Digital Marketing Executive

  • Auckland - Rosedale

We are looking for a hard-working, experienced digital marketer, to help us bring our books to the world. Working with our wider marketing team to find interesting and innovative ways to connect with our readers and let them know about our exciting new titles and authors.

About the Role

- Manage our social media pages (Facebook, Instagram, Twitter), website and eDMs.
- Plan and implement digital marketing plans, including management of paid social campaigns.
- Create and curate engaging content for our online channels, where necessary working with our international colleagues.
- Work with the wider marketing team to design and implement the most effective digital marketing campaigns.
- Work with our internal systems to ensure correct content on the website and advise the wider business on maximising SEO and driving website traffic.
- Manage all technical aspects of the website.
- Film authors and edit video/audio material into appropriate formats.
- Create videos for online promotional use as required.
- Use google analytics and collate reports to assess the results of digital campaigns.

About You

- You will have 2+ years' proven experience in a relevant digital marketing role.
- Previous experience in digital content creation and management of social media.
- Previous email marketing experience, ideally using Mailchimp.
- A sound understanding of social media advertising, ad words, and google display ads, maximizing ROI.
- Sound knowledge of digital marketing methodologies
- Experience with CMS systems (experience with Drupal is preferred but not essential).
- A thorough understanding of Google Analytics.
- Creativity, flair and a can-do attitude.
- Strong written and verbal communication skills.
- Basic – intermediate knowledge of Adobe Creative Cloud.
- Relevant marketing or communications qualification.
- You will have passion for working on digital marketing campaigns and understanding the commercial impacts on the business.
- You will be interested in books and keen to discover more about our huge range of titles from blockbuster fiction and award winning non-fiction, to some of the world's best loved kids books.
- Be very organized and have a proven ability to work on multiple projects simultaneously, ensuring deadlines are met.
- Legally able to work in NZ

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