TV Integration Lead

  • Auckland

A unique opportunity to work in a senior commercial role for New Zealand’s largest independent broadcaster, with some of the country’s most-loved content. Covering brands such as Three and Bravo, and hit shows including The Block NZ, Jono & Ben, 7 Days, The Project, AM Show and others, this is a highly strategic role, responsible for unlocking the commercial potential of our award-winning content in a creative and authentic way.

This position is all about maximising our commercial potential from our locally produced TV formats across MediaWorks, and translating that into integrated partnerships that deliver our revenue, audience and customer goals. As such, the role will suit an experienced media, production or content marketing professional, with strong commercial and creative instincts, and a passion for expertly connecting brands and audiences across multiple communication platforms and formats.

You will have a track record of delivering high-profile campaigns, and managing multiple internal and external stakeholders - driving opportunities from creative development, through commercialisation, to execution and post-evaluation. You can point to 5+ years relevant experience, and currently be in a management position, or looking to make the step up. The unique nature of this role, and its reach across all touchpoints of the media industry, provides outstanding career development opportunities for the right candidate.
If this sounds like you, apply now before applications close!

Just a couple of things worth a mention:
Due to the fast paced nature of MediaWorks, our vacancy close dates may be subject to change, so don't muck around and make sure you apply as soon as possible. Also, MediaWorks operates an in house recruitment model and has formal partnerships with JobMedia, Emergent & Robert Half. We appreciate that you respect our partnerships and refrain from any form of candidate presentation or introduction.

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TVC OF THE WEEK

Who's it for: Pak'nSave by FCB

Why we like it: With so much sporting action in the past month, brands choosing to campaign around it are working to keep up with the results, and Pak'nSave and its Stickman have demonstrated an impressive effort following Emirates Team New Zealand's America's Cup win. This video recreating the race between Emirates Team New Zealand and Oracle Team USA was shared on the supermarket's YouTube channel earlier today with some topical commentary about changing the rules, our competitor dropping the tin foil—no doubt a reference to a boat's foils—and Grant Dalton wanting to borrow some of Jimmy Spithill's cash.

Who's it for: New Zealand Transport Agency by Clemenger BBDO

Why we like it: Clemenger BBDO and NZTA's relationship has delivered some powerful work and this campaign following Rats is no different. It's said your life flashes before your eyes when you die, but in this case, Rats' life flashes before his eyes as a warning to not get behind the wheel under the influence. Recalling his happy memories serves as a reminder of what he has to lose should something go wrong. The message is just as powerful as ads that showing an accident, moving away from the doom and gloom to highlight all the great things in our lives and to make the decision to not get behind the wheel an appealing one.

Who's it for:Mastercard by McCann Sydney

Why we like it: Rugby fever has swept the nation and Mastercard's getting amongst it by asking New Zealanders to tap for their town. The supporting creative sees the return of Richie McCaw's number one fan and best mate Tim in his usual loud and over-enthusiastic manner. But this time, he's joined by other rugby fans who break out into a game in the supermarket to get products to the checkout so Mastercards can be tapped. The town with the most taps will see McCaw take on its local team.

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