New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
newzealand.com is the primary call to action for our global digital marketing activity. The site receives more than 30 million visits per year and plays a critical role in building preference for New Zealand and connecting consumers with travel sellers. Our Digital Team is on the cutting edge of digital marketing and technology, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole.
As the Digital Performance Manager you will lead an analytics team whose role is to help maximise the value of our digital marketing efforts through the delivery of actionable insights on the performance of paid and organic traffic for Tourism New Zealand target audiences via web and mobile channels. Reporting to the Digital Manager you will develop and maintain the methods, metrics and tools to track web performance and support improvements in user experience. You will champion digital analytics and a culture of data-driven performance optimisation across the business by sharing knowledge, tools and the impact of success on a global scale
To be successful in this role you will be degree qualified in a quantitative discipline such as statistics, mathematics, business, finance or economics. You will have at least 3 years’ experience in a data analytics or business performance role and be highly skilled in data analysis, forecasting, and scenario modelling. You may be Google or Adobe Analytics certified. You will effectively be able to translate data sets into clear and concise presentations, written reports or visualisations to present to a variety of audiences. Previous experience leading a small team of analysts will be essential, as well as being technically competent in statistical software to be able to analyse complex quantitative data.
If you have a curious mind and able to communicate effectively across cultures on a global scale then this could be the role for you. We need someone who has a strong passion for digital marketing, analytics and energy and drive to get results.
This is an opportunity to be part of a dynamic and fun organisation that moves quickly, and where the people have an unwavering belief in New Zealand.
To apply: For more information or to apply for this role please go to our careers page on our corporate website and click apply now!
Applications close: Tuesday 27th June 2017
To add to this. How can a company in the broadcast and digital sectors that's casually bringing in $928m annually, have one of the worst digital experiences out there? It's like Fred Flintstone and his mates are running the show.
Auto-playing rollovers are not an innovation and they sure don't enhance branding. Please unplug them...
an invention is not necessary an innovation. Additionally innovation can be internal, external - incremental, semi radical or radical. The article basically says NZ "minds" should focus more on incremental innovations related to branding and let the bigger countries to ...
Great article Claudia. The thinking our industries offer for little remuneration or free is astounding. Clients need to be aware the time and effort put into PRES campaigns mirrors those of more 'established' marcoms channels.
Hi Micheal super article i actually made an infographic a while back on the immunity that a trend gives a product to most negative critique.That every disscusion good or bad just feeds the hype , the self sustaining advertisment. i ...
I cannot but agree with you. It's a BIG shame to see that the misinterpretation and misunderstanding of what a solid integrated PR campaign stands for and can deliver still sits in decision-makers & budget-rulers minds. That in the end ...
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