Group Head / Senior Copywriter / Auckland, NZ

  • Auckland

Job Description
The multi-disciplinary team at Colenso are looking for someone with energy and passion to join them on their journey to become the #1 agency in the world (we're already ranked #2)

Overview of the role
This role is focused on listening to our clients, understanding the most efficient way to a great solution for their brief, and making sure you and the team around you deliver, consistently, every day.

You'll be the brand guardian for the fast briefs that need to go through this agency. This will require you to have an in-depth knowledge of our clients, juggle multiple briefs at once and oversee a team of creatives to make sure their tone of voice and writing is spot on for the brand.

You will be responsible for keeping the ECD/CD up to date, and you'll seek their feedback for continuous refinement of the brand message. The role will allow time to be ‘on the tools', because sometimes, doing it yourself is the best way to the right result.

We need Love & Trust built with our clients, and there is no better way to do this than make their lives easy, listen to them and deliver for them, every single day.

Desired Skills and experience
10+ years in the industry (Copywriting)
Respect and trust of the ECD/CD's in the industry & building.
Ability to manage a team and deliver direction for their work daily.
Ability to work with efficiency.

Tell me about this agency
We are part of Clemenger Group – New Zealand's largest and most successful group of advertising creative communication companies. 26% of the shares are owned by staff and we are 100% locally managed. We are in the BBDO network which is the world's most effective creative network (290 offices - 90 countries - 17,000+ staff). This means you are part of a highly regarded global network, that has local focus and truly values their staff.

Recent accolades:
#2 Creative Agency in the world – Gunn Report, 2017 Agency of the year, Axis Awards, 2017 Agency of the year, Campaign Brief, 2017Most Effective Agency of the Year, Effie Awards New Zealand, 2016 The most creative agency in the World, The Big Won Report, 2016 #7 Most Effective Agency in the World, Effie Effectiveness Index Global Rankings 2016 Creative Agency of the Year, AXIS Awards 2016 Agency of the Year, Spikes Asia 2016 Network of the Year, Spikes Asia 2016 Creative Agency of the Year, Mumbrella 2016 Promo / Experiential Agency of the Year, Mumbrella 2016 Creative Agency of the Year, John Caples Awards 2016 Agency of the Year, AD STARS 2016 Best and Bravest Agency in the World, Contagious 2016

Please note: all applicants must have valid rights to work in New Zealand.

PLEASE APPLY ONLINE – DIRECT APPLICATIONS WILL NOT BE CONSIDERED

Apply via Web

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Who's it for: Spark by Colenso BBDO

Why we like it: Not only does this spot point out how little victories can make a huge impact, it's using little New Zealanders to do the storytelling. As a child speaks some very wise words, scenes of kids running across a beach, posing in their rugby gear and ballet dancing play out on the screen. Their happiness is matched by the older characters who are seen getting married and taking photos, and the result is a feel-good spot that covers a diverse cross-section of New Zealand.

Who's it for: Vodafone by FCB

Why we like it: Not only are the black and white shots pleasing to the eye, they're set to a beautiful piece of music. Having been used in previous spots, it's become a familiar part of the Vodafone brand to the point where it only takes the first few piano notes to know its an ad for the telco. And if you choose to listen closer, you'll be rewarded with an inspirational message about how the right technology and a team backing you can enable you to create your own luck.

Who's it for: Kiwibank via Assignment Group

Why we like it: Last year, we watched as Kiwibank projected Kiwi's onto the sides buildings and landmarks in an effort to promote the bank keeping its profits on local soil—literally. Now, it's revisited that idea with a business focus. In this instance, Kiwis have been projected onto their businesses while discussing the importance of joining a bank that will join you. It's a clever idea to show Kiwibank's commitment to local business owners and New Zealand as a whole.

Who's it for: Banqer by Snorkel

Why we like it: While many campaigns have been known to preach about making smart financial decisions, Banqer's approach is allowing the audience to experience the repercussions of debt for themselves. Although it's fun to see what could go wrong if you make a bad decision, you soon realise that when you've dug a hole, it's a hole that really hard to get out. And for the adults among us engaging with the video, the fact that it's children ripping you off only adds insult to injury.

Who' it for: Arnott's NZ by Y&R

Why we like it: As the children's sing-along goes, "Who stole the cookies from the cookie jar?". It's probably for the best that the song never came to any conclusions because in this Arnott's spot, the resulting argument is enough to spark a global apocalypse. And if the idea isn't already bizarre enough, it's the All Blacks who are at the centre of events and coach Steve Hansen who rides in at the end to restore civility. For those who are eager to find out what happens next, they'll have to patiently wait until November when the full campaign makes its debut in cinemas. If you can't wait, there's a second trailer in which a couples weekend ends in disaster. 

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