Digital Marketing Manager

  • Queenstown

This is a fantastic opportunity to join one of NZ’s leading tourism operators and lead our Digital Marketing team.
Skyline Enterprises operates some of the most loved tourism brands in New Zealand, from the Kiwi favourite Luge and award-winning restaurants to helicopters, planes, boats, hotels, motels and apartments….this role is involved in it all!
We are looking for a digital marketing expert who can lead our dedicated team to execute our strategy across all our brands as our businesses grow and contribute to NZ’s largest industry.
You will need to bring previous experience in leading effective marketing teams as well as finely honed digital marketing skills as you will lead the activities of the Digital Marketing team in support of the various marketing teams across the Skyline group to deliver best-in-industry digital solutions.
You will need to have a clear vision for effective, integrated digital marketing practices and how to engage customers as we as be able to demonstrate initiative and attention to detail, ability to multi-task and manage your time effectively. You will possess excellent communication skills and will be able to build and maintain relationships with both internal and external stakeholders.
You will have demonstrated your skills during a minimum of three years Digital Marketing experience with a sound grasp of digital strategy and the technical competency required to contribute to the success of Skyline’s online marketing efforts. Experience in leading a small team is an important requirement for this role.
Key Responsibilities include:
• Lead the development and execution of strategy across the digital marketing department and contribute to the group marketing strategy.
• Working across multiple projects with an active involvement in managing available resources and capacity.
• Oversee the monitoring and testing of digital activities for continuous improvement using various monitoring and analytics tools.
• Liaising with internal and external stakeholders, ensuring that all digital activities are properly aligned, communicated, planned and executed.
• Distributing detailed regular performance reports to Sales & Marketing managers.
• Execute market-specific planning to advise on enhancing customer experience across our brands through our channels, in turn increasing adoption and conversion.
• Lead development on marketing activities across SEO, PPC, Social Media, Email, Content, CMS systems & E-commerce.
The Ideal Candidate:
• A digital hybrid with extensive experience in Digital Marketing across the full digital mix.
• Analytical and data-driven approach to gather actionable insights for improvement of campaigns/ projects.
• Experience in team leadership and performance management.
• A creative and outside-the-box thinking mindset.
• A passion for digital/tech with an interest in keeping up to date with technological developments.
If you have the passion, drive and commitment for a challenging role which you can really make your own, then we would like to hear from you. Contact Maree Aoake Group Manager Human Resources P 027 836 7966

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