What We’re Looking For
• 4+ Years Prior Media Experience
• Great attention to detail
• To enjoy working as part of a team
• Strong communication skills
• Effective time management
• Confidence in the area of media negotiation
• Comprehensive use and understanding of media maths and terminologies
A senior business executive is primarily responsible for the implementation and buying of media activity on behalf of clients. This is likely to include a wide range of media channels, with the largest percentage of time focused on TV. This role is a step up from Business Executive and as such requires greater responsibility in the areas of planning as well as client engagement.
Carat is wholly owned by Dentsu Aegis Network. With over 35,000 employees across 145 countries, Dentsu Aegis Network is the first truly global communications network for the digital age. Carat is one of New Zealand's largest leading media agencies and we are looking for a media savvy, enthusiastic and passionate Senior Business Executive (Planner/Buyer) to join our Auckland based team.
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.
• Strong understanding of the New Zealand media marketplace staying up to date with new innovations and technologies
• Solid understanding of the industries in client portfolio
• To negotiate and buy a range of media including but not limited to Print, Outdoor, Radio, Cinema, Digital and TV
• To work with Pegasus as the primary tool to load, manipulate, check and report on media bookings
• Use of a range of tools including; Roy Morgan, CCS, Nielsen, TV Map and Arianna to evaluate media and target audiences
• Use of AQX to run competitive data and glean insight into client’s marketplace
• Prepare and present various reports including; post analysis, final buys and competitive
• Prepare and present planning documents for small to medium sized briefs
• To brief media partners and evaluate their proposals in line with the Convergence Planning process
• To develop and maintain media schedules across client portfolio
• To ensure correct client billing by managing budget reconciliations
• To up-skill Business Coordinator/Business Executive to ensure his/her development
If you meet the criteria above and are interested in joining the fast paced world of Marketing Communications then send your CV to firstname.lastname@example.org
We look forward to hearing from you!
Wow we need this.
Absolutely loving it - great job!
This is a reworking of an old English campaign from decades ago where they noted signs of breast-cancer in old masters, right?
Embarrassingly for the industry, this certainly looks like a scam ad. A scam ad in my mind is a piece of work that is instigated by the agency for the primary purpose of winning awards, rather than having a real ...
How is this an actual media story - there's barely a point of view in this piece!
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: ASB by With Collective
Why we like it: Slightly dry humour aside, ASB's tried something a little different with its new agency With Collective. Rachel House, from Hunt for the Wilderpeople, owns the role of True Rewarden and lends her comedic tone to a script that manages to educate the audience about True Rewards alongside the one-liners. It's too early to tell if the True Rewards character becomes as iconic as Goldstein but we hope she sticks around for a few more spots at least.
Who's it for: Hallenstein Brothers
Why we like it: Just in case you're invited to a black-tie event in Botswana, Hallenstein Brothers has your back. This spot is the latest in a video series that's taken suits where no other suits have been before, including the Bonneville Salt Flats in Utah and shark-infested waters, and in return stirred up jealousy among viewers who wish they could be a model for the clothing brand. And if the beautifully shot African wildlife is not enough, the song Kingdom Come makes for great listening and we're sure the band, Braves, will get a lot of attention from Hallenstein's shout out to them on Facebook.
Who's it for: Les Mills Fight Night by Media Design School students
Why we like it: The annual Les Mills Fight Night was last week and this year Media Design School students made no secret of the fact Cure Kids needs donations to fund its research. Adding impact to the already gripping images of fighters securing coins to their fists is the fact that the first one shown is a father to a sick child. His appearance exemplifies the fact that despite not being in the ring, parents are fighting for the kids every day. The final blow to the heartstrings is the inclusion of Eva, a young girl with a rare condition that's endangering her life.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!