Our client is a large, high-profile brand in a dynamic, innovative and constantly changing industry which affects all New Zealanders. This is an exciting time to join the company; they are experiencing huge growth and have ambitious plans which is resulting in a significant ramp-up in marketing communications activity. The company is famous for having an outstanding culture and this is a newly created position within their expanding team of experienced marketing and communications people.
'Team' is a keyword and they don't get better than this one! You would be working alongside supportive and experienced people who are exciting about what they do and who have an inclusive and collaborative working style. There are a lot of experienced people learn from and an inspirational senior management team, there is real scope to make a contribution to overall strategy while being responsible for delivering great marketing communication outcomes for the company. You'll create multi-channel content delivering on marketing objectives that support the wider business with communications to ensure they present a consistent consumer experience. You will have excellent writing skills and a proven track record producing engaging and informative content for a wide range of platforms, from ideation through to reporting.
This is an exciting time for this business and there's huge scope for growth and a variety of projects including experiential marketing activity. You will be an innovative individual with solid communication skills and the ability to build authentic relationships quickly across a large and complex business.
To find out more, please email Caroline Lynch at email@example.com
As part of the trial group that provided data and screen shot verification for social media, I disagree that the figures can easily be inflated. " Of course, no measurement system is perfect. And somewhat unsurprisingly, a few of the ...
People pay a high sub to access (well, I don't, I dropped it like 7yrs ago...) the content whilst there aren't as many proper 'ads' on most channels, you get barraged with promo 'ads' for their own content simulating ad ...
Hubris, pure and simple.
To add to this. How can a company in the broadcast and digital sectors that's casually bringing in $928m annually, have one of the worst digital experiences out there? It's like Fred Flintstone and his mates are running the show.
Auto-playing rollovers are not an innovation and they sure don't enhance branding. Please unplug them...
an invention is not necessary an innovation. Additionally innovation can be internal, external - incremental, semi radical or radical. The article basically says NZ "minds" should focus more on incremental innovations related to branding and let the bigger countries to ...
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Who's it for: Pak'nSave by FCB
Why we like it: With so much sporting action in the past month, brands choosing to campaign around it are working to keep up with the results, and Pak'nSave and its Stickman have demonstrated an impressive effort following Emirates Team New Zealand's America's Cup win. This video recreating the race between Emirates Team New Zealand and Oracle Team USA was shared on the supermarket's YouTube channel earlier today with some topical commentary about changing the rules, our competitor dropping the tin foil—no doubt a reference to a boat's foils—and Grant Dalton wanting to borrow some of Jimmy Spithill's cash.
Who's it for: New Zealand Transport Agency by Clemenger BBDO
Why we like it: Clemenger BBDO and NZTA's relationship has delivered some powerful work and this campaign following Rats is no different. It's said your life flashes before your eyes when you die, but in this case, Rats' life flashes before his eyes as a warning to not get behind the wheel under the influence. Recalling his happy memories serves as a reminder of what he has to lose should something go wrong. The message is just as powerful as ads that showing an accident, moving away from the doom and gloom to highlight all the great things in our lives and to make the decision to not get behind the wheel an appealing one.
Who's it for:Mastercard by McCann Sydney
Why we like it: Rugby fever has swept the nation and Mastercard's getting amongst it by asking New Zealanders to tap for their town. The supporting creative sees the return of Richie McCaw's number one fan and best mate Tim in his usual loud and over-enthusiastic manner. But this time, he's joined by other rugby fans who break out into a game in the supermarket to get products to the checkout so Mastercards can be tapped. The town with the most taps will see McCaw take on its local team.
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