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Ah, did DDB just read a Snickers case study and rip off the strategy?
Strong Anthony ... Strong. Let us not forget the ability for advertisers to bring their own data to this platform. Sport Rights is shaping up to be a very interesting battle ground as we see Amazon start to make their ...
None of us have managed to beat Saatchi and Colenso's fame in the 90s. How did they do it? I think they used advertising. Novel idea. Credit to FCB. They came close. Using advertising a wee bit from what I ...
"It's actually cringeworthy to consider any of the above 'PR worthy'." And yet here we all are, reading a story no doubt secured through PR.
... or maybe this paid article could read "We have no idea how to run digital activity effectively for our clients so will instead focus on some cliches around quality people and fighting for attention"
I had to double check the date on this article because, well, hate to tell you this but literally everyone else worked this out about 2.5 years ago. It's actually cringeworthy to consider any of the above 'PR worthy'.
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Who's it for: New Zealand Jerky by North
Why we like it: For those negatively inclined to bad puns, avert your eyes and ears now because New Zealand Jerky and comedian Tim Batt are here to serve up the goods. With jokes so bad they're actually good, Batt is forced to work a tough crowd as his zingers fall 'udderly' flat.
Who's it for:Anchor by Colenso BBDO
Why we like it: Work, kids, health and fitness—modern life can be far from a breeze, with many of us busily racing from one task to another. But in Anchor's latest spot, it shows us that when it comes to our daily protein needs, it's got us well and truly covered. Featuring young entrepreneurs, football mums and amateur marathon runners, Anchor does a good job showing we all need a bit of extra strength in our lives however we decide to use it.
Who's it for: Tower by Barnes, Catmur & Friends Dentsu
Why we like it: Who doesn't love watching reverse slow-motion? Especially when it's a disaster miraculously extinguishing before our eyes. Fittingly set to the cheery tune of Kiwi musician Graeme James' 'One + One', the line "I feel this could be different if I was with you" helps Tower's simple message sing loud and clear.
Who's it for: Air New Zealand by Host Sydney
Why we like it: If you're suffering from environmental adjustment disorder (aka homesickness), Shortland Street's favourite doctor has just the cure for you. Supposedly affecting "100 percent of New Zealanders who don't live in New Zealand", Dr TK Samuels very convincingly lets us know that the cure to homesickness is just a flight or two away. And according to Dr Samuel's charming quote behind his desk, you'll be feeling "wine in no time".
Who's it for:Wendy's by Augusto
Why we like it: With its salty, greasy goodness, bacon's lure is just too much for some as Wendy's sends its most ardent addicts to BAA (Bacon Addicts Anonymous). With attendees having no idea they were going into a therapy session (they were promised a taste-test instead), the element of surprise adds extra humour to the absurd gathering.
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