Social Marketing Manager, Wellington

  • Wellington

* Motivate the public to help vulnerable children and young people
* Help vulnerable and at risk young people to thrive
* Ground breaking role in new team

About the role:

We believe children and young people are taonga. In this role, you will be responsible for the creation and execution of our marketing strategy that will lead to a country where everyone shares this belief.

Through your work, the public’s awareness of vulnerable children and young people will be increased.

The public will also be motivated to take actions that will support vulnerable children and young people - helping them to thrive.

About us:

The new Ministry for Vulnerable Children, Oranga Tamariki is dedicated to supporting any child or young person in New Zealand whose wellbeing is at significant risk of harm now, or in the future.

A child-centred approach is at the heart of everything we do. This starts and ends with the voices of the children and young people we are here to support.

These voices inform any decision-making that affects them, at both and individual and systemic level. This approach also means that, at every step of our work, we ask ourselves “Is this the right thing to do for children and young people?”

Skills and experience:

You’ll have substantial experience building awareness and driving change through social marketing.

You will have managed large marketing campaigns, campaign related budgets and agency relationships.

You’ll have a solid knowledge of techniques used to drive changes in behaviour.

We’ll frequently use social media to reach our target audiences so social media experience will also be very useful.

You will need to be results focused, able to deliver under pressure and maintain focus on the big picture.

What we offer

We offer a dedicated and supportive team, flexible work options and the opportunity to apply your skills and experience to improve and enhance the wellbeing of some of NZ's most disadvantaged children and young people.

If you want to be part of changing the way New Zealand supports our most vulnerable please apply now.

How to apply

All external applicants please apply through the apply button and upload your CV and cover letter to our applicant tracking system. Please note all applications must be made online. If this is not possible or if you have any questions please contact us through jobs@mvcot.govt.nz

Applications close: Thursday 14 July 2017.

Job Description

http://www.msd.govt.nz/hr/documents/position-descriptions/mvcot/social-marketing-manager-jd.docx

Apply via Web

Job of the Week

Latest comments

popular

Brought to you by Colmar Brunton

Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.

latest jobs

Tangible Media network

Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.

NZ Retail
NZ Marketing
Idealog
Good
Treasures
Dish
Habitat
New Zealand Weddings
Living Well
Little Trasures Baby Book

TVC OF THE WEEK

Who's it for: TAB by Y&R

Why we like it: New Zealand might not be in the FIFA World Cup, but that doesn't mean the country can't get involved in the action. While Mexican fans caused an earthquake when their team won against Germany, closer to home, Kiwis risk smashed breakfast dishes if they wake up to a successful bet if this TAB spot is anything to go on. Brace yourselves flatmates, friends and family members of soccer fans, the table diving, hallway sliding and bedroom dancing could strike at your place.

Who's it for: Beehive by Contagion

Why we like it: "Smell the roses" they say, but what about bacon? Beehive's getting creative with the familiar scent of bacon while pointing out the truths behind some of life's absurdities. We enjoy the fun of the campaign that's sure to hit home to all, with jokes about parenthood, young love and online scams among others. The campaign's also well set up to respond to topical issues and has already joked about the meeting of US president Donald Trump and North Korean leader Kim Jong Un with the line "We couldn't feel safer".

Who's it for: Electric Kiwi by Brand World

Why we like it: Given electricity's intangible nature, advertising has long turned to promoting the benefits of it and Electric Kiwi is calling out the trend. It's playing with the idea of farming power by bottling up fresh electrons because "only the freshest will do" and the result is a delightful exchange between a grandfather and his granddaughter, who is sceptical of the farmed electrons. 

Who's it for: Air New Zealand by True

Why we like it: Despite their wings, takahē are a flightless bird so Air New Zealand is giving them a helping hand by offering up its wings. The airline is promoting its partnership with the Department of Conservation by sharing the journey of 18 takahē that have been released into the wild. The precious passengers are the first of their kind to be released onto mainland New Zealand and to show their importance, each was strapped into its own seat on the flight.

Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit