Direct Marketing Manager

  • Auckland - auckland City

Who we are

Lightbox is a TV service aimed at everyone in New Zealand with a broadband or WiFi connection and an interest in watching great TV shows. With Lightbox, customers can access thousands of hours of TV on their laptop, desktop, mobile, tablet or Smart TV, and watch at their own pace, with no ads to interrupt. Lightbox's selection of shows includes exclusives like Suits, Better Call Saul, Mr.Robot, UnReal, Chance, Six and Outlander, along with ground-breaking dramas like Breaking Bad and Homeland, as well as cult classics and family favourites.
The Lightbox team are a professional bunch who are fun to be around. Our backgrounds are diverse but we share a passion for great TV and for bringing more choice to New Zealand.

What you’ll be doing

Reporting into our Head of Marketing and Commercial Partnerships, and working closely with our Marketing Manager (Retention & Engagement), you’ll play a big part in the development and execution of marketing strategies, which deliver to customer conversion, usage, churn and winback KPIs.
Putting customers at the centre of everything you do and working collaboratively with insights, technical, product and content teams will ensure you deliver to customer needs via exceptional user experiences.
And finally, with the remit for project managing and executing communications across all media end to end, managing budgets, analysing results and keeping the fun within the team, you’ll see that this role ticks all the boxes!

Who we’re looking for and what you’ll get in return

If you’re a highly motivated, creative marketer who also loves data and analytics, and knows a thing or two about marketing automation, then this is the job for you. In return, Spark looks after our people with medical cover, life, income and trauma insurance, generous monthly credit towards our products and services, and loads of deals and discounts.
If you want to become part of an awesome team, passionate about awesome TV, press play and apply today.

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TVC OF THE WEEK

Who's it for: Spark by Colenso BBDO

Why we like it: Not only does this spot point out how little victories can make a huge impact, it's using little New Zealanders to do the storytelling. As a child speaks some very wise words, scenes of kids running across a beach, posing in their rugby gear and ballet dancing play out on the screen. Their happiness is matched by the older characters who are seen getting married and taking photos, and the result is a feel-good spot that covers a diverse cross-section of New Zealand.

Who's it for: Vodafone by FCB

Why we like it: Not only are the black and white shots pleasing to the eye, they're set to a beautiful piece of music. Having been used in previous spots, it's become a familiar part of the Vodafone brand to the point where it only takes the first few piano notes to know its an ad for the telco. And if you choose to listen closer, you'll be rewarded with an inspirational message about how the right technology and a team backing you can enable you to create your own luck.

Who's it for: Kiwibank via Assignment Group

Why we like it: Last year, we watched as Kiwibank projected Kiwi's onto the sides buildings and landmarks in an effort to promote the bank keeping its profits on local soil—literally. Now, it's revisited that idea with a business focus. In this instance, Kiwis have been projected onto their businesses while discussing the importance of joining a bank that will join you. It's a clever idea to show Kiwibank's commitment to local business owners and New Zealand as a whole.

Who's it for: Banqer by Snorkel

Why we like it: While many campaigns have been known to preach about making smart financial decisions, Banqer's approach is allowing the audience to experience the repercussions of debt for themselves. Although it's fun to see what could go wrong if you make a bad decision, you soon realise that when you've dug a hole, it's a hole that really hard to get out. And for the adults among us engaging with the video, the fact that it's children ripping you off only adds insult to injury.

Who' it for: Arnott's NZ by Y&R

Why we like it: As the children's sing-along goes, "Who stole the cookies from the cookie jar?". It's probably for the best that the song never came to any conclusions because in this Arnott's spot, the resulting argument is enough to spark a global apocalypse. And if the idea isn't already bizarre enough, it's the All Blacks who are at the centre of events and coach Steve Hansen who rides in at the end to restore civility. For those who are eager to find out what happens next, they'll have to patiently wait until November when the full campaign makes its debut in cinemas. If you can't wait, there's a second trailer in which a couples weekend ends in disaster. 

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