If you’re a news junkie with journalism or copywriting experience, we have the next step in your career sorted. The aim of the game is to continue to grow the New Zealand Herald’s audience size and engagement through the implementation of social channel content and platform strategies that reach new audiences and grow loyal brand fans. This will mean working closely with various reporters, section editors, and desks across the newsroom.
Your fluency in identifying upcoming social trends and platforms is required along with sound judgement in sorting between emerging best practice and passing fads. You will be charged with building and leading conversations around our journalism with the credible, conversational voice of a digital native and be involved breaking news stories as well as planning long term campaigns and projects. A wide range of editing skills across text, photos, graphics and video will ensure your success in this fast-paced role.
You’ll fit in well around here if you’re bright, energetic and fun; if you embrace new and innovative ways to tell news stories on the social web and if you use data and insights to inform your decision making. If you love live social coverage and building audiences in these networks, want an environment where you can bring your whole self to work, dare to be different, challenge the status quo and where progression and development is a given, NZME’s the place for you!
For a position description or better still to apply, please send your CV and covering letter to email@example.com
Just say 'good people', mate.
I like a big money-grabber acknowledging what we're up to and relegating their part to letting us get on with it.
Spark just did a VO montage.
I think we all can agree that if StopPress actually applied some rigour around its 'Ads Of The Week' decision making rather than just giving it to any old brand with a new ad (ahem, I'm talking to you Holden) ...
Yeah, the use of a montage, loosely drawn together by a VO is super grown-up. And "long-term" is right - Spark were doing them back when they were still called Telecom.
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Who is it for:2degrees by DDB
Why we like it: Nearly 10 years after its arrival in the market, 2degrees is making itself and its values known with a new brand campaign. While the services of the telco, including phone and internet, are intangible and encourage an esoteric approach to the marketing, this spot cleverly connects 2degrees with what it's all about: communication. With a mellow backing track and soft-voiced narrator, it explores all the different forms of communication while throwing in some humour like missing teeth and subtly calls out women for wearing activewear when visiting a cafe.
Who's it for: Samsung by Colenso BBDO and Flying Fish
Why we like it: Blink and you'll miss it. Samsung went bold to launch its new Galaxy S9 by placing 25 of the phones around a set that in five-seconds erupted into a display of colour and movement. The slow-motion video, the result of the display, highlights the camera as well as the technical nouse of Colenso BBDO and Flying Fish who bravely accepted the challenge and shot it all in front of a live audience.
Who's it for: Holden by Special Group
Why we like it: Faced with the challenge of people thinking its Australian factory was closing down, Holden's responded with this spot showing that's far from the case. As well as responding to the challenge at hand, the ad cleverly includes some promotion of specific car features and confirms the brand is here to stay by discussing what it has in store in the future.
Who's it for: Scapegrace by Motion Sickness
Why we like it: How do you change your name and make consumers aware of it? This spot by Scapegrace, formerly Rogue Society, does just that. It also helps customers accept the change by explaining the reason behind it, which in this case is a bonus lesson in international trade laws. StopPress' audience has responded well, with compliments for both the brand and agency and we agree it's a great piece of work.
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