If you’re a news junkie with journalism or copywriting experience, we have the next step in your career sorted. The aim of the game is to continue to grow the New Zealand Herald’s audience size and engagement through the implementation of social channel content and platform strategies that reach new audiences and grow loyal brand fans. This will mean working closely with various reporters, section editors, and desks across the newsroom.
Your fluency in identifying upcoming social trends and platforms is required along with sound judgement in sorting between emerging best practice and passing fads. You will be charged with building and leading conversations around our journalism with the credible, conversational voice of a digital native and be involved breaking news stories as well as planning long term campaigns and projects. A wide range of editing skills across text, photos, graphics and video will ensure your success in this fast-paced role.
You’ll fit in well around here if you’re bright, energetic and fun; if you embrace new and innovative ways to tell news stories on the social web and if you use data and insights to inform your decision making. If you love live social coverage and building audiences in these networks, want an environment where you can bring your whole self to work, dare to be different, challenge the status quo and where progression and development is a given, NZME’s the place for you!
For a position description or better still to apply, please send your CV and covering letter to firstname.lastname@example.org
lots of actors in it, unlike recruitment
NZTA falls apart with the dated look and delivery. Nothing believable, just advertising. Sorry but more realism, storytelling and believability could have made this standout, but it fails.
want to elaborate on that? did you hate the recruitment ad also?
Another waste of taxpayers' money and police time.
Right on the money as always. Microinfluencers get so much more engagement - and the good ones don't have to pay for fake followers! And I'm with you on Snapchat. You think you look better with a dog's face?!
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Who’s it for: New Zealand Transport Agency (NZTA) by Clemenger BBDO.
Why we like it: Ubiquitous to the festive season is a car rearing past you at a dangerous rate as you drive to your holiday spot. NZTA have buckled the public up, subjecting viewers to the sobering role of a policeman as he deals with a speed related fatality. The ad is filmed through the lens of honest realism as a policeman guides the viewer into the devastating consequences of speeding. The dialogue exposes an ignorant perception among many who believe they have a ‘right to speed’. NZTA’s campaign comes in the wake of various deaths on the road, offering a timely reminder that less speed equals less harm.
Who’s it for: McDonald’s by How to Dad and BloggersClub
Why we like it: New Zealand comedian, How To Dad’s Jordan Watson, dons the stubbies and gumboots yet again to celebrate the return of the Kiwi Burger. The ad follows Watson on his quest to partake in the various escapades on Kiwis' love list; including his cricket, skiing and golf ability. Watson is becoming an iconic figure in Kiwi advertisements which aligns well with McDonald’s localized burger. Since 3 January, McDonald’s have reached 566,000 views, 14,000 reactions and 3,000 shares on Facebook with the ad, proving it to be a number eight wire success.
Who’s it for: Mitre 10 by FCB.
Why we like it: Mitre 10’s simple but effective mantra is reinforced, releasing a new campaign for its own brand, Number 8. The campaign offers a wide selection of short video’s exhibiting the simple, yet practical bevvy, of home improvement products. The ads project gleaming shots of products; the Number 8 Handsaw, the Number 8 Hose and the Number 8 hammer which are all presented on a podium. Each video has a frank one-liner, which is bound to arouse any Kiwi into a frenzy of belly laughs. The campaign has kept the videos short and sweet while infusing the recognizable fluro orange of Mitre 10.
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