PR Account Executive

  • Auckland - Auckland

Adhesive PR is an independent PR and communications agency, that offers PR, social media, events, influencer and content marketing services with offices in Auckland, Sydney and London. Adhesive PR’s Auckland office works with a range of enviable clients across technology, entertainment, travel, tourism, food and beauty sectors.

Adhesive PR follows an ideas-led approach to PR, producing highly creative and ‘sticky’ campaigns for their clients, operating in the consumer space.

We're proud to have been awarded a number of industry accolades including: 
2017: MARKETING PR AWARDS – Best PR Campaign: Luxury 
2017: MARKETING PR AWARDS – Best PR Campaign: Lifestyle 
2017: MARKETING PR AWARDS – Best Product Launch PR Campaign 
2017: PR AWARDS ASIA - Australian Campaign of the Year (silver)
2017: PR AWARDS ASIA - Consumer Launch Campaign of the Year (bronze)

The position:
An opportunity exists for an Account Executive to join Adhesive PR’s Auckland office in a permanent full-time role providing support for the team across the agency’s range of clients.

Key responsibilities:
• Assisting in the planning and implementation of PR and influencer campaigns
• Industry trends research
• Research and maintenance of media and influencer databases
• Drafting media pitches
• Support with client social media channels – content creation and monitoring
• Coverage monitoring and tracking
• Assisting in creation of evaluation reports
• Supporting team across administration duties.

Job requirements:
• Previous experience working in a PR agency or an in-house PR / communications role
• A strong understanding of the New Zealand media landscape and social media savvy
• The ability to communicate effectively and efficiently
• Strong writing skills, experience in writing media releases and social content
• Strong organisational skills and the ability to problem solve
• Practical knowledge of Excel, PowerPoint, Office and Word
• Glass half-full attitude, coupled with a sparkly personality.

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TVC OF THE WEEK

Who's it for: Pak'nSave by FCB

Why we like it: With so much sporting action in the past month, brands choosing to campaign around it are working to keep up with the results, and Pak'nSave and its Stickman have demonstrated an impressive effort following Emirates Team New Zealand's America's Cup win. This video recreating the race between Emirates Team New Zealand and Oracle Team USA was shared on the supermarket's YouTube channel earlier today with some topical commentary about changing the rules, our competitor dropping the tin foil—no doubt a reference to a boat's foils—and Grant Dalton wanting to borrow some of Jimmy Spithill's cash.

Who's it for: New Zealand Transport Agency by Clemenger BBDO

Why we like it: Clemenger BBDO and NZTA's relationship has delivered some powerful work and this campaign following Rats is no different. It's said your life flashes before your eyes when you die, but in this case, Rats' life flashes before his eyes as a warning to not get behind the wheel under the influence. Recalling his happy memories serves as a reminder of what he has to lose should something go wrong. The message is just as powerful as ads that showing an accident, moving away from the doom and gloom to highlight all the great things in our lives and to make the decision to not get behind the wheel an appealing one.

Who's it for:Mastercard by McCann Sydney

Why we like it: Rugby fever has swept the nation and Mastercard's getting amongst it by asking New Zealanders to tap for their town. The supporting creative sees the return of Richie McCaw's number one fan and best mate Tim in his usual loud and over-enthusiastic manner. But this time, he's joined by other rugby fans who break out into a game in the supermarket to get products to the checkout so Mastercards can be tapped. The town with the most taps will see McCaw take on its local team.

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