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So you’re saying the idea is the logo that was put on it? Then no, it doesn’t deserve idea of the year. As an industry, we’re a lot better than this.
Yes, but what about the other Cannes winner this year that used the same idea. Doesn't mean it's not good, just not 'the' best idea.
Hi Claire. You're right, drawing things with a GPS exercise app isn't new. In fact you weren't even the first person to do it. The"idea" here is the link to Testicular Cancer and the fact that exercise is one of ...
The idea of the year 'Go Balls Out' is not an original idea. Claire Wyckoff, a creative at Wieden+Kennedy has been using Nike Plus to draw dicks since 2014, as covered in a lot of international press. She even contacted ...
Just a point on Losers 2. Radio Live is Mediaworks, Radio Sport is NZME
Banking relevance? Looks bad too.
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Who's it for: Vodafone Warriors
Why we like it: We're used to seeing the Vodafone Warriors on the field and when a mistake happens criticisms are made by viewers and the media. It's all part of watching rugby league, or is it? Watching Shaun Johson talk to the camera, you can hear the raw emotion in his voice as he opens up about the pain he and the team feel when critics question their ability and commitment to the game. However, the frustration ends on a positive as he talks about the dedicated fans who turn up to every game no matter how many losses there have previously been. The raw nature of the video certainly made us stop and listen and we hope others do the same.
Who's it for: Air New Zealand by Host Sydney
Why we like it: Ignoring the fact this ad was made by an Australian agency, Christmas is a time to have fun and Air New Zealand has decided to do that by pointing out the struggles people have understanding the New Zealand accent. It's quite delightful to watch Santa attempt to interpret the requests and see the results of his efforts, like the ear plane and bug screen TV, before the Air New Zealand crew step in to assist.
Who's it for: Meadow Fresh by Y&R
Why we like it: So Meadow Fresh has decided to be a little bit cheeky and attract Gwyneth Paltrow to try it for herself. While we're unsure the New Zealand ad will generate enough cut through to make it to Hollywood, it's sure sparked plenty of local conversation around the legality of including Paltrow. But criticism aside, we think it's a quirky approach to the growing influencer marketing trend.
Who's it for: New Zealand Avocado by Motion Sickness
Why we like it: Avocados have become a trend over the years, so much so that they were brought into the housing crisis when some called out millennials for eating avocado on toast instead of saving for their homes. So what makes them so good? The campaign by New Zealand Avocado takes a look at how local growers have expanded their production from one tree to orchards big enough to keep up with the growing need.
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