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Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.

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TVC OF THE WEEK

Who’s it for: New World by Clemenger Group

Why we like it: Showcasing the variety and faces of New World, and how its food gets from production to presentation to plate, makes for a colourful and enjoyable spot. It definitely made us a bit hungry watching the different iterations.

Who’s it for: AA Smartfuel by Rainger & Rolfe

Why we like it: This radio campaign is unexpected and funny – with a woman getting distracted by the app at the altar and car noises subbed in for what appears to be swear words during a chat between two mates. We really like the playful humour and effective touch, and look forward to further ads. 

Who's it for: Trade Me

Why we like it: Trade Me employees talk about acts of kindness done by its members for World Kindness Day, and thank its community. The examples will bring a smile to your dial and make you want to celebrate to be a New Zealander. 

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