Full Time, Permanent
Be part of a small team that achieves big things on a global scale
New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
Our award winning Brand team contribute to the development, positioning and the expression of 100% Pure New Zealand to ultimately enhance visitor preference for New Zealand. You will assist the Director of Marketing in the development of Tourism NZ’s brand strategy and implement this into campaign frameworks and focus areas and regularly produce still and moving content that the entire organisation and wider industry are able to use to promote New Zealand as a visitor destination.
As the champion the brand across the business you will be the gatekeeper of 100% Pure New Zealand and the logo and design system to ensure consistency of creative outputs.
With your exceptional relationship building capabilities you will provide expert advice around communications strategy and campaign development to internal teams and communications agencies, in particular segment marketing campaigns and liaise with internal markets to ensure brand direction is consistent globally while allowing for local subtleties.
To make this all happen, you will need to be tertiary qualified and a senior Global Brand Communications professional who has a strong understanding of the production side of marketing having managed and coordinated still and moving content shoots. You’ll need to be digitally savvy and know the power of still; moving and written digital content has in telling a story.
Comfortable operating autonomously yet working closely in a collaborative team, you’ll be highly organised, an effective project manager and relish the idea of working with a motivated and created team who are keen to make things happen. This role has two direct reports to assist in the management of the brand assets and talent contract.
This is an opportunity for a commercially and well-credentialed marketing professional, who thrives in a fast passed environment, to drive the next phase of this iconic brand.
For more information please view our corporate website under careers.
To apply: Please send your CV, cover letter and application form to email@example.com
Closing date: Tuesday 4th April
Great for validating the 'converted'. Missed the opportunity to connect beyond their 'tribe'. By the look of this, they canvassed those in the tent what they thought those outside the tent .... thought important....
Awesome effort - new positioning reinforces the beliefs that are already held so deeply.
Ben - Does it work ok in NZ? Have heard some of the functionality is a bit sketchy here?
I just looked up when they launched Citrus which was 2013. They launched 0% Citrus during the campaign time, but that product is tiny, so the Citrus launch was two years before the campaign time so you'd argument is gone.
To start questioning award decisions is a whole can of worms. There are lovers and haters aplenty of this campaign and most. But you know what, winning is pleasing and motivating and rewarding. So best do that (if you can).
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