Senior Media Analyst

  • Takapuna - Takapuna Beach

Simply put, we do two things at Nielsen. We measure performance for our clients and we use analytics to help our clients grow their business. Measurement and analytics are two separate things, and each is important and valuable on its own. But the connection of the two makes them both even more critical and valuable.

You will MAKE A DIFFERENCE by partnering with our clients and using data to explain what is happening with their brands and what they should do to improve business performance.

Working with both your Nielsen colleagues and spending time with clients, you will build partnerships to allow you to understand your client needs and requirements. You'll use this knowledge to develop in depth analytics and create compelling stories that deliver the insight to drive business growth.

Your key responsibilities:
- Ensuring the delivery of Nielsen's contractual analytical commitments (on-going and ad-hoc) and analytical insight requirements that meets our service level agreements.
- Responding to client briefs with the appropriate solutions and deliverables
- Maintain and develop joint business plans and build effective relationships with clients, including key business priorities to maximise business opportunities
- In partnership with Client Development teams, build relationships with continuous clients enabling c-suite engagement.
- Reviewing progress with internal sales teams where opportunities for growth have been flagged and work closely with them to drive these forward.
- Tracking headline KPIs through Salesforce.com to drive collaboration through technology
- Developing and presenting thought leadership created by Nielsen associates
- Design and plan analytical support to clients according to their needs. Supervising stages in this process and managing performance on a frequent basis.
- Presenting necessary recommendations and tracking these outcomes
- Training and mentoring of entry level team members

About you -you will possess the following skills:
- 4+ years of extensive experience in data analysis, strong understanding of New Zealand media market conditions
- Detailed knowledge of Nielsen tools, services, and product portfolio
- Ability to build strong networks and relationships with external and internal stakeholders, experience in working with clients to solve business issues
- Strong planning and servicing skills, excellent communication, presentation and interpersonal skills
- Able to clearly demonstrate and design solutions to answer client business needs, strong consultative style of working
- Able to identify areas of improvement, upskilling and managing a team

This opportunity is just the beginning of your future at Nielsen. We want you to be you - and we want to help you excel and grow in your career with us.

Want to know more about what it’s like working in an analytical team at Nielsen? Take a look here: https://www.youtube.com/watch?v=hkQO6WNCLnk

Apply via Web

Job of the Week

Latest comments

popular

Brought to you by Colmar Brunton

Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.

latest jobs

Tangible Media network

Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.

NZ Retail
NZ Marketing
Idealog
Good
Treasures
Dish
Habitat
New Zealand Weddings
Living Well
Little Trasures Baby Book

TVC OF THE WEEK

Who's it for: Dulux by Assignment Group

Why we like it: Not only does this spot show off Dulux's range of colours, it's a great display of the diverse New Zealand landscape. As a couple tour the country on their mission to pick a paint colour, they stop off in a few spots with Māori place names and a greater appreciation for this spot comes from learning that the ad was re-recorded to ensure all names were pronounced correctly.

Who's it for: Rebel Sport by Ogilvy

Why we like it: We've all seen New Zealand's champion pole vaulter Eliza McCartney perform but many do not understand what motivates her to reach higher and higher heights. The Rebel Sport 'What's your why?' series has been delving into the lives of New Zealand's athletes for over a year and now it's McCartney's turn to open up about the fact she doesn't worry about what other people think and instead just focuses on pushing the barriers. And on top of her own story, it's good to see her standing up for women and how they can push past the limitations and achieve just as much as male athletes. 

Who's it for: Rodney Wayne by Lachlan McPherson and Friends

Why we like it: Models staring intently at the camera, beautiful scenery and perfectly styled hair – it's like Rodney Wayne has brought to life the high fashion posters that typically sit on the walls of salons. Shot in Tokyo during its blossom festival and set to a piece played on a traditional Japanese Koto, the video transports the viewer to a new world where they might just be inspired to try a different hairstyle.

{% gallery 'nzta-photographs' %}

Who's it for:New Zealand Transport Agency by Clemenger BBDO

Why we like it: Using still images for a campaign is a move away from the TVCs NZTA's previously rolled out to get people to pay attention to their driving behaviour but that doesn't mean this campaign lacks impact. Featuring the message "Come down before your drive" alongside cars that appear to have fallen from the sky, it cleverly warns of the dangers of drug driving. And helping to make drivers stop and take notice is the beautiful photography and soft lighting that adds a surreal feeling to the horrific scene.

Who's it for: Blunt Umbrellas by Motion Sickness

Why we like it: Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have teamed up to create a beautiful umbrella that raises funds for Oxfam NZ’s climate change initiatives in the Pacific region. To promote the umbrella and the initiatives, this video has been released to explain how Flox drew her inspiration from local flora and fauna, and seeing her walk through Auckland Domain's Winter Gardens under the umbrella, its connection to nature is clear to see.

Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit