Junior Planner

  • Auckland Central - Auckland

We are looking for a Junior Planner who is innately curious about trends and culture – occurring at both the global and local level, and at both the center and the outskirts of society. Ideally you will have a finger on the pulse of the trends that are shaping and will shape the world, and be comfortable working with both big data and smaller, human insights. You will be able to forecast the macro-level shifts that will affect the long-term future, as well as be able to distill what’s happening today and tomorrow across a wide range of industries and demographics.

You should be experienced with quantitative and qualitative research, analysis and insights.
You should be able to design research and source respondents.
You should be comfortable standing up in a room and verbally presenting your findings.
You should be able to write creative briefs, present to clients, design and run workshops, as well as work with other strategic planners, new business teams and creative teams.
You will need to have (or quickly develop) expert skills across social listening platforms, an ability to find harmony from disparate sources (identify patterns), and the confidence to engage with clients as needed.

Responsibilities:
• Translate intelligence into actionable insights for clients through reports
• Leading research projects (designing research, executing research, analysing it and writing reports)
• Develops and delivers insights, both internally and externally, that drive brand strategy and innovation
• Manages various data-monitoring platforms including set-up, keyword and query optimisation
• Maintains subject matter expertise on the evolving cultural, social and digital media landscape, including assisting in ongoing evaluation of monitoring platforms for purposes of platform optimisation

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TVC OF THE WEEK

Who's it for: Vogel's by Shine and Curious Films

Why we like it: Achieving diversity in a campaign to truly reflect what a country looks like is no easy task, with many efforts coming across as contrived, fabricated efforts. However, this spot by Vogel's avoids all these pitfalls by bringing a collection of eight exceptional stories together around a single table. In doing so, the bread brand shows us what it means to be a Kiwi at a time when the country is changing. And it's a message that's resonated with consumers, with Facebook comments including remarks like "a truly beautiful advert", "the best advert I have seen in a very long time", "brilliant effort to illustrate how wonderful, unique and diverse NZers are" and "talk about bring a tear to your eye". 

Who's it for: BMW by Flying Fish

Why we like it: Recognise Karangahape Road and Fort Lane in this spot? No need for a double take, it's them. Not only does this spot showcase the new BMW, it also turns Auckland into a driver's dream, with empty streets and a long unoccupied straight across the Harbour Bridge. Even if it's not quite a true representation of the usually traffic-filled city that cars crawl through on most days, it's a great opportunity for our local city to be seen around the world as well as the production company Flying Fish.

Who's it for:Whittaker's by Assignment Group.

Why we like it: It's been a while since we've seen Nigella Lawson front a Whittaker's campaign and this time she's joined by British comedians Stephen Fry, Joanna Lumley and Bill Bailey who all appear to fizz over the brand's new Destinations range. While Lawson has typically taken a sultry tone in Whittaker's spots, this time, she barely gets a word in as her friends take more of 'a children in a candy store' approach to building hype over flavours like 'Nicaraguan Heirloom Dark Chocolate', 'Italian Piedmont Hazelnut' and 'Caramelised Pecans, Waffle and Canadian Maple Syrup'.

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