Digital Media Strategy opportunity to work on a key blue-chip client group…
Looking for a smart digital strategist for a digitally-led client group at this international media agency in Auckland.
You live and breathe digital in all its changing forms… you pride yourself in staying in touch with latest developments and you thrive on the challenge of bringing clients with you as they navigate the digital highway… and don’t mind a bit of hand-holding along the way.
You will have 5 or more years in Digital planning and buying and have a passion for technology and an eye for data, along with a desire to continually innovate, experiment and demonstrate strong strategic skills. Ideally you will already be working with large client budgets and possess great relationship skills, both internally and externally.
In keeping with your seniority, experience with digital media formats and metrics, campaign set-up, tracking capabilities, reporting and evaluation are second nature. Experience across digital planning tools… Symphony, Sizmek, Nielsen NetRatings, DoubleClick is essential. And on top of all of this, you will be a great presenter and enjoy the cut-and-thrust of media negotiations at a senior level.
The role is for a Digital Strategy Director with responsibility for digital delivery across a blue-chip FMCG account group. The role reports to the agency Managing Director with responsibility for strategy planning and management of a planning and buying group.
The agency, situated in the CBD, whilst offering an integrated media environment, recognises that digital has to be at the heart of strategic thinking. This is a great opportunity to be along for the digital ride, working in an exciting and vibrant environment that will feed your passion for all-things digital. The agency has direct access into a strong trading arm which will enhance your negotiation skills and is part of a wider global group with access to up-to-the-minute digital planning tools.
If you want to be part of this vibrant media agency environment, send your CV to firstname.lastname@example.org quoting Ref. 5332SP. Give Barry +64 21 984 114 or Ellana +64 21 467 499 a call.
Ok Go, the band. They had a videoclip like this.
Just say 'good people', mate.
I like a big money-grabber acknowledging what we're up to and relegating their part to letting us get on with it.
Spark just did a VO montage.
I think we all can agree that if StopPress actually applied some rigour around its 'Ads Of The Week' decision making rather than just giving it to any old brand with a new ad (ahem, I'm talking to you Holden) ...
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Who is it for:2degrees by DDB
Why we like it: Nearly 10 years after its arrival in the market, 2degrees is making itself and its values known with a new brand campaign. While the services of the telco, including phone and internet, are intangible and encourage an esoteric approach to the marketing, this spot cleverly connects 2degrees with what it's all about: communication. With a mellow backing track and soft-voiced narrator, it explores all the different forms of communication while throwing in some humour like missing teeth and subtly calls out women for wearing activewear when visiting a cafe.
Who's it for: Samsung by Colenso BBDO and Flying Fish
Why we like it: Blink and you'll miss it. Samsung went bold to launch its new Galaxy S9 by placing 25 of the phones around a set that in five-seconds erupted into a display of colour and movement. The slow-motion video, the result of the display, highlights the camera as well as the technical nouse of Colenso BBDO and Flying Fish who bravely accepted the challenge and shot it all in front of a live audience.
Who's it for: Holden by Special Group
Why we like it: Faced with the challenge of people thinking its Australian factory was closing down, Holden's responded with this spot showing that's far from the case. As well as responding to the challenge at hand, the ad cleverly includes some promotion of specific car features and confirms the brand is here to stay by discussing what it has in store in the future.
Who's it for: Scapegrace by Motion Sickness
Why we like it: How do you change your name and make consumers aware of it? This spot by Scapegrace, formerly Rogue Society, does just that. It also helps customers accept the change by explaining the reason behind it, which in this case is a bonus lesson in international trade laws. StopPress' audience has responded well, with compliments for both the brand and agency and we agree it's a great piece of work.
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