Senior Account Director - CRM & integrated

  • Auckland

Are you a dynamic Senior Account Director with a background in CRM or direct marketing? This is your chance to work on one of NZ’s most recognised, blue-chip brands!

YOU
You'll ideally have significant experience working within the DM space and will possess excellent knowledge of highly-targeted, database-driven marketing, consumer insights, and CRM strategies.

You'll be working on a single, high profile account, and it would help if you've worked with any of the following type of clients: telco, banking, high technology, or similar. Alternatively, you could be from a digital/data background, used to dealing with major campaigns for top-tier clients.

The client is a leading brand with a huge customer base, perfect for delivering the very best customer comms. They are collaborative and highly engaged with the agency.

You'll lead CRM, digital, and integrated strategies; challenge your client to innovate with their customer comms; ensure all campaigns resonate with the brand's existing customers; and translate campaign learnings to new strategy.

You will be a confident leader who has proven experience managing senior relationships with clients and internal teams, and delivering creative solutions within a challenging, fast-paced environment. You’ll be a dynamo at building strong internal relationships with your own team, as well as with planners and creatives. You’ll be used to working with direct reports (you'll have four or five) and will bring your collaborative approach to working to this busy team.

And, on top of that, you'll be a super-nice person who your clients and colleagues love to work with!

THEM
This is a truly enviable role for a top suit to join a thriving team based in central Auckland, and be part of a larger international, award-winning group. The culture is vibrant, fun and positive.

US
Interested? Contact Sarah +64 21 050 2507 or Debbie +64 22 652 5735, or send your CV to cv@3rdeye.co.nz quoting job ref 5132SP.

Please note that we receive many responses to our vacancies. We take the time to read and consider all applications, but we are only able to respond to successful applicants.

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TVC OF THE WEEK

Who's it for: Spark by Colenso BBDO

Why we like it: Not only does this spot point out how little victories can make a huge impact, it's using little New Zealanders to do the storytelling. As a child speaks some very wise words, scenes of kids running across a beach, posing in their rugby gear and ballet dancing play out on the screen. Their happiness is matched by the older characters who are seen getting married and taking photos, and the result is a feel-good spot that covers a diverse cross-section of New Zealand.

Who's it for: Vodafone by FCB

Why we like it: Not only are the black and white shots pleasing to the eye, they're set to a beautiful piece of music. Having been used in previous spots, it's become a familiar part of the Vodafone brand to the point where it only takes the first few piano notes to know its an ad for the telco. And if you choose to listen closer, you'll be rewarded with an inspirational message about how the right technology and a team backing you can enable you to create your own luck.

Who's it for: Kiwibank via Assignment Group

Why we like it: Last year, we watched as Kiwibank projected Kiwi's onto the sides buildings and landmarks in an effort to promote the bank keeping its profits on local soil—literally. Now, it's revisited that idea with a business focus. In this instance, Kiwis have been projected onto their businesses while discussing the importance of joining a bank that will join you. It's a clever idea to show Kiwibank's commitment to local business owners and New Zealand as a whole.

Who's it for: Banqer by Snorkel

Why we like it: While many campaigns have been known to preach about making smart financial decisions, Banqer's approach is allowing the audience to experience the repercussions of debt for themselves. Although it's fun to see what could go wrong if you make a bad decision, you soon realise that when you've dug a hole, it's a hole that really hard to get out. And for the adults among us engaging with the video, the fact that it's children ripping you off only adds insult to injury.

Who' it for: Arnott's NZ by Y&R

Why we like it: As the children's sing-along goes, "Who stole the cookies from the cookie jar?". It's probably for the best that the song never came to any conclusions because in this Arnott's spot, the resulting argument is enough to spark a global apocalypse. And if the idea isn't already bizarre enough, it's the All Blacks who are at the centre of events and coach Steve Hansen who rides in at the end to restore civility. For those who are eager to find out what happens next, they'll have to patiently wait until November when the full campaign makes its debut in cinemas. If you can't wait, there's a second trailer in which a couples weekend ends in disaster. 

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