Group Account Director/Digital Strategist

  • Auckland


The Group Business Director/Strategy lead is a senior Account Service Representative with responsibility for the delivery and standard of the Agency's service across a key or key accounts. The Group Business Director is strategic and leads thought for the client, providing strong leadership, and in addition provides perspective and leadership in the development of the highest possible quality of the output of the agency. Further, the Group Business Director has a real involvement in the development and training of team members.

The Group Business Director will also be involved in the identification of new business opportunities both with existing Clients and within the overall market and will sit on the agency executive team.

This is a key leadership role in a market leading, award winning, mid-sized agency that has a focus on delivering exceptional work for clients, cutting edge strategy, and effectiveness awards.


The Group Business Director has three areas of responsibility: top level leadership/supervision over the operation of each account, long term marketing/strategy and account planning for those accounts, and bottom line accountability for the accounts assigned.

1) Bottom Line Accountability

The Group Business Director must be familiar with, and ensure the agency upholds the requirements and best practice principles of relevant client service commitments.

• Assist the Managing Partner in the establishment of annual operating budgets for each account.
• Provides monthly billings projections and updates as is deemed necessary.
• Makes certain that accounts are handled profitably and within parameters agreed with the Managing Partner.
• Look for revenue opportunities

2) Leadership/Supervision

• Provides stimulus for and creates new solutions to answer Client business problems or marketing objectives.
• Development of marketing strategies.
• Motivates all agency contributors to ensure the highest level of professionalism.
• Monitors progress of all projects within area of responsibility.
• Counsels team, monitors their work and provides appropriate direction.
• Approves/ assists team to write briefs.
• Maintains positive Client relationships.
• Develops team members
• Acts as arbiter and solves problems as needed.
• Keeps the Managing Partner/Managing Director informed of account status and issues.
• Represents the Agency in the development of initial new business opportunities.

3) Planning/Long Term Strategy

The Group Business Director must become totally knowledgeable of the product category in which the client(s) operate. This includes general business trends impacting the category (eg agile, CX etc) as well as competitive activity, data, research, industry trends and information and other information that allows the preparation of meaningful strategies.

• Leads marketing thinking around the latest CX, CRM and data led models and advancements
• Can add value to discussions around technology, marketing automation, and new planning techniques
• Is fully conversant with market dynamics and competitive activity in Client product categories.
• Makes recommendations based on an understanding of the long term strategy, plans and tactics of the Client.
• Develops workable budgets, work plans and realistic timetables.
• Initiates business building marketing/advertising proposals, creative exploration.

Skills Required

• Keen grasp of all aspects of marketing communications especially 1-1
• Excellent communication skills with clients at all levels
• Strategic excellence across CRM, CX, 1-1 and loyalty
• Outstanding staff management skills and ability to inspire teams
• Able to self manage and instil the same in others – total self starter
• A problem solver across the business – not needing to consult up to make decisions
• Ability to work with others in cross functional teams and projects to deliver great results
• High energy and commitment to delivering for clients 24/7

Tell me about the agency

justONE is Clemenger Group's specialist Loyalty and CRM agency. We are also the #1 and most awarded direct agency in New Zealand. Our team have developed some of the most recognised direct marketing pieces in the world winning Cannes Lions, USDMA Echo's, Caples as well as the NZDM Awards. We use creativity, strategy, technology, insights, data and planning to be the best. We eagerly embrace new innovations and technologies that allow creative ideas to be more effective and have better reach. We're known for Loyalty, DM and Digital, but are increasingly working on integrated solutions for a number of clients across building, FMCG and utilities. As an agency we are curious, inventive, insightful, effective and collaborative and these are the key traits we look for in our staff.

We're part of Clemenger Group – New Zealand's largest and most successful group of advertising creative communication companies. 26% of the shares are owned by staff and we are 100% locally managed. We are also in the BBDO network which is the world's most effective creative network (290 offices - 90 countries - 17,000+ staff). This means you'll be part of a highly regarded global network, that has local focus and truly values their staff.

How to apply If this sounds like you, and you want to work in a supportive harmonious environment then please submit your application online.

Please apply via the job ad. Direct applications will not be considered. Please note: all applicants must have valid rights to work in New Zealand.

Apply via Web

Job of the Week

Latest comments


Brought to you by Colmar Brunton

Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.

latest jobs

ICG Media network

Use the ICG Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.

NZ Retail
NZ Marketing
New Zealand Weddings
Living Well
Little Trasures Baby Book


Who's it for: Got A Trade by Ogilvy NZ

Why we like it: Got A Trade has gone down a clever route with its latest campaign by disguising the ad as a music video. Featuring New Zealand and Australian rock royalty – the offspring of Neil Finn and Jimmy Barnes – the highlight is the moving set pieces made by the real-life apprentices and trainees. A fun, inventive and relatable spot. 

Who's it for: The Warehouse by DDB New Zealand

Why we like it: The Warehouse gets the right recipe with its campaign for Kiwi Scrabble – you can’t go wrong with much-loved Kiwi celebrities chef/author Jo Seagar and boxer David Tua. In the spot Seagar gives it her all, igniting the age-old debate over who is the rightful owner of the pavlova – New Zealand or Australia. It’s funny and fresh and will get you craving a piece of pav. 

Who's it for: Air New Zealand 

Why we like it: Babies are in the news at the moment (looking at you Meghan and Harry) and while Air New Zealand’s latest campaign predates the Royal announcement, who can go past cute, smiley cherubs. While most of the babes are happy in the Skycouch, it’s nice to see a few tears which are definitely a reality for parents out there. 

Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit