• Permanent, Full time
• Based in Auckland
• Play a key role in evolving our brand into the next phase!
New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing integrated marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
What will you be doing?
This is a pivotal new role focused on driving the global direction for all communications thinking and partnerships for the organisation providing strategic direction and frameworks that are best suited to maximise the impact of Tourism NZ content and drive superior outcomes.
Reporting to the Commercial Director, you will be the interface between the Creative & Content and Commercial teams for communications planning and partnerships to ensure a globally coordinated approach is taken and that learning is incorporated. The role will provide practical leadership to the Regional Manager’s in-market as well as managing TNZ’s global agency and media partnerships.
What we want from you?
The role requires someone with exceptional stakeholder management and interpersonal skills as you will lead supplier relationships and collaborate with media agencies and partners to maximise the impact of campaigns through a range of platforms and multi-channel approaches to planning and buying across key markets.
You will need to be tertiary qualified with 8+ years marketing and media buying and planning experience. Ideally experience working on the client and agency side and experience working with international markets beyond NZ.
Have a track record working effectively across a wide range of media channels and experience working as an integrated marketer across the full channel mix. As well as a strong understanding of communication strategies and new and emerging media and digital channels.
Sound like you?
What to work for a brand leading the way in destination marketing, where you have broad channel scope to plan, and the support of a global media agency network? Become part of a fun, global team with shared goals - taking 100% Pure New Zealand brand to the world!
For more information and to apply for this role please go to our careers page on our corporate website on www.tourismnewzealand.com and click apply now!
Applications close: Wednesday 19th June
It's "kooks it", ya kook.
The mistake in the Ad is when he says "kurks it,"which should be "karks it."
Most entertaining ad the warehouse has done in a very long time!
I have to laugh at the "% coverage" comment. "Unfortunately for TV ads, the research found on average that the TV covers only 5 percent of the living room when viewed from a couch – meaning 95 percent of the ...
You can have a special phone number for the books so you know if people dialling that number.
Awesome. Wish my nan did this.
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the ICG Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
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Contact Vernene Medcalf
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