Insights IQ Media Research Analyst

  • Auckland

Do you have a curious mind, a passion for numbers and enjoy turning data into compelling insights? Then we have the job for you. We are looking for a junior researcher to join our market-leading research team, Insights IQ.

Bauer Media Group is the home of the best and brightest portfolio of magazine brands in the New Zealand market (Fashion Quarterly, Woman’s Day, The Listener, HOME, Your Home & Garden, to name a few). But we’re no longer just a traditional magazine publisher – we’re a multi-media company firmly focused on growth. We recently launched Nadia magazine, Miss FQ, noted.co.nz and Auckland’s new free premium lifestyle title, Paperboy.

What we need: This is an amazing opportunity to build your career and develop your research capability in one of New Zealand’s most influential media companies. Insights and understanding the New Zealand consumer is at the heart of everything we do at Bauer Media. You'll be responsible for mining media databases, using leading-edge research tools to create compelling, revenue-generating sales proposals, trade- marketing collateral and advertising reports. And there’s plenty of scope for creativity and strategic thinking.

So, who are we looking for? You’ll have a relevant degree, strong numeracy and communication skills, excellent MS Office skills and a flair for creating Power-point presentations based on data driven insights. This is an entry level role for someone with a flair for numbers and wanting to expand their experience in a research role. Proficiency with Nielsen's CMI & Google Analytics is an advantage.

Bauer’s west-side city building offers a cool, high-energy workplace for people who bring passion and commitment to their work and enjoy a culture where successes are recognised and celebrated.

If you would like to apply for this role then please send a cover letter together with a copy of your CV to jobs@bauermedia.co.nz

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TVC OF THE WEEK

Who's it for: Spark by Colenso BBDO

Why we like it: Not only does this spot point out how little victories can make a huge impact, it's using little New Zealanders to do the storytelling. As a child speaks some very wise words, scenes of kids running across a beach, posing in their rugby gear and ballet dancing play out on the screen. Their happiness is matched by the older characters who are seen getting married and taking photos, and the result is a feel-good spot that covers a diverse cross-section of New Zealand.

Who's it for: Vodafone by FCB

Why we like it: Not only are the black and white shots pleasing to the eye, they're set to a beautiful piece of music. Having been used in previous spots, it's become a familiar part of the Vodafone brand to the point where it only takes the first few piano notes to know its an ad for the telco. And if you choose to listen closer, you'll be rewarded with an inspirational message about how the right technology and a team backing you can enable you to create your own luck.

Who's it for: Kiwibank via Assignment Group

Why we like it: Last year, we watched as Kiwibank projected Kiwi's onto the sides buildings and landmarks in an effort to promote the bank keeping its profits on local soil—literally. Now, it's revisited that idea with a business focus. In this instance, Kiwis have been projected onto their businesses while discussing the importance of joining a bank that will join you. It's a clever idea to show Kiwibank's commitment to local business owners and New Zealand as a whole.

Who's it for: Banqer by Snorkel

Why we like it: While many campaigns have been known to preach about making smart financial decisions, Banqer's approach is allowing the audience to experience the repercussions of debt for themselves. Although it's fun to see what could go wrong if you make a bad decision, you soon realise that when you've dug a hole, it's a hole that really hard to get out. And for the adults among us engaging with the video, the fact that it's children ripping you off only adds insult to injury.

Who' it for: Arnott's NZ by Y&R

Why we like it: As the children's sing-along goes, "Who stole the cookies from the cookie jar?". It's probably for the best that the song never came to any conclusions because in this Arnott's spot, the resulting argument is enough to spark a global apocalypse. And if the idea isn't already bizarre enough, it's the All Blacks who are at the centre of events and coach Steve Hansen who rides in at the end to restore civility. For those who are eager to find out what happens next, they'll have to patiently wait until November when the full campaign makes its debut in cinemas. If you can't wait, there's a second trailer in which a couples weekend ends in disaster. 

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