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Y&R Media is seeking a sideways thinker with a razor-sharp mind to lead the Paid Search and SEO media team. Driving the performance business to function at a high level and identifying how we deliver our business as usual client deliverables as well are out of the box thinking. Working directly with clients to communicate our thinking and how we can build their business.

If the thought of being part of an amazing agency team, where your direction is valued across traditional media, digital ecosystems, customer insights and cracking big hairy business problems sounds appealing then get in touch with Emma Cockburn (emma.cockburn@yr.com) or Rochelle Cooper (rochelle.cooper@yr.com)

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TVC OF THE WEEK

Who’s it for: Mitsubishi by Assignment Group

Why we like it: In a slightly dystopic and animalistic car spot, Mitsubishi has promoted its new Triton Huntaway II. The video sees the ute travelling over rugged Wellington terrain and highlights the vehicles multiple features. The campaign is based on exclusivity as Mitsubishi’s new ute has just 20 up for grabs. To provide further hype to its audience, the ad finishes with the line, “if you don’t catch it now, you won’t see it for dust”.

Who’s it for: 2degrees by DDB

Why we like it: 2degrees continue to expose the unusual nature of everyday gestures in its latest spot that lingers over three couples shaking hands. In a world of sloppy, or overly stiff hand-shakes, it is good to see the act of peace and trade be scrutinised. Described as ‘pumping someone up and down as if they are low on air’ the spot films handshakes in slow motion and scrutinises the instinctive way in which we communicate. The spot is a part of 2degrees ‘Second Nature’ campaign, which releases multiple ads and gives focus to the contribution of 2degrees in helping Kiwi businesses up and down the country.

Who’s it for: TVNZ by TVNZ’s Blacksand

Why we like it: Last week, Deadpool hijacked TVNZ’s brand assets, gate crashed multiple TVNZ channel idents and appeared in a Broadcasting Standards spot for TVNZ. The character, played by famous American actor Ryan Reynolds, saw a one-off opportunity for TVNZ, who utilised the sarcastic superhero across multiple platforms and programmes. The ads coincided with the release of Deadpool 2, which is currently on screen in cinemas.

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