: Spark by Colenso BBDO

Why we like it: Not only does this spot point out how little victories can make a huge impact, it's using little New Zealanders to do the storytelling. As a child speaks some very wise words, scenes of kids running across a beach, posing in their rugby gear and ballet dancing play out on the screen. Their happiness is matched by the older characters who are seen getting married and taking photos, and the result is a feel-good spot that covers a diverse cross-section of New Zealand.

Who's it for: Vodafone by FCB

Why we like it: Not only are the black and white shots pleasing to the eye, they're set to a beautiful piece of music. Having been used in previous spots, it's become a familiar part of the Vodafone brand to the point where it only takes the first few piano notes to know its an ad for the telco. And if you choose to listen closer, you'll be rewarded with an inspirational message about how the right technology and a team backing you can enable you to create your own luck.

Who's it for: Kiwibank via Assignment Group

Why we like it: Last year, we watched as Kiwibank projected Kiwi's onto the sides buildings and landmarks in an effort to promote the bank keeping its profits on local soil—literally. Now, it's revisited that idea with a business focus. In this instance, Kiwis have been projected onto their businesses while discussing the importance of joining a bank that will join you. It's a clever idea to show Kiwibank's commitment to local business owners and New Zealand as a whole.

Who's it for: Banqer by Snorkel

Why we like it: While many campaigns have been known to preach about making smart financial decisions, Banqer's approach is allowing the audience to experience the repercussions of debt for themselves. Although it's fun to see what could go wrong if you make a bad decision, you soon realise that when you've dug a hole, it's a hole that really hard to get out. And for the adults among us engaging with the video, the fact that it's children ripping you off only adds insult to injury.

Who' it for: Arnott's NZ by Y&R

Why we like it: As the children's sing-along goes, "Who stole the cookies from the cookie jar?". It's probably for the best that the song never came to any conclusions because in this Arnott's spot, the resulting argument is enough to spark a global apocalypse. And if the idea isn't already bizarre enough, it's the All Blacks who are at the centre of events and coach Steve Hansen who rides in at the end to restore civility. For those who are eager to find out what happens next, they'll have to patiently wait until November when the full campaign makes its debut in cinemas. If you can't wait, there's a second trailer in which a couples weekend ends in disaster. 

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