KiwiPlates, operated by Publicis* Group, is the new brand behind New Zealand's personalised number plates business, under contract from the New Zealand Transport Authority.
A brilliant opportunity exists for a creative and strategic Marketing Manager to join our newly formed team in our Parnell office.
Reporting to the General Manager, the Marketing Manager will be responsible for driving revenue growth through the development and implementation of innovative marketing strategies.
- Strategic marketing - developing, implementing and managing the marketing plan, and all marketing communications.
- New product development - developing a pipeline of new number plate designs & products.
- Database growth strategy – growing the customer database through innovative strategies.
- Marketing analytics - measuring return on investment across all marketing activity.
- Management of a small internal team and responsibility for leading the relationship with advertising and media agencies.
To be successful in the role, you will have:
- A successful track-record in marketing with an emphasis on digital marketing (5 years +).
- Experience managing third party agencies (advertising, media, designers, PR).
- Tertiary qualifications in Business, Marketing, Communications or a related discipline.
- High level interpersonal, communication and negotiation skills.
- Well-developed creative, conceptual and analytical skills.
This is an outstanding opportunity to join a successful e-commerce marketing business working with world-class agencies.
Prompt applications are essential.
* Publicis is a world-famous advertising agency group. In New Zealand, Publicis employs over 200 people across companies including Saatchi & Saatchi, Zenith, Starcom and Publicis Loyalty.
Perhaps Agencies could employ these same best practice parameters when pitching Directors against each other?
When did JustOne become a 'digital specialist agency'?
An unsurprising but still disappointing decision from the toothless ASA and BSA - did TVCAB have any opinion on this? http://www.medialawjournal.co.nz/?p=682
I wasn't going to congratulate Craig on his appointment to MBM. Now I'll send him condolences.
Dick move from GF. Not their first, probably won't be their last.
They tried, but were strongly encouraged to pitch by the client. And then not picked anyway.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: Ecostore by DDB
Why we like it: For its first brand campaign, Ecostore is making itself heard with a powerful message about the future that will have the audience questioning their outlook. As a brand that promotes itself as being safe for consumers and the world they live in, examining the dichotomy between the optimism of youth and the pessimism of the older generation shows our environment doesn't have to be set for a future of melted ice caps and deforestation. There is hope out there and clearly, Ecostore wants to be apart of it.
Who's it for: Flick Electric by Special Ad Service
Why we like it: While many people have their aha moments in the shower or while exercising, others, according to Flick Electric, have them while performing taxidermy on birds. It may be an odd image for a power company, but the tongue-in-cheek approach shows the company is willing to have a bit of fun as it goes about recruiting new customers.
Who's it for: Jockey New Zealand by Parlour
Why we like it: It's hard to ignore the obvious appeal of seeing the All Blacks strip down to their Jockeys for the entirety of the video and for those who aren't as fazed by what lies beneath the black jersey, it's an insight into what the boys get up to off the field. Apparently, Anton Lienert Brown enjoys peanut butter on toast and sailing. And while special guest and former Shortland Street star Will Hall doesn't strip down completely, a special mention has to be given to his bravery to sit alongside the undressed All Blacks in just Jockeys and a robe.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!