Are you a dynamic agency Media Planner looking for a new challenge with a top 5 Media Publisher?
The core focus of this Media Planning role is to provide the commercial teams with effective, well thought through integrated campaigns across all traditional media assets (which there are many) In addition to day to day business, this role will play a crucial part in the planning of media schedules as part of wider division which will compliment and amplify the big idea and will therefore require collaboration with the following teams: Branded Content, Radio Brand Engagement, Vision, Experiential, Events, Digital/Digital Services.
This role is not for the faint hearted, but it is for someone ready for a challenge. The work is at a frenetic pace in an extremely fast-paced environment for very demanding direct clients.
• Respond to briefs from the Commercial S&P teams to develop a media plan that brings the recommended media strategy to life across the all internal platforms - nationally, regionally or locally.
• Work with the individual sales people to incorporate their clients/agencies unique needs as well as rate negotiations/preferences.
• Work with the research team to develop sound justifications for media planning decisions.
• Develop media plans based on sound reason/logic, and where possible numerical substantiation.
• Establish agreed metrics for measurement and monitoring.
• Understand and be regularly updated on each area of business - the capacity, the opportunity and the ongoing performance - finger on the pulse of what's working, what's not and what's about to take off.
• Regularly update all teams on the next best things to be considered for their clients in the interim, discussions/pitching.
• Stay informed of competitors performance, the NZ media marketplace and offers to clients/agencies in the market.
• Knowledge of the research tools for online and offline monitoring.
• Drive a strong customer service ethic, positively influencing others, and promoting customer-centric practices.
• Make time to fully understand customer needs and preferences, and use this information to ensure appropriate solutions are developed and implemented.
• Continuously look for opportunities to improve customer service and engagement.
• Work closely with others to ensure a consistent level of excellence in service delivery.
• Monitor and report on performance against customer service objectives.
• Positive feedback from all teams.
• Revenue - % wins vs business pitched.
• Highly organised
• Problem solver
• Strategic thinker
• Thrives under pressure
• Strong communication/relationship building skills
• Drive for success
• Team spirited
Let The Pond agents help you realise your market value and future career potential. Apply today, or get in touch for more information.
Sounds good. Though, with a reduction in the average number of agencies per pitch, I hope there are some provisions encouraging testing out smaller or new agencies as well. Look forward to reading.
Perhaps Agencies could employ these same best practice parameters when pitching Directors against each other?
When did JustOne become a 'digital specialist agency'?
An unsurprising but still disappointing decision from the toothless ASA and BSA - did TVCAB have any opinion on this? http://www.medialawjournal.co.nz/?p=682
I wasn't going to congratulate Craig on his appointment to MBM. Now I'll send him condolences.
Dick move from GF. Not their first, probably won't be their last.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: Ecostore by DDB
Why we like it: For its first brand campaign, Ecostore is making itself heard with a powerful message about the future that will have the audience questioning their outlook. As a brand that promotes itself as being safe for consumers and the world they live in, examining the dichotomy between the optimism of youth and the pessimism of the older generation shows our environment doesn't have to be set for a future of melted ice caps and deforestation. There is hope out there and clearly, Ecostore wants to be apart of it.
Who's it for: Flick Electric by Special Ad Service
Why we like it: While many people have their aha moments in the shower or while exercising, others, according to Flick Electric, have them while performing taxidermy on birds. It may be an odd image for a power company, but the tongue-in-cheek approach shows the company is willing to have a bit of fun as it goes about recruiting new customers.
Who's it for: Jockey New Zealand by Parlour
Why we like it: It's hard to ignore the obvious appeal of seeing the All Blacks strip down to their Jockeys for the entirety of the video and for those who aren't as fazed by what lies beneath the black jersey, it's an insight into what the boys get up to off the field. Apparently, Anton Lienert Brown enjoys peanut butter on toast and sailing. And while special guest and former Shortland Street star Will Hall doesn't strip down completely, a special mention has to be given to his bravery to sit alongside the undressed All Blacks in just Jockeys and a robe.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!