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Has some guru decreed that advertisers should give names to all the actors, models and client's family members pretending to be real people doing real things in their make-believe adland stories? There seems to be an unseemly rash of it. ...
"with its two biggest radio stations set to merge" Don't you mean two smallest?
I just found this article. I have very fond memories of Joseph as my PR lecturer at ATI, as it was then called. I'm so sad to hear of his passing. He was a real legend in his day. RIP ...
I fell asleep half way through watching that
Might want to check that apostrophe guys!
Couldn't agree more. It's everyone's problem now but brought on mostly by selfish farming practices. Rather than trying to get everyone behind it, they should be reporting on what they are doing to clear it up and provide regular updates.
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Who’s it for: New World by Clemenger Group
Why we like it: Showcasing the variety and faces of New World, and how its food gets from production to presentation to plate, makes for a colourful and enjoyable spot. It definitely made us a bit hungry watching the different iterations.
Who’s it for: AA Smartfuel by Rainger & Rolfe
Why we like it: This radio campaign is unexpected and funny – with a woman getting distracted by the app at the altar and car noises subbed in for what appears to be swear words during a chat between two mates. We really like the playful humour and effective touch, and look forward to further ads.
Who's it for: Trade Me
Why we like it: Trade Me employees talk about acts of kindness done by its members for World Kindness Day, and thank its community. The examples will bring a smile to your dial and make you want to celebrate to be a New Zealander.
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