Our client is a large, high-profile brand in a dynamic, innovative and constantly changing industry which affects all New Zealanders. This is an exciting time to join the company; they are experiencing huge growth and have ambitious plans which is resulting in a significant ramp-up in marketing communications activity. The company is famous for having an outstanding culture and this is a newly created position within their expanding team of experienced marketing and communications people.
'Team' is a keyword and they don't get better than this one! You would be working alongside supportive and experienced people who are exciting about what they do and who have an inclusive and collaborative working style. There are a lot of experienced people learn from and an inspirational senior management team, there is real scope to make a contribution to overall strategy while being responsible for delivering great marketing communication outcomes for the company. You'll create multi-channel content delivering on marketing objectives that support the wider business with communications to ensure they present a consistent consumer experience. You will have excellent writing skills and a proven track record producing engaging and informative content for a wide range of platforms, from ideation through to reporting.
This is an exciting time for this business and there's huge scope for growth and a variety of projects including experiential marketing activity. You will be an innovative individual with solid communication skills and the ability to build authentic relationships quickly across a large and complex business.
To find out more, please email Caroline Lynch at firstname.lastname@example.org
Great for validating the 'converted'. Missed the opportunity to connect beyond their 'tribe'. By the look of this, they canvassed those in the tent what they thought those outside the tent .... thought important....
Awesome effort - new positioning reinforces the beliefs that are already held so deeply.
Ben - Does it work ok in NZ? Have heard some of the functionality is a bit sketchy here?
I just looked up when they launched Citrus which was 2013. They launched 0% Citrus during the campaign time, but that product is tiny, so the Citrus launch was two years before the campaign time so you'd argument is gone.
To start questioning award decisions is a whole can of worms. There are lovers and haters aplenty of this campaign and most. But you know what, winning is pleasing and motivating and rewarding. So best do that (if you can).
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