New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
newzealand.com is the primary call to action for our global digital marketing activity. The site receives more than 30 million visits per year and plays a critical role in building preference for New Zealand and connecting consumers with travel sellers. Our Digital Team is on the cutting edge of digital marketing and technology, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole.
As the Digital Performance Manager you will lead an analytics team whose role is to help maximise the value of our digital marketing efforts through the delivery of actionable insights on the performance of paid and organic traffic for Tourism New Zealand target audiences via web and mobile channels. Reporting to the Digital Manager you will develop and maintain the methods, metrics and tools to track web performance and support improvements in user experience. You will champion digital analytics and a culture of data-driven performance optimisation across the business by sharing knowledge, tools and the impact of success on a global scale
To be successful in this role you will be degree qualified in a quantitative discipline such as statistics, mathematics, business, finance or economics. You will have at least 3 years’ experience in a data analytics or business performance role and be highly skilled in data analysis, forecasting, and scenario modelling. You may be Google or Adobe Analytics certified. You will effectively be able to translate data sets into clear and concise presentations, written reports or visualisations to present to a variety of audiences. Previous experience leading a small team of analysts will be essential, as well as being technically competent in statistical software to be able to analyse complex quantitative data.
If you have a curious mind and able to communicate effectively across cultures on a global scale then this could be the role for you. We need someone who has a strong passion for digital marketing, analytics and energy and drive to get results.
This is an opportunity to be part of a dynamic and fun organisation that moves quickly, and where the people have an unwavering belief in New Zealand.
To apply: For more information or to apply for this role please go to our careers page on our corporate website and click apply now!
Applications close: Tuesday 27th June 2017
Did Augusto get hired to shoot something and then go to the client direct, the way they usually do?
That's a much better ad and great to see a NZ agency involved. When compared with National's Election Ad here https://youtu.be/4Mq_Cf_RZvY the striking difference is the music. Labour's is upbeat and buoyant. Unfortunately National's is... well... boring.
It's like they aired an animatic. No prizes for craft.
Mel, what an asset you will make to the team. Such a great next step in your career. All the best. They are lucky to have you.
Nicely put! @Stoppress, put down the wooden spoon!
PolSci 101 graduates are just so cute. Look at the passion in their incoherent rants ♥️
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: Spark by Colenso BBDO
Why we like it: Not only does this spot point out how little victories can make a huge impact, it's using little New Zealanders to do the storytelling. As a child speaks some very wise words, scenes of kids running across a beach, posing in their rugby gear and ballet dancing play out on the screen. Their happiness is matched by the older characters who are seen getting married and taking photos, and the result is a feel-good spot that covers a diverse cross-section of New Zealand.
Who's it for: Vodafone by FCB
Why we like it: Not only are the black and white shots pleasing to the eye, they're set to a beautiful piece of music. Having been used in previous spots, it's become a familiar part of the Vodafone brand to the point where it only takes the first few piano notes to know its an ad for the telco. And if you choose to listen closer, you'll be rewarded with an inspirational message about how the right technology and a team backing you can enable you to create your own luck.
Who's it for: Kiwibank via Assignment Group
Why we like it: Last year, we watched as Kiwibank projected Kiwi's onto the sides buildings and landmarks in an effort to promote the bank keeping its profits on local soil—literally. Now, it's revisited that idea with a business focus. In this instance, Kiwis have been projected onto their businesses while discussing the importance of joining a bank that will join you. It's a clever idea to show Kiwibank's commitment to local business owners and New Zealand as a whole.
Who's it for: Banqer by Snorkel
Why we like it: While many campaigns have been known to preach about making smart financial decisions, Banqer's approach is allowing the audience to experience the repercussions of debt for themselves. Although it's fun to see what could go wrong if you make a bad decision, you soon realise that when you've dug a hole, it's a hole that really hard to get out. And for the adults among us engaging with the video, the fact that it's children ripping you off only adds insult to injury.
Who' it for: Arnott's NZ by Y&R
Why we like it: As the children's sing-along goes, "Who stole the cookies from the cookie jar?". It's probably for the best that the song never came to any conclusions because in this Arnott's spot, the resulting argument is enough to spark a global apocalypse. And if the idea isn't already bizarre enough, it's the All Blacks who are at the centre of events and coach Steve Hansen who rides in at the end to restore civility. For those who are eager to find out what happens next, they'll have to patiently wait until November when the full campaign makes its debut in cinemas. If you can't wait, there's a second trailer in which a couples weekend ends in disaster.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!