Digital Marketing Specialist

  • Auckland

As Liquorland’s Digital Marketing Specialist you will be working in a future-focused Brand & Customer Experience team responsible for driving and executing the strategic direction of Liquorland delivering “NZ’s greatest liquor retail experience”.

Working as a trusted Partner of the Liquorland business, you will proactively find solutions delivering a data lead (shopper and consumer) campaign strategy that supports our wider brand, advertising, sponsorship, loyalty and Franchise initiatives.

Who you report to
• You report to the Brand & Customer Experience Manager who is part of the leadership team.

What you’re responsible for
• Managing the online, CRM, digital and omni-channels for Liquorland’s brands

• Supports the development of strategic online channel plan to successfully increase brand and stakeholder awareness

• Identify and develop Omni-channel marketing strategies leveraging, direct mail, e-mail, mobile, tablet and social media to communicate brand values, new product collections, and brand partnerships

• Lead direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales

• Manage customer and prospect contact strategies via email, mobile, mail and social media, and additional marketing channels to ensure continuity and improved results

• Liaises with IT and external providers on system requirements

• Manage the briefing to agencies and execution of sales promotions, brand campaigns and communications material, working with them to deliver brand-consistent solutions.

• Running specific communication projects e.g. to launch new stores, sponsorship or specific sales generating activity.

• Lead and support the brand team executing direct marketing, social media and database brand activity with relevant external agencies and partners.

• Be joined at the hip with the Brand & Customer Experience Manager to ensure brand specific marketing strategies are effectively implemented and managed.

• First point of contact for store level campaigns and for store advertising approval. Manage the development and implementation of these individual store campaigns.

• Manage marketing requirements as a consequence of store change-over’s & new store development. Visit stores with new owners to train them on merchandise and brand activity to ensure best execution of initiatives at a store level.

• Manage day to day relationships with suppliers and provide feedback to parties to ensure effective outcomes and deadlines are met.

• Develop and manage the internal communication mediums within Liquorland including weekly emails to stores and the company intranet.

• Manage the communication of campaigns and initiatives (store briefs) that go out to stores to ensure effective execution. This also includes managing the scoping and creation of training videos and manuals across all departments.

What skills and experience you need
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Experience and proficiency in CRM platforms (Hubspot, Salesforce) and CMS systems (CMStream, Wordpress, Squarespace)
• Management of Google Analytics, Google My Business, Google AdWords
• Understanding of Mail Chimp, Survey Monkey, Facebook Business Manager
• Experience in Adobe Creative Suite
• In-depth understanding of the company’s current products and future concepts
• A willingness to listen
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in executing brand and product campaigns.
• You will have a collaborative working style yet be able to stand on your own two feet
• You will be a doer, capable of speedily delivering high volumes of quality work, yet also be flexible and able respond to incoming requests.
• You will be curious, and keen to learn more, and constantly looking at what’s possible
• Ability to think strategically and apply this to our use and management of internal communications activity and messaging
• Ability to build, lead and manage relationships, with individuals and teams to enable delivery of Liquorland’s objectives
• Act as a catalyst for cultural and strategic change; treat change as an opportunity for producing both personal and organisational learning/growth

Your wellbeing
• Be safe and take all reasonable precautions while at work to ensure your own safety and the safety of your colleagues and the public.
• Tell us about safety events (incidents and accidents) or new hazards/risks, and tell your manager or workplace Health and Safety representative as soon as possible on the day.
• Support the internal policies and procedures within the business with a philosophy of continuous improvement in an effort to keep our people safe to improve our working environment.
• Foster a positive safety culture.

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