Digital Marketing Manager / Queenstown / $100k

  • Queenstown

We are after someone into Digital and into Queenstown.

Are you a Digital Marketing Manager or Strategist looking for a new and exciting challenge? Got a love for the South Island? Want to move closer to home?

If so, you are probably someone with pure drive and relationship smarts and of course going places (hopefully south). You may be from a traditional digital agency background – or perhaps you’ve been doing impressive, strategic digital marketing client-side, locally or globally. You are senior, smart, articulate and results driven. You understand the business challenges our clients now face online and you think strategically and represent digital excellence.

Role Overview:
As the Digital Marketing Manager you will be responsible for developing and executing all digital marketing initiatives, both internal and external to drive sales, engagement and brand awareness for one of New Zealand's leading tourism operators. Your first primary task will be to develop and deliver a strategic digital marketing plan that will increase ‘direct online’ revenue while protecting ‘direct onsite’ revenue for business units.

Ongoing monitoring and optimisation of our ‘digital toolkit’ – websites and social channels, will be your responsibility, as will managing relationships with third party digital partners.   

Taking ownership of ‘content marketing’, you will be accountable for developing the content strategy and plan while creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. Tasked with optimizing our social media channels, you will implement strategies and tactics that grow our followers, engage and inspire them, and help convert them into customers, active fans and promoters of our company.

You will be responsible for planning, managing and optimising all search engine marketing activity, maximising ROI and managing our external SEM partner. The position collaborates internally with public relations, communications, marketing, customer service, IT and human resources team to help define both the brand story and the story as interpreted by the customer.

This is an exciting role in exciting Queenstown!

Required Experience:
∙ Minimum 8 years
∙ Digital Marketing experience (proven)

Required Skills:
∙ E Commerce & Online Sales
∙ Digital Channel Strategy (Social, Content, Search, Web, Mobile)
∙ Digital Campaigns
∙ SEO Strategy 
∙ E-mail & Database Marketing
∙ Content Marketing
∙ Social Media
∙ Promotions
∙ Create and implement robust yearly digital plans
∙ Deploy market research (identity customer trends & insights)
∙ Online targets, KPI’s, conversion rates and report on results
∙ Recognises digital excellence

Desired Skills:
∙ UX usability for web/mobile
∙ Design management for web/mobile
∙ Affiliate marketing
∙ Management of 3rd party agencies & suppliers
∙ Strong computer knowledge
∙ A leader & manager with strong process
∙ Personality & Work Ethic:
∙ Confident risk taker
∙ Intelligent & curious adventurer
∙ Approachable, presentable and professional
∙ Enthusiastic and dependable
∙ A problem solver
∙ Strong organisational skills

Desired Qualifications:
∙ Tertiary education

Salary Range:
∙ $100,000k (depending on experience)

∙ High regional salary
∙ Housing advice for Central Otago
∙ Paid travel between Queenstown to Auckland (4 times a year on average)
∙ Great company culture
∙ Award winning company

Ideal start date:
∙ Late August / early September
∙ 4-8 weeks notice is fine

If this sounds like you then please apply below with your CV and a brief summary on why you’re interested in this opportunity. Any questions contact: Leighton Howl or Will Gregory, Senior Talent Agents on (09) 373 3791.

Please only apply if you have a valid NZ work visa.

Book or Hire talent with The Pond and WIN Long Lunches at Azabu

Simply book top talent with The Pond during July and you’ll go in the draw to win one of three $300 lunches at Azabu, the spectacular new Peruvian/Japanese eatery from the clever people who brought you Ostro, Ebisu, and Lucky Lucky Dumplings.

Pick up the phone and book one of New Zealand’s best creative and digital professionals today.

+ 64 9 373 3791

Apply via Web

Job of the Week

Latest comments


Brought to you by Colmar Brunton

Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.

latest jobs

Tangible Media network

Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.

NZ Retail
NZ Marketing
New Zealand Weddings
Living Well
Little Trasures Baby Book


Who's it for: The Warehouse by DDB and Goodoil

Why we like it: The Warehouse is getting real about life's complications. Waiting for a sale can be frustrating and while retail ads often promote particular discounts, this shows a change in The Warehouse's strategy to offer low process every day. It puts the focus on the customer's needs rather than the products, and in turn, makes the retailer a strong competitor in the market.

Who's it for: Fresh by Work Communication and Eight

Why we like it: Who said toilet paper ads had to be boring? Dancing and toilet paper aren't typically associated but the combination of the two makes for quite an intriguing display. And beyond its promotion of the strength and suitability for sensitive skin, the spot is sure to make the toilet paper brand the one of choice for any toilet paper-themed costume parties. 

Who's it for: Fire and Emergency NZ by FCB and Tom Sainsbury

Why we like it: Nothing says check your smoke alarms like a bit of cheeky banter between a barbecue and a smoke alarm. The reminder to check your alarms is not a new one, but getting it across with anthropomorphic household items certainly offers a fresh take on the important message. If this first effort is anything to go by, then Snapchat comedian Tom Sainsbury is set to become a staple in local advertising over the next few months.      

Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit