New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
Our Digital Team are on the cutting edge of digital marketing and technology, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole. They create and manage world class digital content, supporting global campaigns and providing quality destination content for 100% Pure New Zealand through globally renowned and recognised digital experiences.
Reporting to the Digital Manager, this role helps in maximising the value of our digital marketing efforts through the delivery of actionable insights on the performance of paid and organic traffic for Tourism New Zealand audiences via web and mobile channels. You will play a critical role in conducting analysis, drawing insights, sharing actionable conclusions and providing advice on analytical best practice to the TNZ global organisation. You will help champion digital analytics and a culture of data driven performance optimisation across the business.
Not just anyone can fill this role. We need someone who can take it and make it their own. To do this you will need, a relevant tertiary qualification, experience in a data analytics or business performance role where you have measured and analysed online marketing campaigns (including paid search, display and social). You need to be highly skilled in web analytics tools such as Adobe Analytics or Google Analytics, as well as forecasting, scenario modelling and A/B testing. You will understand paid digital channels including DoubleClick and SEM data reporting and be an expert in web and media tagging implementation.
If you thrive in the digital analytics space, have a passion for digital marketing, and a drive to learn then this could be the role for you.
For more information and to apply for this role, please go to our careers page on our corporate website www.tourismnewzealand.com and send us your cv and cover letter and click ‘apply now’!
Applications close: Thursday 7th June
I fell asleep half way through watching that
Might want to check that apostrophe guys!
Couldn't agree more. It's everyone's problem now but brought on mostly by selfish farming practices. Rather than trying to get everyone behind it, they should be reporting on what they are doing to clear it up and provide regular updates.
1. Pollute waterways 2. Deflect blame to the general public This is definitely a 'you' problem, DairyNZ. The rest of us already do want clear waterways... that's kind of the point. Manifesto advertising doesn't work when your brand is trying ...
AHAHAHA love it
Thanks Blanche for your comment. Great to see that we're sharing the same vision! The future looks great!
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the ICG Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: ASB by True
Why we like it: Clever Kash is back in the latest advert by ASB, but instead of telling us how to save money, he's focused on teaching kids how to save lives. First aid is an important skill for everyone, and empowering children to be able to make critical decisions when a loved one is hurt or unwell is nothing but a good thing.
Who's it for: White Ribbon by in-house team and Ocean Design and Lot23
Why we like it: No one can deny that New Zealand has a serious problem with violence, particularly violence towards women. It's heartening to see a bunch of White Ribbon ambassadors open up the conversation and invite all men – regardless of whether they've ever been violent or not – to stand up against the culture of violence in this country.
Who's it for: Tower Insurance by Barnes, Catmur & Friends Dentsu
Why we like it: Insurance ads tend to follow a similar pattern, but this one injects a touch of humour to make it memorable. We all know accidents are a huge disruption to a well-curated daily routine, but Tower has the solution.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!