Media Manager

  • Napier-Hastings

Napier based role for a media professional. Take a look…

Tracta is a full service agribusiness agency based in Napier. Whilst we enjoy a 6 minute peak hour commute, and day long sun, we're also a major player in the agribusiness sector and work with some brilliant clients.

The question is… are you as good as Willie? Regarded as a legend in the industry, Willie is retiring after having been with us 23 years. She's incredibly knowledgeable, conscientious and enjoys great relationships with the media. She knows the landscape (which takes in NZ and Australia), is amazing with detail and is trusted and loved by her clients. The saying go the extra mile was coined just for her.

This is the only role of its type in Hawke's Bay and to apply you'll need to be an experienced media professional with a successful agency record in traditional and digital channels. You'll also need to be a good person at heart.

So if this sounds like you, we'd love to talk. Please send your application to andy@tracta.co.nz

www.tracta.co.nz

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TVC OF THE WEEK

Who's it for: Dulux by Assignment Group

Why we like it: Not only does this spot show off Dulux's range of colours, it's a great display of the diverse New Zealand landscape. As a couple tour the country on their mission to pick a paint colour, they stop off in a few spots with Māori place names and a greater appreciation for this spot comes from learning that the ad was re-recorded to ensure all names were pronounced correctly.

Who's it for: Rebel Sport by Ogilvy

Why we like it: We've all seen New Zealand's champion pole vaulter Eliza McCartney perform but many do not understand what motivates her to reach higher and higher heights. The Rebel Sport 'What's your why?' series has been delving into the lives of New Zealand's athletes for over a year and now it's McCartney's turn to open up about the fact she doesn't worry about what other people think and instead just focuses on pushing the barriers. And on top of her own story, it's good to see her standing up for women and how they can push past the limitations and achieve just as much as male athletes. 

Who's it for: Rodney Wayne by Lachlan McPherson and Friends

Why we like it: Models staring intently at the camera, beautiful scenery and perfectly styled hair – it's like Rodney Wayne has brought to life the high fashion posters that typically sit on the walls of salons. Shot in Tokyo during its blossom festival and set to a piece played on a traditional Japanese Koto, the video transports the viewer to a new world where they might just be inspired to try a different hairstyle.

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Who's it for:New Zealand Transport Agency by Clemenger BBDO

Why we like it: Using still images for a campaign is a move away from the TVCs NZTA's previously rolled out to get people to pay attention to their driving behaviour but that doesn't mean this campaign lacks impact. Featuring the message "Come down before your drive" alongside cars that appear to have fallen from the sky, it cleverly warns of the dangers of drug driving. And helping to make drivers stop and take notice is the beautiful photography and soft lighting that adds a surreal feeling to the horrific scene.

Who's it for: Blunt Umbrellas by Motion Sickness

Why we like it: Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have teamed up to create a beautiful umbrella that raises funds for Oxfam NZ’s climate change initiatives in the Pacific region. To promote the umbrella and the initiatives, this video has been released to explain how Flox drew her inspiration from local flora and fauna, and seeing her walk through Auckland Domain's Winter Gardens under the umbrella, its connection to nature is clear to see.

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