Direct Marketing Manager

  • Auckland - auckland City

Who we are

Lightbox is a TV service aimed at everyone in New Zealand with a broadband or WiFi connection and an interest in watching great TV shows. With Lightbox, customers can access thousands of hours of TV on their laptop, desktop, mobile, tablet or Smart TV, and watch at their own pace, with no ads to interrupt. Lightbox's selection of shows includes exclusives like Suits, Better Call Saul, Mr.Robot, UnReal, Chance, Six and Outlander, along with ground-breaking dramas like Breaking Bad and Homeland, as well as cult classics and family favourites.
The Lightbox team are a professional bunch who are fun to be around. Our backgrounds are diverse but we share a passion for great TV and for bringing more choice to New Zealand.

What you’ll be doing

Reporting into our Head of Marketing and Commercial Partnerships, and working closely with our Marketing Manager (Retention & Engagement), you’ll play a big part in the development and execution of marketing strategies, which deliver to customer conversion, usage, churn and winback KPIs.
Putting customers at the centre of everything you do and working collaboratively with insights, technical, product and content teams will ensure you deliver to customer needs via exceptional user experiences.
And finally, with the remit for project managing and executing communications across all media end to end, managing budgets, analysing results and keeping the fun within the team, you’ll see that this role ticks all the boxes!

Who we’re looking for and what you’ll get in return

If you’re a highly motivated, creative marketer who also loves data and analytics, and knows a thing or two about marketing automation, then this is the job for you. In return, Spark looks after our people with medical cover, life, income and trauma insurance, generous monthly credit towards our products and services, and loads of deals and discounts.
If you want to become part of an awesome team, passionate about awesome TV, press play and apply today.

Apply via Web

Job of the Week

Latest comments


Brought to you by Colmar Brunton

Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.

latest jobs

Tangible Media network

Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.

NZ Retail
NZ Marketing
New Zealand Weddings
Living Well
Little Trasures Baby Book


Who’s it for: New Zealand Transport Agency (NZTA) by Clemenger BBDO.

Why we like it: Ubiquitous to the festive season is a car rearing past you at a dangerous rate as you drive to your holiday spot. NZTA have buckled the public up, subjecting viewers to the sobering role of a policeman as he deals with a speed related fatality. The ad is filmed through the lens of honest realism as a policeman guides the viewer into the devastating consequences of speeding. The dialogue exposes an ignorant perception among many who believe they have a ‘right to speed’. NZTA’s campaign comes in the wake of various deaths on the road, offering a timely reminder that less speed equals less harm.

Who’s it for: McDonald’s by How to Dad and BloggersClub

Why we like it: New Zealand comedian, How To Dad’s Jordan Watson, dons the stubbies and gumboots yet again to celebrate the return of the Kiwi Burger. The ad follows Watson on his quest to partake in the various escapades on Kiwis' love list; including his cricket, skiing and golf ability. Watson is becoming an iconic figure in Kiwi advertisements which aligns well with McDonald’s localized burger. Since 3 January, McDonald’s have reached 566,000 views, 14,000 reactions and 3,000 shares on Facebook with the ad, proving it to be a number eight wire success.

Who’s it for: Mitre 10 by FCB.

Why we like it: Mitre 10’s simple but effective mantra is reinforced, releasing a new campaign for its own brand, Number 8. The campaign offers a wide selection of short video’s exhibiting the simple, yet practical bevvy, of home improvement products. The ads project gleaming shots of products; the Number 8 Handsaw, the Number 8 Hose and the Number 8 hammer which are all presented on a podium. Each video has a frank one-liner, which is bound to arouse any Kiwi into a frenzy of belly laughs. The campaign has kept the videos short and sweet while infusing the recognizable fluro orange of Mitre 10. 

Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit