We are looking for a Junior Planner who is innately curious about trends and culture – occurring at both the global and local level, and at both the center and the outskirts of society. Ideally you will have a finger on the pulse of the trends that are shaping and will shape the world, and be comfortable working with both big data and smaller, human insights. You will be able to forecast the macro-level shifts that will affect the long-term future, as well as be able to distill what’s happening today and tomorrow across a wide range of industries and demographics.
You should be experienced with quantitative and qualitative research, analysis and insights.
You should be able to design research and source respondents.
You should be comfortable standing up in a room and verbally presenting your findings.
You should be able to write creative briefs, present to clients, design and run workshops, as well as work with other strategic planners, new business teams and creative teams.
You will need to have (or quickly develop) expert skills across social listening platforms, an ability to find harmony from disparate sources (identify patterns), and the confidence to engage with clients as needed.
• Translate intelligence into actionable insights for clients through reports
• Leading research projects (designing research, executing research, analysing it and writing reports)
• Develops and delivers insights, both internally and externally, that drive brand strategy and innovation
• Manages various data-monitoring platforms including set-up, keyword and query optimisation
• Maintains subject matter expertise on the evolving cultural, social and digital media landscape, including assisting in ongoing evaluation of monitoring platforms for purposes of platform optimisation
When did JustOne become a 'digital specialist agency'?
An unsurprising but still disappointing decision from the toothless ASA and BSA - did TVCAB have any opinion on this? http://www.medialawjournal.co.nz/?p=682
I wasn't going to congratulate Craig on his appointment to MBM. Now I'll send him condolences.
Dick move from GF. Not their first, probably won't be their last.
They tried, but were strongly encouraged to pitch by the client. And then not picked anyway.
I'd really like to think Shine declined to pitch on this... they did a great job getting the Vogel's work through a very under-resourced and uninspiring marketing team.
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Who's it for: Ecostore by DDB
Why we like it: For its first brand campaign, Ecostore is making itself heard with a powerful message about the future that will have the audience questioning their outlook. As a brand that promotes itself as being safe for consumers and the world they live in, examining the dichotomy between the optimism of youth and the pessimism of the older generation shows our environment doesn't have to be set for a future of melted ice caps and deforestation. There is hope out there and clearly, Ecostore wants to be apart of it.
Who's it for: Flick Electric by Special Ad Service
Why we like it: While many people have their aha moments in the shower or while exercising, others, according to Flick Electric, have them while performing taxidermy on birds. It may be an odd image for a power company, but the tongue-in-cheek approach shows the company is willing to have a bit of fun as it goes about recruiting new customers.
Who's it for: Jockey New Zealand by Parlour
Why we like it: It's hard to ignore the obvious appeal of seeing the All Blacks strip down to their Jockeys for the entirety of the video and for those who aren't as fazed by what lies beneath the black jersey, it's an insight into what the boys get up to off the field. Apparently, Anton Lienert Brown enjoys peanut butter on toast and sailing. And while special guest and former Shortland Street star Will Hall doesn't strip down completely, a special mention has to be given to his bravery to sit alongside the undressed All Blacks in just Jockeys and a robe.
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