Who's it for: TAB by Y&R

Why we like it: New Zealand might not be in the FIFA World Cup, but that doesn't mean the country can't get involved in the action. While Mexican fans caused an earthquake when their team won against Germany, closer to home, Kiwis risk smashed breakfast dishes if they wake up to a successful bet if this TAB spot is anything to go on. Brace yourselves flatmates, friends and family members of soccer fans, the table diving, hallway sliding and bedroom dancing could strike at your place.

Who's it for: Beehive by Contagion

Why we like it: "Smell the roses" they say, but what about bacon? Beehive's getting creative with the familiar scent of bacon while pointing out the truths behind some of life's absurdities. We enjoy the fun of the campaign that's sure to hit home to all, with jokes about parenthood, young love and online scams among others. The campaign's also well set up to respond to topical issues and has already joked about the meeting of US president Donald Trump and North Korean leader Kim Jong Un with the line "We couldn't feel safer".

Who's it for: Electric Kiwi by Brand World

Why we like it: Given electricity's intangible nature, advertising has long turned to promoting the benefits of it and Electric Kiwi is calling out the trend. It's playing with the idea of farming power by bottling up fresh electrons because "only the freshest will do" and the result is a delightful exchange between a grandfather and his granddaughter, who is sceptical of the farmed electrons. 

Who's it for: Air New Zealand by True

Why we like it: Despite their wings, takahē are a flightless bird so Air New Zealand is giving them a helping hand by offering up its wings. The airline is promoting its partnership with the Department of Conservation by sharing the journey of 18 takahē that have been released into the wild. The precious passengers are the first of their kind to be released onto mainland New Zealand and to show their importance, each was strapped into its own seat on the flight.