Are you a dynamic agency Media Planner looking for a new challenge with a top 5 Media Publisher?
The core focus of this Media Planning role is to provide the commercial teams with effective, well thought through integrated campaigns across all traditional media assets (which there are many) In addition to day to day business, this role will play a crucial part in the planning of media schedules as part of wider division which will compliment and amplify the big idea and will therefore require collaboration with the following teams: Branded Content, Radio Brand Engagement, Vision, Experiential, Events, Digital/Digital Services.
This role is not for the faint hearted, but it is for someone ready for a challenge. The work is at a frenetic pace in an extremely fast-paced environment for very demanding direct clients.
• Respond to briefs from the Commercial S&P teams to develop a media plan that brings the recommended media strategy to life across the all internal platforms - nationally, regionally or locally.
• Work with the individual sales people to incorporate their clients/agencies unique needs as well as rate negotiations/preferences.
• Work with the research team to develop sound justifications for media planning decisions.
• Develop media plans based on sound reason/logic, and where possible numerical substantiation.
• Establish agreed metrics for measurement and monitoring.
• Understand and be regularly updated on each area of business - the capacity, the opportunity and the ongoing performance - finger on the pulse of what's working, what's not and what's about to take off.
• Regularly update all teams on the next best things to be considered for their clients in the interim, discussions/pitching.
• Stay informed of competitors performance, the NZ media marketplace and offers to clients/agencies in the market.
• Knowledge of the research tools for online and offline monitoring.
• Drive a strong customer service ethic, positively influencing others, and promoting customer-centric practices.
• Make time to fully understand customer needs and preferences, and use this information to ensure appropriate solutions are developed and implemented.
• Continuously look for opportunities to improve customer service and engagement.
• Work closely with others to ensure a consistent level of excellence in service delivery.
• Monitor and report on performance against customer service objectives.
• Positive feedback from all teams.
• Revenue - % wins vs business pitched.
• Highly organised
• Problem solver
• Strategic thinker
• Thrives under pressure
• Strong communication/relationship building skills
• Drive for success
• Team spirited
Let The Pond agents help you realise your market value and future career potential. Apply today, or get in touch for more information.
From what I heard, both companies were missing the mark so probably a smart move. Interesting that UX, CX and ‘organisational design’ (whatever that is) are cited as a core pillar of the combined entity when neither were considered strong ...
Isn't the whole point of this article to parody exactly that? I.e. the idea that many in the industry don't know what they're doing, which leads to all the flashy/fishy practices described in the article?
Not wanted in that agency were you? Cheer up.
Awful. Badly written, terribly made, no idea. I have no idea why you would PR this level of work.
Agency Wnk. The cold hard experience of being agencyside provides an understanding that most staffers even C level ad-types have no clue what they're doing.
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