At Allpress, we are coffee roasters and espresso specialists, proud to work with over 1000 independent cafés all over the world – from Auckland to Tokyo, London to Melbourne and places in between.
We are truly excited by a new level of momentum connecting our community of café customers and coffee drinkers. It is set around sharing our unique story, and the brand team is playing a leading role in building the messages and tools for our people to amplify this.
As the leader of these efforts, this role, based in our Auckland Roastery, will work collaboratively across our international teams and business. The right person will have the experience to be pivotal in driving energy and excitement around our offer, while continuing to develop plans that build on the the heart and soul of the Allpress brand – its cohesion, style, aesthetic and expression in each market.
If you are someone who can work patiently through complexity and make it simple, someone who is as happy in the strategic as you are in the detail, then Allpress could be a great fit.
For the right person the breadth of this role will be a huge attraction, and we know we are asking a lot. Comfortable at a board level as well as still excited by the prospect of working through the many steps of taking something from idea all the way through to production.
If you are of the opinion that considered evolution beats the big bang approach, you have eight-plus years’ experience in relevant brand development and marketing experience (barista skills not a necessity we can teach you these) then please contact firstname.lastname@example.org. Be sure to send through your CV and a personalized cover letter with your application.
It would have been more entertaining to just read a press release to camera.
It's interesting how printed newspapers aren't dead either, fill your boots. The thing I wonder about is the measure of marketing effectiveness and I guess that depends on who you're targeting. For example, generally a company share price reflects a ...
A fuck's a fuck
I thought I was reasonably well informed..... sadly not. Great story. Just show that we should rely on the data rather than assumption, intuition, personal habits or fashion as a jumping off point when planning
a LOT of change for this agency. team in disarray running around not knowing what to do. This industry has a short memory, Tom and Lee much ?
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: Fly Buys by Colenso BBDO
Why we like it: While Fly Buys points are often a self-gratifying reward, this spot flips that idea on its head to celebrate the feeling you get when giving a gift. New Zealanders (and their dogs apparently) are a pretty generous bunch, which is why Fly Buys has launched the campaign to demonstrate how it can play a part in that giving.
Who's it for: Men's Health Trust by Men's Health Trust
Why we like it: It's often said men struggle to talk about their physical and emotional wellbeing, but Men's Health Trust has managed to get 12 of them to sit down in front of the camera and open up. With the aim of getting men talking in order to reduce the statistic of one Kiwi man dying every three hours from a preventable cause, prominent New Zealanders (including Te Radar, Jack Tame and Selio Solomon) share their health related stories and talk about what it means to be a Kiwi bloke.
Who's it for: McDonald's by DDB
Why we like it: To announce that it's achieved 100 percent free-range egg use across its New Zealand restaurants, McDonald's has called-in the help of comedian Rhys Mathewson and a Robo Chicken. By sending the remote-controlled chicken into one of the farms supplying it with eggs, the spot is able to push McDonald's commitment to free range produce, as well as explain to viewers what the term actually means.
Who's it for: King Arthur: Legend of the Sword by Roadshow Films and Undertow Media
Why we like it: Promoting an international blockbuster by changing up the trailer with a local twist isn't an approach we've seen before, but the use of WBO heavyweight champion Joseph Parker and UFC fighter Dan Hooker (in a second trailer) is sure to get some attention. King Arthur: Legend of the Sword is about Arthur's journey to becoming a legendary fighter and leader, so who better to incorporate into that than Parker, a professional fighter, who speaks about how he overcame his own trials and pain.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!