What We’re Looking For
• 4+ Years Prior Media Experience
• Great attention to detail
• To enjoy working as part of a team
• Strong communication skills
• Effective time management
• Confidence in the area of media negotiation
• Comprehensive use and understanding of media maths and terminologies
A senior business executive is primarily responsible for the implementation and buying of media activity on behalf of clients. This is likely to include a wide range of media channels, with the largest percentage of time focused on TV. This role is a step up from Business Executive and as such requires greater responsibility in the areas of planning as well as client engagement.
Carat is wholly owned by Dentsu Aegis Network. With over 35,000 employees across 145 countries, Dentsu Aegis Network is the first truly global communications network for the digital age. Carat is one of New Zealand's largest leading media agencies and we are looking for a media savvy, enthusiastic and passionate Senior Business Executive (Planner/Buyer) to join our Auckland based team.
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.
• Strong understanding of the New Zealand media marketplace staying up to date with new innovations and technologies
• Solid understanding of the industries in client portfolio
• To negotiate and buy a range of media including but not limited to Print, Outdoor, Radio, Cinema, Digital and TV
• To work with Pegasus as the primary tool to load, manipulate, check and report on media bookings
• Use of a range of tools including; Roy Morgan, CCS, Nielsen, TV Map and Arianna to evaluate media and target audiences
• Use of AQX to run competitive data and glean insight into client’s marketplace
• Prepare and present various reports including; post analysis, final buys and competitive
• Prepare and present planning documents for small to medium sized briefs
• To brief media partners and evaluate their proposals in line with the Convergence Planning process
• To develop and maintain media schedules across client portfolio
• To ensure correct client billing by managing budget reconciliations
• To up-skill Business Coordinator/Business Executive to ensure his/her development
If you meet the criteria above and are interested in joining the fast paced world of Marketing Communications then send your CV to email@example.com
We look forward to hearing from you!
Mel, what an asset you will make to the team. Such a great next step in your career. All the best. They are lucky to have you.
Nicely put! @Stoppress, put down the wooden spoon!
PolSci 101 graduates are just so cute. Look at the passion in their incoherent rants ♥️
I can smell the cultural marxism stench of Vice Media a mile away.
Go Mel! - onwards and upwards - congrats!
"...relevant, impactful and unable to be ignored" isn't that exactly why programmatic media exists? When done correctly it is about using data & technology to identify the correct audience to deliver relevant, impactful and unable to be ignored content...
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: New Zealand Jerky by North
Why we like it: For those negatively inclined to bad puns, avert your eyes and ears now because New Zealand Jerky and comedian Tim Batt are here to serve up the goods. With jokes so bad they're actually good, Batt is forced to work a tough crowd as his zingers fall 'udderly' flat.
Who's it for:Anchor by Colenso BBDO
Why we like it: Work, kids, health and fitness—modern life can be far from a breeze, with many of us busily racing from one task to another. But in Anchor's latest spot, it shows us that when it comes to our daily protein needs, it's got us well and truly covered. Featuring young entrepreneurs, football mums and amateur marathon runners, Anchor does a good job showing we all need a bit of extra strength in our lives however we decide to use it.
Who's it for: Tower by Barnes, Catmur & Friends Dentsu
Why we like it: Who doesn't love watching reverse slow-motion? Especially when it's a disaster miraculously extinguishing before our eyes. Fittingly set to the cheery tune of Kiwi musician Graeme James' 'One + One', the line "I feel this could be different if I was with you" helps Tower's simple message sing loud and clear.
Who's it for: Air New Zealand by Host Sydney
Why we like it: If you're suffering from environmental adjustment disorder (aka homesickness), Shortland Street's favourite doctor has just the cure for you. Supposedly affecting "100 percent of New Zealanders who don't live in New Zealand", Dr TK Samuels very convincingly lets us know that the cure to homesickness is just a flight or two away. And according to Dr Samuel's charming quote behind his desk, you'll be feeling "wine in no time".
Who's it for:Wendy's by Augusto
Why we like it: With its salty, greasy goodness, bacon's lure is just too much for some as Wendy's sends its most ardent addicts to BAA (Bacon Addicts Anonymous). With attendees having no idea they were going into a therapy session (they were promised a taste-test instead), the element of surprise adds extra humour to the absurd gathering.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!