Direct Marketing Manager

  • Auckland - auckland City

Who we are

Lightbox is a TV service aimed at everyone in New Zealand with a broadband or WiFi connection and an interest in watching great TV shows. With Lightbox, customers can access thousands of hours of TV on their laptop, desktop, mobile, tablet or Smart TV, and watch at their own pace, with no ads to interrupt. Lightbox's selection of shows includes exclusives like Suits, Better Call Saul, Mr.Robot, UnReal, Chance, Six and Outlander, along with ground-breaking dramas like Breaking Bad and Homeland, as well as cult classics and family favourites.
The Lightbox team are a professional bunch who are fun to be around. Our backgrounds are diverse but we share a passion for great TV and for bringing more choice to New Zealand.

What you’ll be doing

Reporting into our Head of Marketing and Commercial Partnerships, and working closely with our Marketing Manager (Retention & Engagement), you’ll play a big part in the development and execution of marketing strategies, which deliver to customer conversion, usage, churn and winback KPIs.
Putting customers at the centre of everything you do and working collaboratively with insights, technical, product and content teams will ensure you deliver to customer needs via exceptional user experiences.
And finally, with the remit for project managing and executing communications across all media end to end, managing budgets, analysing results and keeping the fun within the team, you’ll see that this role ticks all the boxes!

Who we’re looking for and what you’ll get in return

If you’re a highly motivated, creative marketer who also loves data and analytics, and knows a thing or two about marketing automation, then this is the job for you. In return, Spark looks after our people with medical cover, life, income and trauma insurance, generous monthly credit towards our products and services, and loads of deals and discounts.
If you want to become part of an awesome team, passionate about awesome TV, press play and apply today.

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TVC OF THE WEEK

Who's it for: Pak'nSave by FCB

Why we like it: With so much sporting action in the past month, brands choosing to campaign around it are working to keep up with the results, and Pak'nSave and its Stickman have demonstrated an impressive effort following Emirates Team New Zealand's America's Cup win. This video recreating the race between Emirates Team New Zealand and Oracle Team USA was shared on the supermarket's YouTube channel earlier today with some topical commentary about changing the rules, our competitor dropping the tin foil—no doubt a reference to a boat's foils—and Grant Dalton wanting to borrow some of Jimmy Spithill's cash.

Who's it for: New Zealand Transport Agency by Clemenger BBDO

Why we like it: Clemenger BBDO and NZTA's relationship has delivered some powerful work and this campaign following Rats is no different. It's said your life flashes before your eyes when you die, but in this case, Rats' life flashes before his eyes as a warning to not get behind the wheel under the influence. Recalling his happy memories serves as a reminder of what he has to lose should something go wrong. The message is just as powerful as ads that showing an accident, moving away from the doom and gloom to highlight all the great things in our lives and to make the decision to not get behind the wheel an appealing one.

Who's it for:Mastercard by McCann Sydney

Why we like it: Rugby fever has swept the nation and Mastercard's getting amongst it by asking New Zealanders to tap for their town. The supporting creative sees the return of Richie McCaw's number one fan and best mate Tim in his usual loud and over-enthusiastic manner. But this time, he's joined by other rugby fans who break out into a game in the supermarket to get products to the checkout so Mastercards can be tapped. The town with the most taps will see McCaw take on its local team.

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