Are you a savvy Marketing Manager with a digital edge and loads of online acquisitions experience? This client-side role could be for you!
This role is all about B2C (direct-to-consumer) acquisitions, lead generation and customer lifecycles. It will suit someone who is driven by reaching targets and who is relentless about driving online sales - this includes feeling comfortable with meeting daily / weekly / monthly / quarterly sales targets.
As well as being a strong, senior marketer, you'll have a well-developed business and sales-focused mindset. Experience working within an industry with high compliance would be an advantage as will experience working with projects that you test/measure/tweak as you go.
You'll be based in the busy Auckland office, but report to and work alongside your extended team in Australia; experience working with teams in different time-zones would be an advantage. Occasional travel to Australia will be required (including an initial training period).
You'll work closely with a large in-house digital team, as well as a number of external agencies. There is a lot of opportunity to bring your creativity to the fore in this role.
This is a successful Australian company and a relatively new player in the NZ market. With significant growth in sales and market share over the past year and a bumper year predicted ahead, this will be an exciting place to work.
You'll be located in the heart of the Auckland CBD. The Auckland team is 180 in number, including 25 front and back-end developers and strong IT support. This company works hard at creating a positive culture and "work/life integration".
Please send you CV to firstname.lastname@example.org quoting Ref 5098SP, or give Sarah a call on +64-21-050 2507, or Andy +64-21-735 655
I'm voting Labour but I have to confess I'm disappointed in the Labour ad and prefer the National one. You had Jacinda and this is all you come up with? Sorry, but where is the idea?
Unfortunately the National ad reminds me of Dumb Ways To DIe. That said, both ads seem to have slipped out of the same jelly mould, ticking all the same inclusive, diverse boxes. Either could pass as a remade BigSave Furniture ...
Interesting article, defying the statements of Tv being the lost medium. Working in the same industry, have an understanding of how audience consumes television. A mass reaching media, which is driven by the content, if it attracts the audience, they ...
Did Augusto get hired to shoot something and then go to the client direct, the way they usually do?
That's a much better ad and great to see a NZ agency involved. When compared with National's Election Ad here https://youtu.be/4Mq_Cf_RZvY the striking difference is the music. Labour's is upbeat and buoyant. Unfortunately National's is... well... boring.
It's like they aired an animatic. No prizes for craft.
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Who's it for: Spark by Colenso BBDO
Why we like it: Not only does this spot point out how little victories can make a huge impact, it's using little New Zealanders to do the storytelling. As a child speaks some very wise words, scenes of kids running across a beach, posing in their rugby gear and ballet dancing play out on the screen. Their happiness is matched by the older characters who are seen getting married and taking photos, and the result is a feel-good spot that covers a diverse cross-section of New Zealand.
Who's it for: Vodafone by FCB
Why we like it: Not only are the black and white shots pleasing to the eye, they're set to a beautiful piece of music. Having been used in previous spots, it's become a familiar part of the Vodafone brand to the point where it only takes the first few piano notes to know its an ad for the telco. And if you choose to listen closer, you'll be rewarded with an inspirational message about how the right technology and a team backing you can enable you to create your own luck.
Who's it for: Kiwibank via Assignment Group
Why we like it: Last year, we watched as Kiwibank projected Kiwi's onto the sides buildings and landmarks in an effort to promote the bank keeping its profits on local soil—literally. Now, it's revisited that idea with a business focus. In this instance, Kiwis have been projected onto their businesses while discussing the importance of joining a bank that will join you. It's a clever idea to show Kiwibank's commitment to local business owners and New Zealand as a whole.
Who's it for: Banqer by Snorkel
Why we like it: While many campaigns have been known to preach about making smart financial decisions, Banqer's approach is allowing the audience to experience the repercussions of debt for themselves. Although it's fun to see what could go wrong if you make a bad decision, you soon realise that when you've dug a hole, it's a hole that really hard to get out. And for the adults among us engaging with the video, the fact that it's children ripping you off only adds insult to injury.
Who' it for: Arnott's NZ by Y&R
Why we like it: As the children's sing-along goes, "Who stole the cookies from the cookie jar?". It's probably for the best that the song never came to any conclusions because in this Arnott's spot, the resulting argument is enough to spark a global apocalypse. And if the idea isn't already bizarre enough, it's the All Blacks who are at the centre of events and coach Steve Hansen who rides in at the end to restore civility. For those who are eager to find out what happens next, they'll have to patiently wait until November when the full campaign makes its debut in cinemas. If you can't wait, there's a second trailer in which a couples weekend ends in disaster.
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