Junior Creative Copywriter with a Social Heart
This is a junior copywriter role. In this role you must love ideas and be inspired by every platform. Be hungry to do ‘the next big thing’ with ‘the next new media’. You’ll be a creative person who’s intuition leads you to exciting places. You’ll be at home in the world we now live in and get to work directly with some of New Zealand’s most awarded creatives. You’ll be passionate and curious about understanding people and culture truths. Although you won’t be using data day to day, you’ll be interested about the insights and learnings it can bring to a collaborative creative process. Above all you will be positive, solutions focused and hungry to do great work. This role will mainly see you working in the creative space across brand creative, social and digital.
• Strong copywriting skills across all mediums.
• You must be passionate and dedicated to creativity in advertising.
• The ability to ideate in teams or by yourself.
• A positive attitude toward solving unusual problems in collaborative ways.
• A comprehensive understanding of social media and the willingness to craft every day.
• Articulate writing skills with excellent attention to detail.
• Strong presentation skills.
• The ability to quickly absorb and retain brands tone-of-voice and guidelines.
• Basic art direction, video / camera editing and production skills essential.
• Self motivated to learn and grow.
Renowned as a leading Brand Transformation agency - with a top tier roster of clients. They embrace new technologies and bridge the gap from traditional above the line advertising & digital. Innovative, and prepared to push the boundaries of creative to deliver results for their clients.
If the above sounds like you, give Clint a call on +6421442295 and send your CV/portfolio to firstname.lastname@example.org, quoting job ref. #5250SP. Only shortlisted candidates will be contacted. Preference will be given to applicants entitled to work and currently residing in NZ.
That's a much better ad and great to see a NZ agency involved. When compared with National's Election Ad here https://youtu.be/4Mq_Cf_RZvY the striking difference is the music. Labour's is upbeat and buoyant. Unfortunately National's is... well... boring.
It's like they aired an animatic. No prizes for craft.
Mel, what an asset you will make to the team. Such a great next step in your career. All the best. They are lucky to have you.
Nicely put! @Stoppress, put down the wooden spoon!
PolSci 101 graduates are just so cute. Look at the passion in their incoherent rants ♥️
Go Mel! - onwards and upwards - congrats!
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Who's it for: Spark by Colenso BBDO
Why we like it: Not only does this spot point out how little victories can make a huge impact, it's using little New Zealanders to do the storytelling. As a child speaks some very wise words, scenes of kids running across a beach, posing in their rugby gear and ballet dancing play out on the screen. Their happiness is matched by the older characters who are seen getting married and taking photos, and the result is a feel-good spot that covers a diverse cross-section of New Zealand.
Who's it for: Vodafone by FCB
Why we like it: Not only are the black and white shots pleasing to the eye, they're set to a beautiful piece of music. Having been used in previous spots, it's become a familiar part of the Vodafone brand to the point where it only takes the first few piano notes to know its an ad for the telco. And if you choose to listen closer, you'll be rewarded with an inspirational message about how the right technology and a team backing you can enable you to create your own luck.
Who's it for: Kiwibank via Assignment Group
Why we like it: Last year, we watched as Kiwibank projected Kiwi's onto the sides buildings and landmarks in an effort to promote the bank keeping its profits on local soil—literally. Now, it's revisited that idea with a business focus. In this instance, Kiwis have been projected onto their businesses while discussing the importance of joining a bank that will join you. It's a clever idea to show Kiwibank's commitment to local business owners and New Zealand as a whole.
Who's it for: Banqer by Snorkel
Why we like it: While many campaigns have been known to preach about making smart financial decisions, Banqer's approach is allowing the audience to experience the repercussions of debt for themselves. Although it's fun to see what could go wrong if you make a bad decision, you soon realise that when you've dug a hole, it's a hole that really hard to get out. And for the adults among us engaging with the video, the fact that it's children ripping you off only adds insult to injury.
Who' it for: Arnott's NZ by Y&R
Why we like it: As the children's sing-along goes, "Who stole the cookies from the cookie jar?". It's probably for the best that the song never came to any conclusions because in this Arnott's spot, the resulting argument is enough to spark a global apocalypse. And if the idea isn't already bizarre enough, it's the All Blacks who are at the centre of events and coach Steve Hansen who rides in at the end to restore civility. For those who are eager to find out what happens next, they'll have to patiently wait until November when the full campaign makes its debut in cinemas. If you can't wait, there's a second trailer in which a couples weekend ends in disaster.
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