The Digital Performance Director heads up the digital team created to service a client or group of clients. They work closely with the GM of Digital Media, Head of Paid Media, and the Carat Head of Digital (HOD) to drive our clients business forward in the digital space. This is a role that encompasses deep technical specialism across data and digital performance, thought leadership, both internally and externally as well as strong client and team management.
iProspect is the world’s leading digital performance marketing agency, with a proven track record of delivering measureable business results by creating customised digital marketing programs. Our global footprint places us as the number 1 top spender with Google and is the basis of our strategic, global partnership with the search engine.
Locally, we are a team of passionate specialists working across digital performance marketing products including: paid search, natural search, performance display, content creation, conversion optimisation, affiliates, lead generation, social media management, data and insights. Together we share one vision: to “become the world’s most influential digital performance agency and a critical partner for growing businesses”
As an organisation we pride ourselves on being values led. Our vision globally is to innovate the way brands are built and we base this vision on our five key values of being Agile, Pioneering, Ambitious, Responsible, and Collaborative. Our values are core to the way we operate and think.
Comprehensive understanding of the New Zealand digital, data, and programmatic media marketplace staying up to date with new innovations and technologies
Owning the digital performance strategy for your portfolio of clients focused on ROAS
Working closely with the programmatic team to leverage first, second and third party data as well as helping construct programmatic relationships with publishers that enhances client performance
Working closely with data teams across DMP, attribution modelling, ad tech
Thorough understanding of the industries in client portfolio, in-particular the business challenges faced in the market
To ensure quality control of engagement with the client and digital agency partners including deadlines being met, overall accuracy and format of work being presented as well as the performance of campaigns at a macro level
To ensure that the online contribution to the overall client engagement is aligned with what is being driven by strategy and the core team
Oversee planning documents written by the Business Manager level and add where required to ensure the highest quality output (ideas, negotiations, ROI)
Quality control of the search service being delivered by IProspect
To have healthy relationships with digital media owner GSM’s
Take on responsibility for the financial goals set for team and work closely with GM to ensure these are met
To effectively manage team to ensure progression through the agency, areas of management include recruitment, performance reviews and training
As required to assist on any New Business requests that are handed down
Be someone the clients and all internal teams trust to get the job done.
Develop positive relationships that reflect true partnership in achieving the objectives of the client’s business and the goals of the client.
Work to understand your client’s pressures and internal demands to ensure iProspect provides the right response at the right time in the right manner
Achieve a level of relationship with your clients whereby they trust and value your opinions and advice on their digital marketing activity
Be reliable; be responsive; have integrity.
Key Experience & Attributes
Strong communication skills
Effective time management
Ability to manage a medium to large team of people
Excellent client service skills – the ability to gain trust and confidence
Confidence to present work with conviction
Experience with the programmatic ecosystem
Experience across Data Management Platforms, Ad Tech, Attribution models and Econometrics
Experience across search, social, CRO, and affiliates
If you meet the criteria above and are interested in joining the fast paced world of digital performance marketing then send your CV to firstname.lastname@example.org
We look forward to hearing from you!
Anika Moa, Jacqui Brown, Chelsea Preston...
Really. Is the humour back, is it? There are just terrible, surely you can see that.
Sorry. Where was the humour exactly? Were you watching it backwards perhaps?
Love your work Angela! The creative agency behind ASB's True Rewarden was WiTH Collective - check out the article here http://stoppress.co.nz/news/keeping-law-and-order-collective-and-asb-team-true-rewards-re-brand
Awesome to see 2 degrees getting some humour back after all those years of speaking to the public like they were a bank
Better to ask agencies who have worked with Steve what their favourite Steve Bayliss quote is surely?
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who’s it for: Mitsubishi by Assignment Group
Why we like it: In a slightly dystopic and animalistic car spot, Mitsubishi has promoted its new Triton Huntaway II. The video sees the ute travelling over rugged Wellington terrain and highlights the vehicles multiple features. The campaign is based on exclusivity as Mitsubishi’s new ute has just 20 up for grabs. To provide further hype to its audience, the ad finishes with the line, “if you don’t catch it now, you won’t see it for dust”.
Who’s it for: 2degrees by DDB
Why we like it: 2degrees continue to expose the unusual nature of everyday gestures in its latest spot that lingers over three couples shaking hands. In a world of sloppy, or overly stiff hand-shakes, it is good to see the act of peace and trade be scrutinised. Described as ‘pumping someone up and down as if they are low on air’ the spot films handshakes in slow motion and scrutinises the instinctive way in which we communicate. The spot is a part of 2degrees ‘Second Nature’ campaign, which releases multiple ads and gives focus to the contribution of 2degrees in helping Kiwi businesses up and down the country.
Who’s it for: TVNZ by TVNZ’s Blacksand
Why we like it: Last week, Deadpool hijacked TVNZ’s brand assets, gate crashed multiple TVNZ channel idents and appeared in a Broadcasting Standards spot for TVNZ. The character, played by famous American actor Ryan Reynolds, saw a one-off opportunity for TVNZ, who utilised the sarcastic superhero across multiple platforms and programmes. The ads coincided with the release of Deadpool 2, which is currently on screen in cinemas.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!