Junior Planner

  • Auckland Central - Auckland

We are looking for a Junior Planner who is innately curious about trends and culture – occurring at both the global and local level, and at both the center and the outskirts of society. Ideally you will have a finger on the pulse of the trends that are shaping and will shape the world, and be comfortable working with both big data and smaller, human insights. You will be able to forecast the macro-level shifts that will affect the long-term future, as well as be able to distill what’s happening today and tomorrow across a wide range of industries and demographics.

You should be experienced with quantitative and qualitative research, analysis and insights.
You should be able to design research and source respondents.
You should be comfortable standing up in a room and verbally presenting your findings.
You should be able to write creative briefs, present to clients, design and run workshops, as well as work with other strategic planners, new business teams and creative teams.
You will need to have (or quickly develop) expert skills across social listening platforms, an ability to find harmony from disparate sources (identify patterns), and the confidence to engage with clients as needed.

Responsibilities:
• Translate intelligence into actionable insights for clients through reports
• Leading research projects (designing research, executing research, analysing it and writing reports)
• Develops and delivers insights, both internally and externally, that drive brand strategy and innovation
• Manages various data-monitoring platforms including set-up, keyword and query optimisation
• Maintains subject matter expertise on the evolving cultural, social and digital media landscape, including assisting in ongoing evaluation of monitoring platforms for purposes of platform optimisation

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TVC OF THE WEEK

Who's it for: Dulux by Assignment Group

Why we like it: Not only does this spot show off Dulux's range of colours, it's a great display of the diverse New Zealand landscape. As a couple tour the country on their mission to pick a paint colour, they stop off in a few spots with Māori place names and a greater appreciation for this spot comes from learning that the ad was re-recorded to ensure all names were pronounced correctly.

Who's it for: Rebel Sport by Ogilvy

Why we like it: We've all seen New Zealand's champion pole vaulter Eliza McCartney perform but many do not understand what motivates her to reach higher and higher heights. The Rebel Sport 'What's your why?' series has been delving into the lives of New Zealand's athletes for over a year and now it's McCartney's turn to open up about the fact she doesn't worry about what other people think and instead just focuses on pushing the barriers. And on top of her own story, it's good to see her standing up for women and how they can push past the limitations and achieve just as much as male athletes. 

Who's it for: Rodney Wayne by Lachlan McPherson and Friends

Why we like it: Models staring intently at the camera, beautiful scenery and perfectly styled hair – it's like Rodney Wayne has brought to life the high fashion posters that typically sit on the walls of salons. Shot in Tokyo during its blossom festival and set to a piece played on a traditional Japanese Koto, the video transports the viewer to a new world where they might just be inspired to try a different hairstyle.

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Who's it for:New Zealand Transport Agency by Clemenger BBDO

Why we like it: Using still images for a campaign is a move away from the TVCs NZTA's previously rolled out to get people to pay attention to their driving behaviour but that doesn't mean this campaign lacks impact. Featuring the message "Come down before your drive" alongside cars that appear to have fallen from the sky, it cleverly warns of the dangers of drug driving. And helping to make drivers stop and take notice is the beautiful photography and soft lighting that adds a surreal feeling to the horrific scene.

Who's it for: Blunt Umbrellas by Motion Sickness

Why we like it: Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have teamed up to create a beautiful umbrella that raises funds for Oxfam NZ’s climate change initiatives in the Pacific region. To promote the umbrella and the initiatives, this video has been released to explain how Flox drew her inspiration from local flora and fauna, and seeing her walk through Auckland Domain's Winter Gardens under the umbrella, its connection to nature is clear to see.

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