Head of Growth and Customer Acquisition

  • Wellington

  • Hungry to drive the global growth of a world-leading tech product?
  • Driven towards innovation & work with real impact?
  • Join us and nurture the potential of a talented and ambitious growth team

Jump on board our exciting rollercoaster of growth and become a pivotal part of the Storypark family.

Storypark works to help every child fulfill their unique potential, by connecting and empowering the community around them. We’ve designed an online platform that’s used by teachers and families all over the world, helping them to support children’s learning and development.

We have big plans to expand into uncharted corners of the sector across the globe. As Head of Growth you’ll be designing and executing our growth strategies that make us a household name in New Zealand, Australia, Canada and beyond.

  • Design and execute growth strategies across the customer lifecycle and optimise the end-to-end funnel from customer acquisition, retention to customer advocacy across multiple channels
  • Create a customer journey that empowers and delights families, teachers and organisations around the world
  • Develop and execute strategies to launch new products and expand into new global markets, increase our market share and maximise new revenue streams
  • Generate leads and manage our sales pipeline
  • Strengthen operations and lead, build and nurture the potential of a world-class growth team
  • Lead growth experiments to find the best ways to grow Storypark
Is this you?

  • Earned your stripes at a senior level marketing and selling high growth SaaS products ideally across a global market
  • 10+ years of hands-on management across marketing, analytics, lead generation, marketplace efficiency, production and project management
  • You’ve successfully led and integrated scaling marketing, sales, and CS teams ideally across multiple geographic locations
  • Entrepreneurial and creative at heart with proven leadership skills
  • Data drives you to make decisions but the customer is always at the heart of what you do
A bit more about us

We’re a team of 18 designers, developers, marketers and relationship builders mostly based in central Wellington, and growing fast. We’re a close and ambitious team who care deeply about solving meaningful problems and the impact we have in the world.

Our high-performance culture is balanced with our passion for family and play. You’ll find a family-friendly work space filled with nice, smart humans and fitted out with table tennis, video games and an office rock climbing wall. We offer flexi-work hours, tasty snacks, lunches and much more.

We think you’ll like it here. A place where your own potential will be nurtured as you help scale our business and create real impact in the lives of children, families and teachers around the world.

To find out more check us out at www.storypark.com or send us your CV via the link to apply.


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TVC OF THE WEEK

Who's it for: Spark by Colenso BBDO

Why we like it: Not only does this spot point out how little victories can make a huge impact, it's using little New Zealanders to do the storytelling. As a child speaks some very wise words, scenes of kids running across a beach, posing in their rugby gear and ballet dancing play out on the screen. Their happiness is matched by the older characters who are seen getting married and taking photos, and the result is a feel-good spot that covers a diverse cross-section of New Zealand.

Who's it for: Vodafone by FCB

Why we like it: Not only are the black and white shots pleasing to the eye, they're set to a beautiful piece of music. Having been used in previous spots, it's become a familiar part of the Vodafone brand to the point where it only takes the first few piano notes to know its an ad for the telco. And if you choose to listen closer, you'll be rewarded with an inspirational message about how the right technology and a team backing you can enable you to create your own luck.

Who's it for: Kiwibank via Assignment Group

Why we like it: Last year, we watched as Kiwibank projected Kiwi's onto the sides buildings and landmarks in an effort to promote the bank keeping its profits on local soil—literally. Now, it's revisited that idea with a business focus. In this instance, Kiwis have been projected onto their businesses while discussing the importance of joining a bank that will join you. It's a clever idea to show Kiwibank's commitment to local business owners and New Zealand as a whole.

Who's it for: Banqer by Snorkel

Why we like it: While many campaigns have been known to preach about making smart financial decisions, Banqer's approach is allowing the audience to experience the repercussions of debt for themselves. Although it's fun to see what could go wrong if you make a bad decision, you soon realise that when you've dug a hole, it's a hole that really hard to get out. And for the adults among us engaging with the video, the fact that it's children ripping you off only adds insult to injury.

Who' it for: Arnott's NZ by Y&R

Why we like it: As the children's sing-along goes, "Who stole the cookies from the cookie jar?". It's probably for the best that the song never came to any conclusions because in this Arnott's spot, the resulting argument is enough to spark a global apocalypse. And if the idea isn't already bizarre enough, it's the All Blacks who are at the centre of events and coach Steve Hansen who rides in at the end to restore civility. For those who are eager to find out what happens next, they'll have to patiently wait until November when the full campaign makes its debut in cinemas. If you can't wait, there's a second trailer in which a couples weekend ends in disaster. 

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