What We’re Looking For
• 4+ Years Prior Media Experience
• Great attention to detail
• To enjoy working as part of a team
• Strong communication skills
• Effective time management
• Confidence in the area of media negotiation
• Comprehensive use and understanding of media maths and terminologies
A senior business executive is primarily responsible for the implementation and buying of media activity on behalf of clients. This is likely to include a wide range of media channels, with the largest percentage of time focused on TV. This role is a step up from Business Executive and as such requires greater responsibility in the areas of planning as well as client engagement.
Carat is wholly owned by Dentsu Aegis Network. With over 35,000 employees across 145 countries, Dentsu Aegis Network is the first truly global communications network for the digital age. Carat is one of New Zealand's largest leading media agencies and we are looking for a media savvy, enthusiastic and passionate Senior Business Executive (Planner/Buyer) to join our Auckland based team.
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.
• Strong understanding of the New Zealand media marketplace staying up to date with new innovations and technologies
• Solid understanding of the industries in client portfolio
• To negotiate and buy a range of media including but not limited to Print, Outdoor, Radio, Cinema, Digital and TV
• To work with Pegasus as the primary tool to load, manipulate, check and report on media bookings
• Use of a range of tools including; Roy Morgan, CCS, Nielsen, TV Map and Arianna to evaluate media and target audiences
• Use of AQX to run competitive data and glean insight into client’s marketplace
• Prepare and present various reports including; post analysis, final buys and competitive
• Prepare and present planning documents for small to medium sized briefs
• To brief media partners and evaluate their proposals in line with the Convergence Planning process
• To develop and maintain media schedules across client portfolio
• To ensure correct client billing by managing budget reconciliations
• To up-skill Business Coordinator/Business Executive to ensure his/her development
If you meet the criteria above and are interested in joining the fast paced world of Marketing Communications then send your CV to email@example.com
We look forward to hearing from you!
People pay a high sub to access (well, I don't, I dropped it like 7yrs ago...) the content whilst there aren't as many proper 'ads' on most channels, you get barraged with promo 'ads' for their own content simulating ad ...
Hubris, pure and simple.
To add to this. How can a company in the broadcast and digital sectors that's casually bringing in $928m annually, have one of the worst digital experiences out there? It's like Fred Flintstone and his mates are running the show.
Auto-playing rollovers are not an innovation and they sure don't enhance branding. Please unplug them...
an invention is not necessary an innovation. Additionally innovation can be internal, external - incremental, semi radical or radical. The article basically says NZ "minds" should focus more on incremental innovations related to branding and let the bigger countries to ...
Great article Claudia. The thinking our industries offer for little remuneration or free is astounding. Clients need to be aware the time and effort put into PRES campaigns mirrors those of more 'established' marcoms channels.
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
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