The Digital Performance Director heads up the digital team created to service a client or group of clients. They work closely with the GM of Digital Media, Head of Paid Media, and the Carat Head of Digital (HOD) to drive our clients business forward in the digital space. This is a role that encompasses deep technical specialism across data and digital performance, thought leadership, both internally and externally as well as strong client and team management.
iProspect is the world’s leading digital performance marketing agency, with a proven track record of delivering measureable business results by creating customised digital marketing programs. Our global footprint places us as the number 1 top spender with Google and is the basis of our strategic, global partnership with the search engine.
Locally, we are a team of passionate specialists working across digital performance marketing products including: paid search, natural search, performance display, content creation, conversion optimisation, affiliates, lead generation, social media management, data and insights. Together we share one vision: to “become the world’s most influential digital performance agency and a critical partner for growing businesses”
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.
Comprehensive understanding of the New Zealand digital, data, and programmatic media marketplace staying up to date with new innovations and technologies
Owning the digital performance strategy for your portfolio of clients focused on ROAS
Working closely with the programmatic team to leverage first, second and third party data as well as helping construct programmatic relationships with publishers that enhances client performance
Working closely with data teams across DMP, attribution modelling, ad tech
Thorough understanding of the industries in client portfolio, in-particular the business challenges faced in the market
To ensure quality control of engagement with the client and digital agency partners including deadlines being met, overall accuracy and format of work being presented as well as the performance of campaigns at a macro level
To ensure that the online contribution to the overall client engagement is aligned with what is being driven by strategy and the core team
Oversee planning documents written by the Business Manager level and add where required to ensure the highest quality output (ideas, negotiations, ROI)
Quality control of the search service being delivered by IProspect
To have healthy relationships with digital media owner GSM’s
Take on responsibility for the financial goals set for team and work closely with GM to ensure these are met
To effectively manage team to ensure progression through the agency, areas of management include recruitment, performance reviews and training
As required to assist on any New Business requests that are handed down
Be someone the clients and all internal teams trust to get the job done.
Develop positive relationships that reflect true partnership in achieving the objectives of the client’s business and the goals of the client.
Work to understand your client’s pressures and internal demands to ensure iProspect provides the right response at the right time in the right manner
Achieve a level of relationship with your clients whereby they trust and value your opinions and advice on their digital marketing activity
Be reliable; be responsive; have integrity.
Key Experience & Attributes
Strong communication skills
Effective time management
Ability to manage a medium to large team of people
Excellent client service skills – the ability to gain trust and confidence
Confidence to present work with conviction
Experience with the programmatic ecosystem
Experience across Data Management Platforms, Ad Tech, Attribution models and Econometrics
Experience across search, social, CRO, and affiliates
If you meet the criteria above and are interested in joining the fast paced world of digital performance marketing then send your CV to firstname.lastname@example.org
We look forward to hearing from you!
Another waste of taxpayers' money and police time.
Right on the money as always. Microinfluencers get so much more engagement - and the good ones don't have to pay for fake followers! And I'm with you on Snapchat. You think you look better with a dog's face?!
why cant we change we think we are in 2018 we should more thinking about what we can provide for our people to enjoy a range of shows that will excite enjoy to entertain so t v n z t ...
Hey can I get this video please
Ha ha, - nothing like a good re-scam!
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who’s it for: New Zealand Transport Agency (NZTA) by Clemenger BBDO.
Why we like it: Ubiquitous to the festive season is a car rearing past you at a dangerous rate as you drive to your holiday spot. NZTA have buckled the public up, subjecting viewers to the sobering role of a policeman as he deals with a speed related fatality. The ad is filmed through the lens of honest realism as a policeman guides the viewer into the devastating consequences of speeding. The dialogue exposes an ignorant perception among many who believe they have a ‘right to speed’. NZTA’s campaign comes in the wake of various deaths on the road, offering a timely reminder that less speed equals less harm.
Who’s it for: McDonald’s by How to Dad and BloggersClub
Why we like it: New Zealand comedian, How To Dad’s Jordan Watson, dons the stubbies and gumboots yet again to celebrate the return of the Kiwi Burger. The ad follows Watson on his quest to partake in the various escapades on Kiwis' love list; including his cricket, skiing and golf ability. Watson is becoming an iconic figure in Kiwi advertisements which aligns well with McDonald’s localized burger. Since 3 January, McDonald’s have reached 566,000 views, 14,000 reactions and 3,000 shares on Facebook with the ad, proving it to be a number eight wire success.
Who’s it for: Mitre 10 by FCB.
Why we like it: Mitre 10’s simple but effective mantra is reinforced, releasing a new campaign for its own brand, Number 8. The campaign offers a wide selection of short video’s exhibiting the simple, yet practical bevvy, of home improvement products. The ads project gleaming shots of products; the Number 8 Handsaw, the Number 8 Hose and the Number 8 hammer which are all presented on a podium. Each video has a frank one-liner, which is bound to arouse any Kiwi into a frenzy of belly laughs. The campaign has kept the videos short and sweet while infusing the recognizable fluro orange of Mitre 10.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!