• Permanent, Full time
• Based in Auckland
• Play a key role in evolving our brand into the next phase!
New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing integrated marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
What will you be doing?
This is a pivotal new role focused on driving the global direction for all communications thinking and partnerships for the organisation providing strategic direction and frameworks that are best suited to maximise the impact of Tourism NZ content and drive superior outcomes.
Reporting to the Commercial Director, you will be the interface between the Creative & Content and Commercial teams for communications planning and partnerships to ensure a globally coordinated approach is taken and that learning is incorporated. The role will provide practical leadership to the Regional Manager’s in-market as well as managing TNZ’s global agency and media partnerships.
What we want from you?
The role requires someone with exceptional stakeholder management and interpersonal skills as you will lead supplier relationships and collaborate with media agencies and partners to maximise the impact of campaigns through a range of platforms and multi-channel approaches to planning and buying across key markets.
You will need to be tertiary qualified with 8+ years marketing and media buying and planning experience. Ideally experience working on the client and agency side and experience working with international markets beyond NZ.
Have a track record working effectively across a wide range of media channels and experience working as an integrated marketer across the full channel mix. As well as a strong understanding of communication strategies and new and emerging media and digital channels.
Sound like you?
What to work for a brand leading the way in destination marketing, where you have broad channel scope to plan, and the support of a global media agency network? Become part of a fun, global team with shared goals - taking 100% Pure New Zealand brand to the world!
For more information and to apply for this role please go to our careers page on our corporate website on www.tourismnewzealand.com and click apply now!
Applications close: Wednesday 19th June
“Like any advertising agency we are constantly reviewing and adjusting our business in line with client requirements. It is not our policy to comment more specifically about employment matters out of respect for those directly involved.” Now watch me down ...
"out of respect for those directly involved".. whilst several staff are in the the South of France..
Not surprising that this is getting a lot of comment given FCB (in my memory) have been fortunate not to have made decisions like this involving so many people before. Let's not forget other agencies make these calls far more ...
As well as the Paper Plus and Volkswagen losses, Noel Leeming have taken work in-house, Mitre 10 have taken work in-house (ironic that they even have both given the two owners compete head-on), and ANZ have moved a chunk of ...
No comment from the FCB CEO about flying to Cannes the day after laying 27 people off from their jobs?
Big chunk of ANZ went to JustOne too.. when senior staff leave, clients usually follow..
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: TAB by Y&R
Why we like it: New Zealand might not be in the FIFA World Cup, but that doesn't mean the country can't get involved in the action. While Mexican fans caused an earthquake when their team won against Germany, closer to home, Kiwis risk smashed breakfast dishes if they wake up to a successful bet if this TAB spot is anything to go on. Brace yourselves flatmates, friends and family members of soccer fans, the table diving, hallway sliding and bedroom dancing could strike at your place.
Who's it for: Beehive by Contagion
Why we like it: "Smell the roses" they say, but what about bacon? Beehive's getting creative with the familiar scent of bacon while pointing out the truths behind some of life's absurdities. We enjoy the fun of the campaign that's sure to hit home to all, with jokes about parenthood, young love and online scams among others. The campaign's also well set up to respond to topical issues and has already joked about the meeting of US president Donald Trump and North Korean leader Kim Jong Un with the line "We couldn't feel safer".
Who's it for: Electric Kiwi by Brand World
Why we like it: Given electricity's intangible nature, advertising has long turned to promoting the benefits of it and Electric Kiwi is calling out the trend. It's playing with the idea of farming power by bottling up fresh electrons because "only the freshest will do" and the result is a delightful exchange between a grandfather and his granddaughter, who is sceptical of the farmed electrons.
Who's it for: Air New Zealand by True
Why we like it: Despite their wings, takahē are a flightless bird so Air New Zealand is giving them a helping hand by offering up its wings. The airline is promoting its partnership with the Department of Conservation by sharing the journey of 18 takahē that have been released into the wild. The precious passengers are the first of their kind to be released onto mainland New Zealand and to show their importance, each was strapped into its own seat on the flight.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!