Marketing & Digital Specialist / Auckland / $80k - $90k

  • Auckland

Hunting & Firearm Enthusiasts Dream Marketing job has arrived. We are after someone who loves all things Marketing, Digital, Hunting, Clay Birds and Firearms!

Are you a young digital savvy Marketing Specialist looking for a new and exciting challenge? Are you seriously into outdoors & hunting?

If so, you are probably someone with pure drive, relationship smarts and of course going places. You may be from a traditional digital agency background – or perhaps you’ve been doing impressive, strategic digital marketing client-side, locally or globally. You are senior, smart, articulate and results driven. You understand the business challenges our clients now face online and you think strategically, representing digital excellence.


As the Marketing & Digital Specialist you will be responsible for developing and executing all traditional and digital marketing initiatives, both internal and external to drive sales, engagement and brand awareness for one of the worlds oldest firearms manufacturer.

Your primary task will be to project manage the overhaul of the brands NZ website and greater online presence. You will also simultaneously head the development and execution of a strategically sound social marketing plan & foundation that will increase and protect ‘direct onsite’ revenue for business retail partners.

Taking ownership of ‘content marketing’, you will be accountable for developing the content strategy and plan while creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. Tasked with optimising the social media channels, you will implement strategies and tactics that grow their followers, engage and inspire them, and help convert them into customers, active fans and promoters of your company.

Ongoing monitoring and optimisation of the companies ‘digital toolkit’ (websites and social channels) will be your responsibility, as will managing relationships with third party media and marketing partners. You will be responsible for planning, managing and optimising all search engine marketing activity. The position collaborates directly with owners of a global power-house brands with unlimited access to world-class marketing resource, assets and information to help define both the brand story to build and grow new and existing customer loyalty.

This is an exciting role in a very unique growing industry for the big Hunting enthusiast.

Required Experience:

· Traditional marketing
· Website build/development
· Digital Project management
· Social media strategy, content execution & maintenance
· Promotional and Retail marketing
· Event coordination and planning
· Sponsorship

Required Skills & Responsibilities:

· International Campaign ideation
· Social media planning, targeting, implementation & analytics monitoring
· EDM development & execution
· Strong written & verbal communication skills
· Web content management
· Adobe Photoshop - a bonus!


· Business savvy with creative flair
· Go-getter & can-do attitude
· Team player (team sport background a bonus)
· Detailed orientated
· Skilled multi-tasker
· Takes ownership & accountability
· Resilient
· Self-motivated & energised

Required Qualifications:

· Relevant Tertiary qualification - Marketing or Digital
· Gun licence - Mandatory

Key Benefits:

· Company phone
· Mac station
· Free parking

Ideal Start Date:

· Immediately, or 4-6 weeks notice is not an issue

Let Will Gregory and The Pond agents help you realise your market value and future career potential.

Apply today, or get in touch for more information.
Please only apply if you have a valid NZ work visa.

Apply via Web

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