Who’s it for: WorkSafe by Assignment Group.

Why we like it: Hilarious but serious, this ad from WorkSafe elicits both laughter and pensive thought as fictional commentators ‘Pat Silverwood’ and ‘Joe Munro’ give a play-by-play of workers actions. And while not all workplaces feature a pair of commentators armed with mics to make themselves heard, it's hoped the enjoyable campaign that will encourage Kiwis to ‘Use Your Mouth’ and speak up in the workplace.

Who’s it for: Icebreaker by Motion Sickness

Why we like it: Motion Sickness has blended storytelling with an ad in this beautifully shot video for Icebreaker. While the connection with Icebreaker isn't obvious from the start, as Riley Elliott's mulls over what makes him so passionate about sharks, we learn a lesson about facing and embracing fear—and it's one that suits the nature of the outdoor adventure brand.

Who’s it for: G.J. Gardner Homes by 99

Why we like it: Personalising a large company like G.J. Gardner Homes can be tough. But the company has done a nice job of giving local workers a face. Going from Queenstown to the Manawatu, franchisees speak about themselves, how they work and how they are involved with, and support, the local community around them. It's a good way to get to know those who are responsible for bringing to life the homes for G.J. customers.