New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
Our Digital Team are on the cutting edge of digital marketing and technology, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole. They create and manage world class digital content, supporting global campaigns and providing quality destination content for 100% Pure New Zealand through globally renowned and recognised digital experiences.
Reporting to the Digital Manager, this role helps in maximising the value of our digital marketing efforts through the delivery of actionable insights on the performance of paid and organic traffic for Tourism New Zealand audiences via web and mobile channels. You will play a critical role in conducting analysis, drawing insights, sharing actionable conclusions and providing advice on analytical best practice to the TNZ global organisation. You will help champion digital analytics and a culture of data driven performance optimisation across the business.
Not just anyone can fill this role. We need someone who can take it and make it their own. To do this you will need, a relevant tertiary qualification, experience in a data analytics or business performance role where you have measured and analysed online marketing campaigns (including paid search, display and social). You need to be highly skilled in web analytics tools such as Adobe Analytics or Google Analytics, as well as forecasting, scenario modelling and A/B testing. You will understand paid digital channels including DoubleClick and SEM data reporting and be an expert in web and media tagging implementation.
If you thrive in the digital analytics space, have a passion for digital marketing, and a drive to learn then this could be the role for you.
For more information and to apply for this role, please go to our careers page on our corporate website www.tourismnewzealand.com and send us your cv and cover letter and click ‘apply now’!
Applications close: Thursday 7th June
All businesses go through patches where staff are lost to 'change'. Sometimes it is impossible to manage and predict. It is business after all. What people have to remember is companies don't hire people for the sake of it, as ...
Maybe the compassion and respect should come from the FCBers downing rose in the sun at Cannes? Sure other agencies adjust their staff numbers as the year goes on, but I haven't seen their CEOs toddle off to the South ...
“Like any advertising agency we are constantly reviewing and adjusting our business in line with client requirements. It is not our policy to comment more specifically about employment matters out of respect for those directly involved.” Now watch me down ...
"out of respect for those directly involved".. whilst several staff are in the the South of France..
Not surprising that this is getting a lot of comment given FCB (in my memory) have been fortunate not to have made decisions like this involving so many people before. Let's not forget other agencies make these calls far more ...
As well as the Paper Plus and Volkswagen losses, Noel Leeming have taken work in-house, Mitre 10 have taken work in-house (ironic that they even have both given the two owners compete head-on), and ANZ have moved a chunk of ...
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: TAB by Y&R
Why we like it: New Zealand might not be in the FIFA World Cup, but that doesn't mean the country can't get involved in the action. While Mexican fans caused an earthquake when their team won against Germany, closer to home, Kiwis risk smashed breakfast dishes if they wake up to a successful bet if this TAB spot is anything to go on. Brace yourselves flatmates, friends and family members of soccer fans, the table diving, hallway sliding and bedroom dancing could strike at your place.
Who's it for: Beehive by Contagion
Why we like it: "Smell the roses" they say, but what about bacon? Beehive's getting creative with the familiar scent of bacon while pointing out the truths behind some of life's absurdities. We enjoy the fun of the campaign that's sure to hit home to all, with jokes about parenthood, young love and online scams among others. The campaign's also well set up to respond to topical issues and has already joked about the meeting of US president Donald Trump and North Korean leader Kim Jong Un with the line "We couldn't feel safer".
Who's it for: Electric Kiwi by Brand World
Why we like it: Given electricity's intangible nature, advertising has long turned to promoting the benefits of it and Electric Kiwi is calling out the trend. It's playing with the idea of farming power by bottling up fresh electrons because "only the freshest will do" and the result is a delightful exchange between a grandfather and his granddaughter, who is sceptical of the farmed electrons.
Who's it for: Air New Zealand by True
Why we like it: Despite their wings, takahē are a flightless bird so Air New Zealand is giving them a helping hand by offering up its wings. The airline is promoting its partnership with the Department of Conservation by sharing the journey of 18 takahē that have been released into the wild. The precious passengers are the first of their kind to be released onto mainland New Zealand and to show their importance, each was strapped into its own seat on the flight.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!