Global Social Media Specialist

  • Auckland Central - Ponsonby
  • n/a

One third of the global population are connected to a social platform, a number on track to grow by another half a billion people by 2021. But you already knew that, right?

At Icebreaker we want to create connections with people that make their social media experiences better, not be an interruption. Our customers already connect with us from all corners of the globe, on every social media platform possible. So our mission is to deliver up what they want, where they want it, about stuff that will make them want to hear more.

We are looking for an on-the-ground social expert with the inside-scoop on what people are looking for, and how to get it to them. You’ll likely currently be in a Social Media, Media Relations or Digital Content role and want the chance to get your hands on an iconic global brand so you can snap/tweet/post it to the world. It’s also highly likely you owned a smart watch before anyone else, and have one of those cases to give your phone extra battery life…

As Global Social Media Specialist, you will be responsible for activating social media awareness, engagement and conversation across all relevant platforms for Icebreaker to interact with consumers. This includes supporting the implementation of globally-led strategies with a local lens focusing on three key priorities; driving consistent brand awareness in line with global strategy, becoming the key media relations conduit and building momentum and community advocacy through social media.

What your CV, says about you:

Equivalent of 3 - 5 years previous experience in similar role including public relations, social media, digital marketing, content production and copywriting
Experience in content production and copywriting for social media
Skilled at building and delivering against a calendar of activity
Deep understanding of the numbers and what success looks like in both organic and paid
Strong at developing rapport and building trust quickly
Proficient with social media management software and digital analytics packages including Listening tools, Facebook Insights, Adobe Social, WordPress, and Google Analytics
Highly proficient in Microsoft Office and Google Docs

What you rock at:
Proven success producing compelling written and visual content
Detail oriented with an ability to identify compelling content that aligns with brand standards (both visual and written)
Well-connected and well networked across the markets within assigned regions
Excels in problem solving, managing multiple projects and producing content under tight timeframes
Superior interpersonal skills and ability to work effectively in a team environment

This will keep you busy doing the following:
Drive consistent brand awareness and social engagement in-line with global strategy
Develop a consumer led approach to content in social (right message, right time, right place)
Build momentum and community advocacy through social media
Working with customer service to ensure feedback is shared with key functions, product, brand, operations, corporate
Driving and executing the creation and organization of consumer content and global social media plans
Clearly articulating measurement and performance metrics mapped against brand and commercial objectives
Optimizing campaigns to ensure the right audiences are reached as efficiently as possible

Sounds busy and it is.

We care about our relationships with nature and each other. We are a fast moving, nimble business– the people on our team are here because they want to make a difference and work hard and creatively to make that happen. We are not perfect, we have heaps of work to do. We like people who can think big and strategic and also get their hands dirty.

We’re a world leader in merino clothing and supply our outdoor, performance sport and active lifestyle ranges to more than 4,500 stores across 47 countries. We are headquartered in Auckland, New Zealand with regional offices in Vancouver, BC in Canada, Portland, OR in the United States and Munich in Germany. We also have smaller satellite offices in Zurich in Switzerland, Annecy in France and Melbourne in Australia. We have recently become part of VF Corporation and are excited about what being part of the amazing portfolio of brands will offer us in terms of best in class industry knowledge and global career opportunities for our people.

At Icebreaker, sustainability isn't just a feature of our products. It's in the values and design of our business. View our Transparency Report

If this opportunity feels like the type of job you’re passionate about, and it fits with your skills and experience, please click apply below to send us your CV with a covering letter explaining why you'd be right for Icebreaker.

The recruitment of this position is being managed by Philippa Irvine, Talent Scout. For any queries, contact Philly directly on +64 21 564 691 or email

Apply via Web

Job of the Week

Latest comments


Brought to you by Colmar Brunton

Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.

latest jobs

Tangible Media network

Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.

NZ Retail
NZ Marketing
New Zealand Weddings
Living Well
Little Trasures Baby Book


Who's it for: TAB by Y&R

Why we like it: New Zealand might not be in the FIFA World Cup, but that doesn't mean the country can't get involved in the action. While Mexican fans caused an earthquake when their team won against Germany, closer to home, Kiwis risk smashed breakfast dishes if they wake up to a successful bet if this TAB spot is anything to go on. Brace yourselves flatmates, friends and family members of soccer fans, the table diving, hallway sliding and bedroom dancing could strike at your place.

Who's it for: Beehive by Contagion

Why we like it: "Smell the roses" they say, but what about bacon? Beehive's getting creative with the familiar scent of bacon while pointing out the truths behind some of life's absurdities. We enjoy the fun of the campaign that's sure to hit home to all, with jokes about parenthood, young love and online scams among others. The campaign's also well set up to respond to topical issues and has already joked about the meeting of US president Donald Trump and North Korean leader Kim Jong Un with the line "We couldn't feel safer".

Who's it for: Electric Kiwi by Brand World

Why we like it: Given electricity's intangible nature, advertising has long turned to promoting the benefits of it and Electric Kiwi is calling out the trend. It's playing with the idea of farming power by bottling up fresh electrons because "only the freshest will do" and the result is a delightful exchange between a grandfather and his granddaughter, who is sceptical of the farmed electrons. 

Who's it for: Air New Zealand by True

Why we like it: Despite their wings, takahē are a flightless bird so Air New Zealand is giving them a helping hand by offering up its wings. The airline is promoting its partnership with the Department of Conservation by sharing the journey of 18 takahē that have been released into the wild. The precious passengers are the first of their kind to be released onto mainland New Zealand and to show their importance, each was strapped into its own seat on the flight.

Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit