Global Brand and Content Manager

  • Auckland

Full Time, Permanent
Auckland Location
Be part of a small team that achieves big things on a global scale

New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.

Our award winning Brand team contribute to the development, positioning and the expression of 100% Pure New Zealand to ultimately enhance visitor preference for New Zealand. You will assist the Director of Marketing in the development of Tourism NZ’s brand strategy and implement this into campaign frameworks and focus areas and regularly produce still and moving content that the entire organisation and wider industry are able to use to promote New Zealand as a visitor destination.

As the champion of the brand across the business you will be the gatekeeper of 100% Pure New Zealand and the logo and design system to ensure consistency of creative outputs.

With your exceptional relationship building capabilities you will provide expert advice around communications strategy and campaign development to internal teams and communications agencies, in particular segment marketing campaigns and liaise with internal markets to ensure brand direction is consistent globally while allowing for local subtleties.

To make this all happen, you will need to be tertiary qualified and a senior Global Brand Communications professional who has a strong understanding of the production side of marketing having managed and coordinated still and moving content shoots. You’ll need to be digitally savvy and know the power of still; moving and written digital content has in telling a story.

Comfortable operating autonomously yet working closely in a collaborative team, you’ll be highly organised, an effective project manager and relish the idea of working with a motivated and created team who are keen to make things happen. This role has two direct reports to assist in the management of the brand assets and talent contract.

This is an opportunity for a commercially and well-credentialed marketing professional, who thrives in a fast passed environment, to drive the next phase of this iconic brand.

For more information and to apply for this role please go to our careers page on our Corporate Website on www.tourismnewzealand.com and apply now!

Closing date: Thursday 13th July

Apply via Web

Job of the Week

Latest comments

popular

Brought to you by Colmar Brunton

Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.

latest jobs

Tangible Media network

Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.

NZ Retail
NZ Marketing
Idealog
Good
Treasures
Dish
Habitat
New Zealand Weddings
Living Well
Little Trasures Baby Book

TVC OF THE WEEK

Who’s it for: Sky by DDB

Why we like it: What first appears to be the start of a drama turns out to be a campaign promoting Sky's drama line-up. The calibre of the acting (Hacksaw Ridge’s Tyler Coppin and Top of the Lakes’ Alison Bruce), the director (Academy Award nominee Derin Seale) and minimal use of lighting lends itself to a sophisticated and suspenseful ad you wish was a series on its own. It's also a  great use of breaking through the fourth estate with the cheating husband describing what’s happening to get people thinking about the husband and wife's relationship as well as the genre in general.

Who’s it for: Lightbox by Spark PR & Activate

Why we like it: We like things with a New Zealand twist and this one playing on American drama Suits brings big laughs with its deft touch of Kiwi awkwardness. The 80s mise-en-scene, mundane jobs and forced office comradery - far from the polished and exciting drama of the proper Suits - is a fun and funny way to introduce the newest season. 

Who’s it for: Survivor New Zealand by TVNZ

Why we like it: Brandishing blood and mud, Survivor New Zealand is back for round two in northern Thailand. While the scenery looks idyllic, it's set to be an intense and exciting time if the promotional video is anything to go by, with mud wrestling, tears, dubious tactics from participants, success and disappointments galore on show. While Survivor has been reproduced many times around the world, local faces and scraps should bring the viewers onboard for another reality competition.

Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit