Global Marketing Lead

  • Auckland Central

At Allpress, we are coffee roasters and espresso specialists, proud to work with over 1000 independent cafés all over the world – from Auckland to Tokyo, London to Melbourne and places in between.

We are truly excited by a new level of momentum connecting our community of café customers and coffee drinkers. It is set around sharing our unique story, and the brand team is playing a leading role in building the messages and tools for our people to amplify this.

As the leader of these efforts, this role, based in our Auckland Roastery, will work collaboratively across our international teams and business. The right person will have the experience to be pivotal in driving energy and excitement around our offer, while continuing to develop plans that build on the the heart and soul of the Allpress brand – its cohesion, style, aesthetic and expression in each market.

If you are someone who can work patiently through complexity and make it simple, someone who is as happy in the strategic as you are in the detail, then Allpress could be a great fit.

For the right person the breadth of this role will be a huge attraction, and we know we are asking a lot. Comfortable at a board level as well as still excited by the prospect of working through the many steps of taking something from idea all the way through to production.

If you are of the opinion that considered evolution beats the big bang approach, you have eight-plus years’ experience in relevant brand development and marketing experience (barista skills not a necessity we can teach you these) then please contact paige@allpress.co.nz. Be sure to send through your CV and a personalized cover letter with your application.

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TVC OF THE WEEK

Who's it for: Dulux by Assignment Group

Why we like it: Not only does this spot show off Dulux's range of colours, it's a great display of the diverse New Zealand landscape. As a couple tour the country on their mission to pick a paint colour, they stop off in a few spots with Māori place names and a greater appreciation for this spot comes from learning that the ad was re-recorded to ensure all names were pronounced correctly.

Who's it for: Rebel Sport by Ogilvy

Why we like it: We've all seen New Zealand's champion pole vaulter Eliza McCartney perform but many do not understand what motivates her to reach higher and higher heights. The Rebel Sport 'What's your why?' series has been delving into the lives of New Zealand's athletes for over a year and now it's McCartney's turn to open up about the fact she doesn't worry about what other people think and instead just focuses on pushing the barriers. And on top of her own story, it's good to see her standing up for women and how they can push past the limitations and achieve just as much as male athletes. 

Who's it for: Rodney Wayne by Lachlan McPherson and Friends

Why we like it: Models staring intently at the camera, beautiful scenery and perfectly styled hair – it's like Rodney Wayne has brought to life the high fashion posters that typically sit on the walls of salons. Shot in Tokyo during its blossom festival and set to a piece played on a traditional Japanese Koto, the video transports the viewer to a new world where they might just be inspired to try a different hairstyle.

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Who's it for:New Zealand Transport Agency by Clemenger BBDO

Why we like it: Using still images for a campaign is a move away from the TVCs NZTA's previously rolled out to get people to pay attention to their driving behaviour but that doesn't mean this campaign lacks impact. Featuring the message "Come down before your drive" alongside cars that appear to have fallen from the sky, it cleverly warns of the dangers of drug driving. And helping to make drivers stop and take notice is the beautiful photography and soft lighting that adds a surreal feeling to the horrific scene.

Who's it for: Blunt Umbrellas by Motion Sickness

Why we like it: Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have teamed up to create a beautiful umbrella that raises funds for Oxfam NZ’s climate change initiatives in the Pacific region. To promote the umbrella and the initiatives, this video has been released to explain how Flox drew her inspiration from local flora and fauna, and seeing her walk through Auckland Domain's Winter Gardens under the umbrella, its connection to nature is clear to see.

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