Marketing Manager

  • Auckland - Parnell

KiwiPlates, operated by Publicis* Group, is the new brand behind New Zealand's personalised number plates business, under contract from the New Zealand Transport Authority.

A brilliant opportunity exists for a creative and strategic Marketing Manager to join our newly formed team in our Parnell office.

Reporting to the General Manager, the Marketing Manager will be responsible for driving revenue growth through the development and implementation of innovative marketing strategies.

Responsibilities include:

- Strategic marketing - developing, implementing and managing the marketing plan, and all marketing communications.
- New product development - developing a pipeline of new number plate designs & products.
- Database growth strategy – growing the customer database through innovative strategies.
- Marketing analytics - measuring return on investment across all marketing activity.
- Management of a small internal team and responsibility for leading the relationship with advertising and media agencies.

To be successful in the role, you will have:

- A successful track-record in marketing with an emphasis on digital marketing (5 years +).
- Experience managing third party agencies (advertising, media, designers, PR).
- Tertiary qualifications in Business, Marketing, Communications or a related discipline.
- High level interpersonal, communication and negotiation skills.
- Well-developed creative, conceptual and analytical skills.

This is an outstanding opportunity to join a successful e-commerce marketing business working with world-class agencies.

Prompt applications are essential.

* Publicis is a world-famous advertising agency group. In New Zealand, Publicis employs over 200 people across companies including Saatchi & Saatchi, Zenith, Starcom and Publicis Loyalty.

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