Full time, Permanent role.
New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
Our Digital Team is on the cutting edge of digital marketing and technology, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole. We create and manage world class digital content; supporting global campaigns and providing quality destination content for 100% Pure New Zealand through globally renowned and recognised digital experiences.
Reporting to the Digital Experience Manager, this newly created role, will deliver actionable insights on the performance of organic search traffic for Tourism New Zealand audiences via web and mobile channels. Your role will be to conduct analysis, draw insights, share actionable conclusions and advice on SEO best practice to the TNZ global organisation. You will help champion SEO & analytics and a culture of data-driven performance optimisation across the business.
If you thrive in the digital performance space, have a passion for SEO and content, and a drive to learn, then this could be the role of you. This is a great opportunity to be engaged in leading edge marketing work and become part of a fun, global team with shared goals - taking 100% Pure New Zealand brand to the world, but also to further grow and develop in search and broader digital marketing disciplines.
For more information or to apply for this role, please go to our careers page on our corporate website www.tourismnewzealand.com and click apply now!
Abolustely gutted to see Paul go, he’s been an awesome leader at 99 and bought a great vibe to the agency. He will no doubt smash it on his next endeavour and I wish him all the best, they are ...
What a loss for 99, but I’m sure Troy will carry on your good work. A true advertising legend and an agent of change leaving before the fruits of his labour are fully realised. Best of luck Paul in your ...
No mention of Ali Mau? I would hope Mediaworks are - at the very least - retaining her as a fill-in presenter for any of the key roles?
Sounds great; I'm looking forward to the new channel. Congratulations to Three for their much deserved success in the ratings.
Predictable, safe and vanilla. Will be forgotten pretty quickly I suspect.
Fantastic story. Who wrote this script?
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: Super Rugby by Sugar & Partners
Why we like it: Super Rugby is typically a fast-paced game, but to promote the season Sugar & Partners have slowed down the action to ensure audiences don't miss a thing. Despite the change of pace, the excited fans jumping around, motocross rider and confetti ensure the campaign continues to build on the hype generated in previous campaigns. The music by local artist Kings also helps to provide energy—did you spot him in the crowd?
Who's it for:The New Zealand Olympic Committee by Saatchi & Saatchi
Why we like it: Competing on a global stage is no easy feat, and that's before cold temperatures, wind and snow are added. This campaign takes New Zealanders behind the scenes of the Winter Olympics to see what it takes get there and hopefully win a medal. In this particular video, featuring Janina Kuzma, the choice to not add music and leave the wind as the only sound emphasises the harsh conditions she trains in and her dedication to the sport.
Who's it for: Kiwibank by Hello
Why we like it: Kiwibank is bidding farewell to student giveaways and acknowledging the demographic is not only motivated by freebies. Instead, this campaign, featuring Shortland Street's Jayden Daniels, ties into the brand's wider campaigns about investing in a locally owned bank. And if that message alone isn't enough to make students sit up and listen, the inclusion of Daniels taking his shirt off is sure to generate some attention.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!