Are you a dynamic agency Media Planner looking for a new challenge with a top 5 Media Publisher?
The core focus of this Media Planning role is to provide the commercial teams with effective, well thought through integrated campaigns across all traditional media assets (which there are many) In addition to day to day business, this role will play a crucial part in the planning of media schedules as part of wider division which will compliment and amplify the big idea and will therefore require collaboration with the following teams: Branded Content, Radio Brand Engagement, Vision, Experiential, Events, Digital/Digital Services.
This role is not for the faint hearted, but it is for someone ready for a challenge. The work is at a frenetic pace in an extremely fast-paced environment for very demanding direct clients.
• Respond to briefs from the Commercial S&P teams to develop a media plan that brings the recommended media strategy to life across the all internal platforms - nationally, regionally or locally.
• Work with the individual sales people to incorporate their clients/agencies unique needs as well as rate negotiations/preferences.
• Work with the research team to develop sound justifications for media planning decisions.
• Develop media plans based on sound reason/logic, and where possible numerical substantiation.
• Establish agreed metrics for measurement and monitoring.
• Understand and be regularly updated on each area of business - the capacity, the opportunity and the ongoing performance - finger on the pulse of what's working, what's not and what's about to take off.
• Regularly update all teams on the next best things to be considered for their clients in the interim, discussions/pitching.
• Stay informed of competitors performance, the NZ media marketplace and offers to clients/agencies in the market.
• Knowledge of the research tools for online and offline monitoring.
• Drive a strong customer service ethic, positively influencing others, and promoting customer-centric practices.
• Make time to fully understand customer needs and preferences, and use this information to ensure appropriate solutions are developed and implemented.
• Continuously look for opportunities to improve customer service and engagement.
• Work closely with others to ensure a consistent level of excellence in service delivery.
• Monitor and report on performance against customer service objectives.
• Positive feedback from all teams.
• Revenue - % wins vs business pitched.
• Highly organised
• Problem solver
• Strategic thinker
• Thrives under pressure
• Strong communication/relationship building skills
• Drive for success
• Team spirited
Let The Pond agents help you realise your market value and future career potential. Apply today, or get in touch for more information.
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A great haul for BBDO again and DDB but what happened to other NZ agencies this time?
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Who's it for: New Zealand Human Rights Commission by Clemenger BBDO
Why we like it: Like a guide to etiquette or a course on fine wine, Taika Waititi's expert rundown on the subtleties of casual racism strikes a scathing tone despite the ad's genteel nature. With a deftly written script that explains how "a smile, a cheeky giggle, even a simple nod in agreement" can all contribute to racism's survival, the video plays on the tropes of charity advertising while explaining how racism can still occur under the radar. The video has resonated deeply for viewers in New Zealand and abroad, with NZHRC's original Facebook video alone racking up over 1.2 million views in less than a week.
Who's it for: Uber NZ
Why we like it: Whether you're a Samuel, Samantha, Samson or Samira, Uber's hooking up one of the most common names in New Zealand with $20 worth of free rides. Not since Dr. Seuss' Green Eggs and Ham have we seen such a 'Samcentric' product, as two 'Sambassadors'—Sam Cane and Sam Whitelock—have some sammies, salmon, samosa and sesame seeds in the back of a car. The ad is simple yet puntastically effective, although it's safe to say we're probably all a bit 'Sammed' out.
Who's it for:Panasonic by Lemonade
Why we like it: While Panasonic's latest campaign also features a prominent All Black, this one thankfully isn't called Sam. Beauden Barrett is shown tackling a series of clones that quickly disintegrate into a puff of chromatic smoke, eliminating the 'fake' Beaudens while highlighting the 'true' colours of Panasonic's OLED TV. The idea of 'true black' ties in nicely with Barrett's sporting career, while presenting bright shades in a dark setting makes for a rather pleasant viewing experience.
Who's it for:Auckland University by JWT
Why we like it: While academic rigour generally involves endless lectures and gruelling exams, the end result can be a magical thing. It's this magic that the University of Auckland focuses on in its latest campaign as its showcases the scientific and engineering marvels made possible by innovation. As the video shifts and changes via a fast-paced montage, the 30-second spot does a timely job of highlighting the relentlessness of the world and the students that drive it.
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