What We’re Looking For
• 4+ Years Prior Media Experience
• Great attention to detail
• To enjoy working as part of a team
• Strong communication skills
• Effective time management
• Confidence in the area of media negotiation
• Comprehensive use and understanding of media maths and terminologies
A senior business executive is primarily responsible for the implementation and buying of media activity on behalf of clients. This is likely to include a wide range of media channels, with the largest percentage of time focused on TV. This role is a step up from Business Executive and as such requires greater responsibility in the areas of planning as well as client engagement.
Carat is wholly owned by Dentsu Aegis Network. With over 35,000 employees across 145 countries, Dentsu Aegis Network is the first truly global communications network for the digital age. Carat is one of New Zealand's largest leading media agencies and we are looking for a media savvy, enthusiastic and passionate Senior Business Executive (Planner/Buyer) to join our Auckland based team.
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.
• Strong understanding of the New Zealand media marketplace staying up to date with new innovations and technologies
• Solid understanding of the industries in client portfolio
• To negotiate and buy a range of media including but not limited to Print, Outdoor, Radio, Cinema, Digital and TV
• To work with Pegasus as the primary tool to load, manipulate, check and report on media bookings
• Use of a range of tools including; Roy Morgan, CCS, Nielsen, TV Map and Arianna to evaluate media and target audiences
• Use of AQX to run competitive data and glean insight into client’s marketplace
• Prepare and present various reports including; post analysis, final buys and competitive
• Prepare and present planning documents for small to medium sized briefs
• To brief media partners and evaluate their proposals in line with the Convergence Planning process
• To develop and maintain media schedules across client portfolio
• To ensure correct client billing by managing budget reconciliations
• To up-skill Business Coordinator/Business Executive to ensure his/her development
If you meet the criteria above and are interested in joining the fast paced world of Marketing Communications then send your CV to email@example.com
We look forward to hearing from you!
Am I right in thinking these clients don't spend this though, this is rate-card? So they may get this value in media but actually pay considerably less.
“We looked at a few different talent options, but the ones who said things like 'grate the saffron' were not relatable to our everyday cooks,” says Spain. Couldn't agree more - who'd want bloody fingers?
And for you to learn about capitalisation.
HEY YOU KNOW WHAT I PATRICK RECON THAT DUMP ALL TVNZ 2'S REPEATS AND DOCUMENTRIES AND DATING SHOWS ITS IMPORTANT TO LET TV 2 LIVE UP ITS PRIME TIME ENETERTAINMENT YOU HAVE THE SHOWS WE DO NEED ENTERTAINONG GAME SHOWS ...
Time for everyone's beloved Briscoes lady to brush up on her maori pronunciation.
Great article. Not sure if you've come across this model - but could have useful application in comms planning https://en.wikipedia.org/wiki/Cynefin_framework
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